Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday

https://amzn.to/3dx1SM3

It maybe fairly old by this point (8 years at time of writing) but by no means is this book out of date. When I was in tech start up world, this was my bible. If you've got a marketing budget of closer to zero than squillions, how are you supposed to create a movement around your product or service? How can you get to your first thousand - or million - clients?  

Although written with SaaS founders in mind, I strongly believe there is something here for every person with marketing in their remit.

Clients From Hell: A collection of anonymously-contributed client horror stories from designers by Anonymous

https://amzn.to/3iR6ais

A cult phenomenon among those who work in graphic, print and web design — and those lucky enough to have discovered the namesake blog — Clients From Hell has been bringing readers to tears with its unbelievable and always hilarious anecdotes from the twenty and thirty-somethings on the frontlines of design. It'll help you realise which clients to appreciate, and which you should probably shed for your own good.

The Boron Letters by Gary Halbert

https://amzn.to/2IoofYt

Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing. This is a timeless classic that holds true even though the thoughts were penned as far back as 1984. Fewer people appreciate the power of words than Gary, and it all holds true today. If words are part of your service, this is a must-read.

ReWork: Change the Way You Work Forever by Jason Fried

https://amzn.to/3dr8oEf

This has been on my repeated reading list since 2017, but it has never felt more poignant and relevant than following the disruption to the way we work, due to Covid. From the founders of the trailblazing software company 37signals (the people behind Basecamp and more) here is a different kind of business book - one that explores a new reality and way of working. Essential reading for anyone who wants to make lean, remote working a long term part of their business set up.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

If you feel you're undercharging, you're in company. Industry-wide, designers are often hung up on charging for time because of the decades they've spent filling in timesheets. Here's how to get over this money block.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Often within the agency space, there’s a perception that big is more important than efficiency and profitability. I disagree, so here are a few things that hold people back and are easy to resolve.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Even with the most notice you could possibly give a client, that you want to enter their project for an award, invariably there are always those times when it really feels like you’re not getting the information you need to draft a winning entry. Here’s a list of handy tools to use, that don’t require client input.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

I just wanted to scribble/record this straight after a call with one of my coaching clients to address an issue that’s come up for me a couple of times in the past week.

The challenge is: how to share your client experience when your clients won’t let you talk about the work that you’ve done.

So if this is something that effects you, read on/ listen in for ways to appease current clients and appeal to your new business prospects.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

When you're staring at a blank page it can be really hard to summon up interesting and relevant topics that you have something constructive to contribute to, and which your prospects also want to read.

Here are three places you can summon great topic ideas that you will enjoy writing about and your clients will enjoy reading.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Dan Englander, Founder at Sales Schema discusses with Charlotte navigating the path to agency new business when you've 'exhausted' referrals and 'milked' existing clients

Listen into this episode for topics like:

• Beyond referrals and personal networks , what do you recommend agencies look to do next?
• Any advice on how an agency of under 20 people can build an effective sales team?
• How do you find the right balance between personalisation and scale in sales and marketing?
• What’s the right ‘order of operations’ for hiring and training salespeople?
• What are you excited about within the new business and sales space in the next few years?

Show notes:

>> www.salesschema.com

>> [email protected]

>> Breakthrough Advertising by Eugene Schwartz 

>> Spin Selling by Neil Rackham

>> https://agencymanagementinstitute.com/

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

One easy way to get ahead of awards season is to start making folders for each possible entry on your server, where you can dump anything that might help the entry when it comes to writing. Better still, hand this task list below to a junior person, and get them to update the folders monthly with new info.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

If you’re starting from scratch it’s not always clear what should be in your agency’s marketing plan. If you consider these 6 linchpins you’ll be setting your agency up for the best possible chance of quality inbound new business

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Sometimes it's hard to know where to start when you want to raise the profile of your agency. Take 25 mins out of the day to make 5 giant leaps in your marketing actions.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call