Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

Often, new business planning is done on the fly, with little consideration about how compatible the prospect is with your business. 

I’m often asked how to pull together, targeting for a new business campaign. So I thought it’d be handy to share some points to consider. Here are five ways to screen a new business prospect to see if they are worth the time and energy to approach.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Rob te Braake, Founder at InsightMatters, talks to Charlotte about what an agency needs to know about their finances to set goals and become more profitable.

Listen into this episode for insights like:

• How Bookkeeping Can Drive Profit Growth
• A Financial Perspective on Goal Setting
• The Most Commonly Used Key Metrics
• Better Understanding Profitability

Show notes:

>> Free agency marketing mini course https://kaffeen.mykajabi.com/kaffeen-free-agency-marketing-mini-course

>> https://financeinsightmatters.com/

>> https://financeinsightmatters.com/kaffeenespresso/

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

It sounds obvious for a design agency to be using Instagram as part of their marketing mix. But I see so many agencies wasting so much time on Instagram; I wanted to explore and unpack when and why it's relevant with someone who's bossing it.

We’ve figured out a few fundamental principles to bear in mind if you're planning to use Instagram for your agency…

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Ryan Shaw, Executive Creative Director at Landor & Fitch talks to Charlotte about his top tips to post-pandemic design grads.

Listen into this episode for topics like:

• Post-pandemic hiring challenges
• Developing and sticking to a philosophy that defines your work
• The best ways to draw attention to your skills and style as a design graduate
• Tips to graduates about how to thrive in your first agency role

Show notes:

>> Free agency marketing mini course https://www.kaffeen.club/kaffeen-free-agency-marketing-mini-course

>> Brighter London brief & entry form https://docs.google.com/forms/d/e/1FAIpQLSdUPhJ__KnoXgSfZZ0Lq5wSps_N1rdv4EvzkxS5h73Rm8vjOg/viewform

>> https://thedesigncommunityhub.com/

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Jason Gibb, co-founder of Bread & Jam talks to Charlotte about what a food & drink brand thinks they need at each stage of growth, why so many brands fail in the first year, and how agencies can connect with clients through Bread & Jam Workshops, free of charge. Listen in if you're a creative firm working with food & drink, or any other kind of scaling business.

Listen into this episode for insights like:

• What common mistakes do you see early stage food & drink brands make when it comes to design?
• At what stage do you think agency and brand should seek each other out/ be most beneficial to one another?
• What time span and budget should an agency bear in mind when starting to work with a food and drink challenger brand?

Show notes:

>> Free agency marketing mini course https://kaffeen.mykajabi.com/kaffeen-free-agency-marketing-mini-course

>>  https://www.breadandjamfest.com/

>> http://foodhubdirectory.com/

>> [email protected]

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

There are six key hygiene factors that are often overlooked in cold email that really can make the difference between catching your dream client's eye, and ending up in Trash, or worse. Spam. 

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Ben Vear, Commercial Director at Minor Figures talks to Charlotte about ambiguous creative assets, rapid global scaling, being a carbon neutral brand and more. Listen in for insights into how rapidly scaling clients feel about business priorities and the role of branded pack design.

Show notes:

>> Free agency marketing mini course https://kaffeen.mykajabi.com/kaffeen-free-agency-marketing-mini-course

>> https://minorfigures.com/

>> Charlotte's favourite MF insta post Spa Day Ken  https://www.instagram.com/p/CGiQNoEhpfE/ 

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

I used to be a part of the wonderful Rebel Book Club until my daughter came along and eradicated all reading time. 

Now she’s a little older, I find that recommendations of non-fiction books from people I respect are the best way to choose my material for the precious little time I have to read.  

But why hog all the fun? I thought you’d like to hear them too, so I’ve made a compilation of the 6 most recommended books here.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

As founder at Farmstand, Steven Novick is  developing the future of food-tech business. 

Farmstand promises to deliver healthy, convenient, affordable meals, feed your family in 5 minutes from £4.50/person, use no added sugar, and create no packaging waste.

The New York Times said of the company, "with economical breakfast, lunch and dinner, this is wellness for all.”

And with a background in investment banking, venture capital and environmental impact accelerators, plus as a builder of 2 billion-dollar businesses, climber of summits, if anyone can do it, it's Steven.

Steven says of his passion for this project: "Beating cancer made me passionate about healthy food and growing up working class made me appreciate affordability + convenience which is why I started Farmstand. When Covid hit I sold my house to fund our pivot into a DTC healthy, convenient, affordable meal delivery subscription service."

Steven knows that although product is vital, an aspirational brand is key to Farmstand's success, that's why he's engaged Kaffeen fave, B&B studio. This may be about food, but when it comes to references for his merch, Steven links back to Patagonia, LuluLemon and Gym Shark.

So listen in to hear more about what a founder really has on their mind when they approach a design agency to help them develop their future-thinking food brand.

Ps. Would you like to reach more client side decision makers like Steven? Book a call to discuss how.

Show notes:

>> Free mini course: https://www.kaffeen.club/kaffeen-free-agency-marketing-mini-course

>> Farmstand:  https://www.eatfarmstand.com

>> Farmstand Master Plan:  https://www.eatfarmstand.com/about/the-master-plan

>>

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

2020 taught us a lot about working from home, but for many of the businesses I work with, the spare room has been their home office for longer than Covid has dominated the headlines.

One thing I feel has impacted smaller, creative businesses disproportionately in 2020, are challenges around asking for money when working from home.

Here are 6 items that cost less than £175 total, to allow you to claim your power back on your next virtual money meeting.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call