The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December?

Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when.

-Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day.

-What about Easter Shopping or setting up for the “beach read”?

-What about all the “breaks” kids have in school?—suggested pitches for children’s and YA might be up your alley.

With Judith Briles today is Amy Collins—it’s all about selling books—lots of them,

Authors hear it every day-"You need book reviews." Yes you do... but there are legit ones ... and ones to avoid.

Dr. Judith Briles, The Book Shepherd, has Patti Thorn, managing partner for Blue Ink Reviews as her guest today. You will learn:

-When it makes sense to get a paid review and who to get it with.

-What to do with a review when you get it.

-What to do when you get sucky or negative review.

-and much more.

Yup, it's another informative and excellent show on Author YOU-Your Guide to Book Publishing.

OH YES—The Book Shepherd® Judith Briles and Author Virtual Assistant Kelly Johnson dished up plenty of tips and essentials that will generate author and book publishing success.

Such as: change the “About” tab on your website to “About and add your name”—it will add more juice for SEO positioning. Lots more on today’s AuthorYOU-Your Guide to Book Publishing edition-podcast:

Authors want to sell books--lots of them. One of the best ways to move them is through the power of "the mouth"--speaking.

Today's AuthorU-Your Guide to Book Publishing show features Judith Briles drilling down into how to create/craft a speech around your book and getting meeting planners and groups to hire authors--pay them--and sell books.

Tune in--it will make a difference for any author who wants to sell truckloads of books.

Another authorcentric show with Dr. Judith Briles, The Book Shepherd and book publishing expert.

One of the new stars at this year’s Extravaganza was Dan Kaufman. We’ve never had an expert on marketing funnels on our platform before. He laid out the four components; what works with Facebook ads (and what doesn’t and why we should avoid boosts) and so much more.

In this edition of AuthorU-Your Guide to Book Publishing, he revealed why we all need to download the Instant Articles plugin for website; the four essential steps every successful marketing funnel has; how to create a drip campaign and why you should … and so much more.

This is for the author who wants to develop raving fans; engage them and covert to take action and tell others about you.

Ghostwriting is a special collaboration between an author and an individual who takes the authors “work”—notes, previous work, interviews (you name it)—and brings “life” to a book. It can be for a novel of all genres or a nonfiction book. It can be a conversion from a nonfiction book into a novel. Anything can go.

Finding a ghostwriter who has the right talent; the right twist; gets the author’s concept and voice plus knowing what it costs and time involved are all covered in this edition of AuthorU-Your Guide to Book Publishing with host Judith Briles, The BookShepherd® and Mark Graham of Mark Gramham Communications.

-Know what the costs are;

-Understand the timelines involved;

-Learn how to work with a ghostwriter;

-Discover what types of books can be created ...

and so much more in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

Imagine a place where you can pitch your book for publication and distribution. Imagine visiting a book printer where you can see HOW a book is made. Imagine having access to publishing pros for guidance on what to do next.

In this edition of AuthorU-Your Guide to Book Publishing, Dr. Judith Briles has the team of Thomson Shore revealing the Booktoberfest event that includes a Pitchfest where 20 authors have the opportunity to "pick me" for full editing, design, printing and distribution. How cool is that?

All the details are in the show. Listen in.

... and so much more in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.

Setting up a publishing Business can be confusing and frustrating. Knowing what's deductible; what taxes need to be paid; and what's deductible are essential from the beginning. Host Judith Briles opens the door so authors don't get caught up in tax mania.

-How to set up a publishing business and knowing what deductions an author or writer can take;

-how to maximize them;

-what percentage of the house is allowable and how to take a flat deduction on home offices without calculating percentages for utilities, phone, Internet, etc. to make it easier;

-how to deal with taxes at any type or anywhere book sales event

… and much more is covered in this edition of AuthorU-Your Guide to Book Publishing podcast with Judith Briles, The Book Shepherd® and CPA Carol Todd. Podcast.

How would like to be able to work with a high end book printer that also can deliver full distribution (think Baker & Taylor and libraries) and warehousing for your books for peanuts in warehousing and fulfillment costs?

That’s what Thomson Shore has put together in its special packaging for small presses and self-published authors. With Judith Briles, The Book Shepherd® is Jerry Friends, Director of Publishing at Thomson Shore.

-how to save money on book distribution

-how to get warehousing for your book

-how to reduce shipping costs to Amazon

Lots of information of this edition of AuthorU-Your Guide to Book Publishing.

Does Facebook make you nutsy with all its changes? Can authors really sell books using it? Would you like some insider tips on what to do and what not to do in marketing books and using Facebook?

That's what you will get in this edition of AuthorU-Your Guide to Book Publishing, host and The Book Shepherd Judith Briles has Andrea Vahl, social media consultant and expert in all things Facebook deliver a boatload of how-to ideas including:

-How to use Facebook Live

-How to use ads and when to boost them

-Why so many authors fail with Facebook ads and how to fix it

-How to target boosts with Facebook ads

-When to start posting out events

the 3 things all authors should be doing on Facebook now

-Why authors must start mixing up personal and business page postings ...

and of course, so much more.

Judith Briles The Book Shepherd delivers another excellent podcast on AuthorU-Your Guide to Book Publishing.