Mary Farias and Barbara Wainwright

What changes when you shift your focus from getting to giving?

Bob Burg, co-author of the international bestseller The Go-Giver and author of the sales classic Endless Referrals, joins Mary Reiss Farias and Barbara Wainwright on The Author’s Blueprint: From Your Head to the World for a conversation about books, business, relationships, referrals—and the value we create for other people.

For more than 30 years, Bob has helped entrepreneurs, leaders, and sales professionals build stronger relationships, communicate their value, and grow their businesses.

At the center of his philosophy is a remarkably simple shift:

Take the focus off yourself and place it on serving others.

Bob explains that people don't do business with us because we need the sale. They do business with us because they believe they'll be better off as a result.

When you consistently focus on understanding people, solving problems, and creating value, something else happens: people want to build relationships with you, do business with you—and tell other people about you.

That philosophy naturally extends to authorship.

In this conversation, Bob, Mary, and Barbara explore:

• The philosophy behind The Go-Giver

Bob also shares an important lesson he received early in his sales career:

Making money isn't the target. Serving others is the target. Money is the reward for hitting it.

For authors, that raises an equally powerful question:

What will your book do for the person who reads it?

Instead of making the writing process entirely about ourselves—our fears, our uncertainty, our sales, or whether people will approve—Bob encourages authors to consider the higher purpose behind putting their ideas into the world.

Can your words help someone?

Can your book create more value?

Can what you share leave a person, a conversation, or even a moment a little better than you found it?

When your answer is yes, you have a reason to keep moving forward.

Learn more about Bob Burg on his website: https://burg.com/

Mary Farias and Barbara Wainwright

How do successful authors actually sell books on Amazon? And what role will AI play in book discovery?

In this information-packed episode of The Author's Blueprint, Mary Reiss Farias and Barbara Wainwright welcome Steve Sarner, Director of Author Success at Shelf Life and former Amazon executive, to discuss what today's authors need to know about publishing, book marketing, Amazon advertising, Goodreads, AI, and long-term author success.

With more than 25 years of experience in digital marketing and eight years at Amazon (including Goodreads), Steve shares insider strategies that every author—from first-time writers to bestselling experts—should understand.

In this episode, you'll discover:

✅ When authors should begin marketing their book (hint: long before publication!)

A great book

Steve also explains why authors shouldn't rely solely on Amazon, but instead build a broader visibility strategy that includes podcasts, social media, newsletters, speaking, and other forms of third-party media to strengthen both search visibility and AI discoverability.

Whether you're writing your first book, preparing for launch, relaunching an existing title, or looking for proven ways to reach more readers, this episode is packed with practical advice you can implement immediately.

Your book deserves to be discovered. The right marketing strategy can help your message reach the people who need it most.

👍 If you enjoyed this episode, please share it with another author, entrepreneur, coach, or publisher.

👍 If you would like to be a guest on The Author's Blueprint, please fill out the application here: https://kphred.com/kphred-radio-show-host-application/guest-app/

#AuthorsBlueprint #BookMarketing #AmazonBooks #AmazonAds #Goodreads #Publishing #SelfPublishing #HybridPublishing #AuthorMarketing #WritingABook #BookLaunch #Podcasting #ArtificialIntelligence #AuthorEconomy #MaryReissFarias #BarbaraWainwright #SteveSarner #ShelfLife #KPHRED

Mary Farias and Barbara Wainwright

Do you have a message to share with the world—but don't think you're a writer? You're not alone.

In this inspiring episode of The Author's Blueprint, Mary Reiss Farias interviews co-host Barbara Wainwright, founder of Wainwright Global Institute, about her own unexpected journey to becoming an author—and why there are many ways to write a book without ever sitting down to "write" one.

Barbara shares how she resisted writing a book for more than 15 years before discovering a process that worked for her, eventually turning spoken messages into her book, Awakening to Divine Purpose.

