In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Michael Evans, a sci-fi author and marketing expert. They discuss various aspects of author marketing, including the importance of understanding one's strengths, the significance of platform choice, and innovative strategies for engaging readers. Michael shares insights from his journey in the publishing industry, emphasizing the need for authors to find their unique marketing voice and to leverage underutilized platforms for greater visibility.

Author Sidekick
https://authorsidekick.com/

Michael's Amazon Author Page
https://www.amazon.com/stores/author/...

Chapters
00:00 Introduction and Setup
01:59 Meet Michael Evans: Author and Creator
04:30 Writing Progress and Accountability
06:48 Michael's Journey Back to Authorship
08:39 Tips from the Trenches: Self-Publishing Advice
15:46 Marketing Strategies for Authors
20:56 Exploring Genre Dynamics
24:42 The Importance of Content Batching
31:40 Understanding Author Superpowers
42:18 Social Hacking for Authors
50:38 Harnessing TikTok for Author Success
55:56 The Importance of Authenticity in Content Creation
01:06:40 Rethinking Reader Avatars and Audience Engagement
01:13:56 Testing Your Story's Market Viability
01:20:36 Navigating Creative Challenges
01:21:59 Understanding Market Pull vs. Marketing
01:26:55 The Dilemma of Finishing Series
01:34:33 Putting Readers First in Writing
01:37:17 The Importance of Creative Freedom
01:46:15 Outro