Do you know what LinkedIN can do to PUSH your book sales? Mike O’Neil of Integrated Alliances joins Judith Briles The Book Shepherd for the hour, deep-diving into how to use the Sales Navigator tool can micro-target your audience and deliver results.

Your take-aways include:

-advancing you as a "thought leader"

-pitching directly to who really wants to know about your book or products

-how to position your book as a corporate give away or gift

Another thought provoking and action / to do podcast for every author who wants to be seriously successful in book marketing via AuthorU-You Guide to Book Publishing.

Writing clearly calls on different sets of mental processes – those involving creative, nonlinear thought, and those involving willpower, structure, discipline, etc. They have to collaborate like players on a team – when they’re out of whack one way or another, either the creativity suffers or the productivity suffers. It’s a pain in the tush at times.

Then there’s the first process of “self-editing”—which is essential.

During self-editing, all of our worst attributes come out: impatience, self-doubt, despair, perfectionism - sometimes all at once!

Expert Anne Janzer will walk you through the path and get you to the end in this podcast. She’s the author of The Writer’s Process and The Workplace Writer’s Process. Listen in to the AuthorU-

The #1 mistake #authors make when it comes to finishing their #books and moving to print is that they don’t use a book designer-someone who does book design for living.

In this AuthorU-Your Guide to Book Publishing podcast, host and The Book Shepherd Judith Briles delves into all things book printing with expert Meg Souza of Total Printing Systems (www.TPS1.com).

-Did you know that you can sprinkle color throughout your book without spending much? It’s a great way to make chapter openers pop.

-How would you like to have a cover that has a dimensional feel to it—like it was actual vs. just a visual? You can.

- How would you like to know which months to avoid printing in. It's all here.

Listen in to the best publishing podcast: AuthorU-Your Guide to Book Publishing.

How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock!

If you are planning a 10-20 talk, you will love this podcast.

- Condense your premise into an attention-grabbing sentence and tagline.

-give your big idea a sense of urgency so people are motivated to act on it.

-What you should start with in every speech.

-Avoid INFObesity--even on techno issues--so you don't bore or confuse your audience.

Get your notes out taking mode out--you will need it during this session.

Do you have a book or one that is due out in the next six month? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun.

Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of her new book: How to Create a $1,000,000 Speech. She’s done it and believes that you can to. Your will learn:

-How to pitch to the decision maker.

-How to move from “free” to “fee.”

-How to discover sponsors and secure them.

-How to market your speech to meeting planners.

-How to hook the conference planner.

-How to structure a speaking contract.

-How to make money speaking.

-How to find speaking gigs.

And, much more.

Tune to the latest edition of AuthorU-Your Guide to Book Publishing podcast.

Your website is an essential part of your author and book marketing tool box. Joining The Book Shepherd Judith Briles is Michelle Renee of StreamlineYourBiz.net. The topic: author websites.

-What to do when you are creating one; -what to do if yours is losing traffic and needs help getting back up;

-what essential questions you should ask before you start;

-what answers you need to know;

-what are the “must haves” for today’s website and much more!

Listen in and LEARN what to do for your website today on this podcast and edition of AuthorU-Your Guide to Book Publishing.

Is LinkedIn a mystery to you? For many authors, it just be the ideal place to position you as an expert, resource, marketer. Book Publishing expert and host Dr. Judith Briles has answers for you to questions you didn't even know to ask about how to use LinkedIn in today's publishing market on AuthorU-Your Guide to Book Publishing.

-Have you created a company page on your LinkedIn profile?

-Did you know that it’s a way to push out what you are doing and carries additional clout, especially for business and professional services related authors?

-Would you like to learn how you can narrow your ideal connecting and marketing targets?

Don’t miss this in-depth “how-to” and “what to do now” podcast using LinkedIn for Authors and Publishing on AuthorU-YOur Guide to Book Publishing podcast featuring LinkedIn expert Mike O’Neil.

Authors who are successful have a “core” message. They get that they need to know and embrace the who, what, where, when and why in their writing; their publishing; their marketing.

In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles and Mara Purl explore how to take the buzz in your ear to the words within your book. You will learn how “self-messaging” creates the foundation—the core that you will keep coming back to for your success.

Listen in and discover why your "core message" is the root of all successful authors and excellent books.

Videos are important for promo, visibility and connecting with an author’s tribe.

-Are you making them?

-Are you placing them in all the right places?

-Are you stuck in figuring out which tools to use?

Get the answers with Video expert Susie Scott of SusieScottMedia.com in the latest podcast from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Dr.Judith Briles.

The latest buzz phrase in the author world is “hybrid publishing”. There are plenty of red flags to look out for and questions to ask, starting with:

-What is it?

-Is it another lure for naïve wannabe authors?

-Can an author make money?

-What do authors need to know?

-What do authors need to ask?

-Tips on how not to get duped.

All good questions and podcaster and host Judith Briles digs in and does the “reveal” in this week’s edition of AuthorU-Your Guide to Book Publishing.