In this episode, you'll discover:

✅ Why having a message is more important than seeing yourself as a writer

Mary and Barbara also discuss how authors can use podcast interviews to create anthologies, build authority, and expand their reach while helping others share their stories. They explore the power of community through KPHRED Digital Radio and why collaboration is one of the fastest ways to amplify your voice.

If you've ever thought:

"I have a story, but I don't know how to write it..."

...this episode will show you that there are many paths to becoming an author.

You don't have to be a writer to become an author. Sometimes all you need is a conversation, a message worth sharing, and the right guide to help bring it into the world.

👍 If you enjoyed this episode, please share it with an aspiring author, coach, entrepreneur, or podcaster who has a message the world needs to hear.

👍 If you would like to be a guest on the show, please apply here: https://kphred.com/kphred-radio-show-host-application/guest-app/

#AuthorsBlueprint #WritingABook #BecomeAnAuthor #AuthorJourney #BookPublishing #Podcasting #Anthology #SelfPublishing #AuthorMarketing #CoachingBusiness #Legacy #PersonalDevelopment #AuthorEconomy #MaryReissFarias #BarbaraWainwright #KPHRED

Mary Farias and Barbara Wainwright

Want to write a book but don't know where to start? Or have a manuscript sitting on your computer collecting dust? This episode is for you. 📚

In Episode 2 of The Author's Blueprint, co-host Barbara Wainwright interviews Mary Reiss Farias about the complete journey from idea to published book—and beyond.

Whether you're an aspiring author, speaker, coach, podcaster, or entrepreneur, Mary shares the practical roadmap she uses to help people transform their message into a published book that creates lasting impact.

In this episode, you'll discover:

Mary also shares why authors shouldn't wait until their book is finished to begin promoting it, and how community, accountability, podcasting, and strategic visibility can dramatically increase the impact of a book after it's published.

Whether you're writing your very first book, preparing a manuscript, relaunching a previously published title, or looking for new ways to amplify your message, this episode provides actionable insights to help you move forward with confidence.

Your story matters. Your message matters. And the world can't benefit from a book it doesn't know exists.

👉 If you're ready to write, publish, promote, or amplify your book, we'd love to connect with you. Fill out the guest application here: https://kphred.com/kphred-radio-show-host-application/guest-app/

👍 If you enjoyed this episode, please share it with an aspiring author, speaker, coach, or entrepreneur who has a message the world needs to hear.

#AuthorsBlueprint #AuthorMarketing #WritingABook #BookPromotion #SelfPublishing #AuthorCoach #AuthorEconomy #Podcasting #KPHRED #PersonalBrand

Mary Farias and Barbara Wainwright

Welcome to the very first episode of The Author's Blueprint! 📚🎙️

Every book begins with an idea—but how do you transform that idea into a published book that actually reaches readers?

In this premiere episode, hosts Barbara Wainwright and Mary Reiss Farias introduce The Author's Blueprint, a show dedicated to helping aspiring authors, published authors, podcasters, and publishers amplify their message and expand their impact.

You'll discover:

Mary shares her vision behind The Author Economy, a framework for helping authors transform a simple idea into authority, visibility, relationships, and opportunities. Barbara discusses how podcasting has helped her bring her own book, Awakening to Divine Purpose, to life in an entirely new way, reaching listeners around the world.

Whether you're writing your first book, promoting your latest release, launching a podcast, or looking for new ways to amplify your message, this show is designed to help you move from your head to the world.

If you've ever thought, "I have a message to share, but I don't know where to begin," this episode is for you.

👉 Interested in being a guest on The Author's Blueprint? We'd love to hear your story and help you amplify your voice. Apply to be a guest here: https://kphred.com/kphred-radio-show-host-application/guest-app/

👍 If you enjoyed this episode, please share it with another author, entrepreneur, or creator who has a message the world needs to hear.

#AuthorsBlueprint #AuthorMarketing #WritingABook #SelfPublishing #BookPromotion #AuthorEconomy #Podcasting #PersonalBrand #Publishing #Authors #Entrepreneur #KPHRED #MaryReissFarias #BarbaraWainwright