How do you stand out ina crowded category? Ally reached the number one spot on her first day. We talk about her process for writing her non-fiction book Sort By Season and how she was able to pack a lot of value in a small book. We will also talk about how she overcame her doubts when picking categories where Marie Kondo and Martha Stuart reign supreme.
Highlights
01:41 Ally's Story
03:54 About Sort by Season
06:40 Process for writing non-fiction
10:50 Choosing a target reader
13:18 Process of outlining her book
17:11 Packing big value into a short book
21:50 Choosing categories
25:23 Advice for author's struggling with doubt
26:58 Becoming a bestseller on Amazon
29:00 Planning for a book launch party