Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and past clients, as well as prospective clients. Lastly, I highlight the significance of offering a high-value resource, or lead magnet, to prospects and implementing an automation process to share this resource with your targeted list.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

In this episode, I  discuss the underutilization of LinkedIn by agencies and provide practical methods for maximizing its features. That includes building a solid list of prospects within LinkedIn's Sales Navigator and how you can use it for lead generation, partnerships, and collaborations. I also dispel the myth that successful LinkedIn outreach requires a significant time commitment and highlight the benefits of automating certain aspects of the lead generation process.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

In this episode of Kaffeen Espresso, I discuss the role of AI and automation in agency marketing and address the fears and resistance that many agencies have towards embracing these technologies. I also explain how automation can help agencies streamline their outreach efforts, increase visibility, and ultimately win more clients. Lastly, I highlight the need for agencies to focus on completion rather than perfection and share practical steps for implementing AI and automation in agency marketing.

Resources mentioned in this episode:

• Lead Flow Sprint
• Win Clients Consistently

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

In this episode, I discuss the frustrations of traditional lead generation strategies and propose the alternative use of lean strategies to achieve substantial growth for creative agencies. Emphasizing consistency and strategy, I suggest automated tools to boost the effectiveness of lead generation. To implement this, you have to have a strong grasp of your target audience, understand sales psychology, and make optimal use of LinkedIn Sales Navigator. This approach not only raises the visibility of an agency but also puts the agency back in a position of power and allows it to nurture relationships over time consistently.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

I interviewed Thomas Herman, the founder of Path, a creative consultancy that helps brands innovate and renovate their products. We discuss the challenges and opportunities of being a leader in a creative agency, the importance of being market-oriented, and the value of customer feedback. Thomas shares his learnings on time tracking in agencies, the need for consistency in lead generation, and the importance of focusing on commercial outcomes for B2B clients.

Resources mentioned in this episode: 

• Path
• Lead Flow Sprint
• Path’s Every Dimension podcast

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

In this episode of Espresso, I discuss three ways that LinkedIn automation can be used to benefit agencies beyond finding leads, including finding new employees and new partners.

I also tackle five ways to consider implementing LinkedIn automation for lead generation that go beyond simple campaigns.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

As a business owner, time is one of the most valuable resources. That's why I'm excited to share with you my top five automations that will save you both time and money in your agency, new business, and marketing efforts. These automations have been tried, tested, and guaranteed to make a significant impact on your business.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

When I'm working with creative clients and design agency owners on a one-to-one basis, and I pose the question to them, what's stopping you? They inevitably select one or more of the same six apprehensions. I want to tell you why these are not the issues you need to worry about and why you should not let them stop you from excelling at or even getting started with your agency new business strategy.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Did you know that there’s a way for you to increase the chances of your target audience finding you if they do a search on LinkedIn or even on Google?

You may not be aware of this but if you’re looking to leverage your LinkedIn profile to grow your community of perfect customers, this is one of  the platform’s most important features.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

When I'm working with clients, especially on a one to one basis,  I encouraged them to choose four industries per year to target -one in each quarter - because it's just quite a nice, easy number and doesn't allow for too much flitting around. 

So normally, when I open up the field to them, they go a bit wild, and give their absolute dream industries they'd like to be working with, they forget where their experience lies, where they have the most contacts, where they have the highest profile, where they've got the most confidence, where they've got proven results, where they've got established revenue come in, and already. In essence all the things that might lend themselves to being excellent target clients.

That's why wanted to run through that list today. Some of it is going to sound really obvious. And if you've got your targeting down, which I know many of you will have, then it will serve as a reminder.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call