Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

In design terms, when a project ends, the files get squirrelled away on the server, team drinks happen, relief is palpable. But in marketing terms, that’s when the opportunities begin.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. 

Listen into this two-parter episode for answers to questions like:

• Who is better at copy that converts: B2B or B2C businesses?
• What are the opportunity costs for B2B of not addressing this?
• Any advice on how to nail great email strategy when you don't have a dedicated marketing person?
• What is an 'evergreen' email strategy, and why should businesses know about it? 
• How do you recommend businesses new to converting copy writing get started? 
• What are you excited about within the email and copywriting in the next few years? 

>> https://inkhouse.org.uk/

>> https://www.instagram.com/inkhousewriting

>> https://www.linkedin.com/in/eman-i307

>> Be Your Own Copywriter https://inkhouse.lpages.co/byoc-e/

>> The Email Rules The FREE 35-minute fast-track email class that teaches you how to boost your conversions and sales through email  http://bit.do/email-rules

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

When you do get some time to dedicate to getting the attention of prospective clients it can be hard to think beyond what you’ve done before. It can feel strenuous and unnatural. Here are a few techniques you might not have used before.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. This is the first / second of a two part episode. (delete as appropriate)

Listen into this two-parter episode for answers to questions like:

• Who is better at copy that converts: B2B or B2C businesses?
• What are the opportunity costs for B2B of not addressing this?
• Any advice on how to nail great email strategy when you don't have a dedicated marketing person?
• What is an 'evergreen' email strategy, and why should businesses know about it? 
• How do you recommend businesses new to converting copy writing get started? 
• What are you excited about within the email and copywriting in the next few years? 

>> https://inkhouse.org.uk/

>> https://www.instagram.com/inkhousewriting

>> https://www.linkedin.com/in/eman-i307

>> Be Your Own Copywriter https://inkhouse.lpages.co/byoc-e/

>> The Email Rules The FREE 35-minute fast-track email class that teaches you how to boost your conversions and sales through email  http://bit.do/email-rules

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

When you’re ambitious but small it can be tempting to spend money ‘investing’ in marketing tech and sales tools that will help you achieve your growth vision. Sometimes it’s valuable to do this, but most of the time it’s not. Often there is a great, free or low cost alternative that’s hidden away that you can use, meaning you can focus your precious budget on something that’ll help you accelerate your growth goals, like coaching. 

Here I’ve picked out a few of my favourite top tools, and explained how I’ve used them to streamline and supercharge marketing and new business in the design businesses I’ve worked with, so you can put them to best effect.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Deborah Dawton, Chief Executive at the DBA talks to Charlotte about her experience of the most common challenges to agency growth and how to navigate the business aspect of design more easily.

Listen into this episode for topics like:

• How can design business leaders close the gap between agency and client
• Why proving ROI is such a powerful tool to leverage in business development
• What the changing landscape of design looks like, and what to look forward to
• Who to turn to when you need support as a design business leader.

Show notes:

>> https://thedesigncommunityhub.com/
>> https://www.dba.org.uk/
>> https://effectivedesign.org.uk/

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

How would you like to get your work in front of these decision-makers? 

Well, you can. All at the same time.

I’m going to tell you why DEA is not like any other awards, and why you need to consider entering to further your business. Because chasing the silverware is child play compared to the other advantages of this award scheme.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Deborah Dawton, Chief Executive at the DBA talks to Charlotte about her experience of the most common challenges to agency growth and how to navigate the business aspect of design more easily.

Listen into this episode for topics like:

• How can design business leaders close the gap between agency and client
• Why proving ROI is such a powerful tool to leverage in business development
• What the changing landscape of design looks like, and what to look forward to
• Who to turn to when you need support as a design business leader.

Show notes:

>> https://thedesigncommunityhub.com/
>> https://www.dba.org.uk/
>> https://effectivedesign.org.uk/

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Lorraine Ball, former agency owner and founder of the Digital Toolbox Community talks to Charlotte about converting curious prospective clients.

Listen into this episode for insights like:

• How do you convert random visitors to your website into prospects, customers and even raving fans?
• Why and how will narrowing your target audience actually grow your business
• Which is more valuable social media or your website?

Show notes:

>> Free agency marketing mini course https://www.kaffeen.club/kaffeen-free-agency-marketing-mini-course

>> https://digitaltoolbox.club/event/inbound-marketing-webinar/

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

All too often when we do dedicate time to marketing, it’s an uphill battle because we do it so infrequently. 

If only someone would tell us what to do, make it easy, give us a to-do list. I know I wish that’s what I’d had when I was in-house.

So here are my top tips for creating a marketing plan that is easy to repeat, delegate and will help grow your business.

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call