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Author's Blueprint episodes
- The Go-Giver Approach to Books, Business & Relationships | Bob Burg
Mary Farias and Barbara Wainwright
The Author's Blueprint - From Your Head to the WorldWhat changes when you shift your focus from getting to giving?
Bob Burg, co-author of the international bestseller The Go-Giver and author of the sales classic Endless Referrals, joins Mary Reiss Farias and Barbara Wainwright on The Author’s Blueprint: From Your Head to the World for a conversation about books, business, relationships, referrals—and the value we create for other people.
For more than 30 years, Bob has helped entrepreneurs, leaders, and sales professionals build stronger relationships, communicate their value, and grow their businesses.
At the center of his philosophy is a remarkably simple shift:
Take the focus off yourself and place it on serving others.
Bob explains that people don't do business with us because we need the sale. They do business with us because they believe they'll be better off as a result.
When you consistently focus on understanding people, solving problems, and creating value, something else happens: people want to build relationships with you, do business with you—and tell other people about you.
That philosophy naturally extends to authorship.
In this conversation, Bob, Mary, and Barbara explore:
• The philosophy behind The Go-Giver
• How Bob Proctor helped inspire the character of Pindar• Lessons from Endless Referrals• Why relationships are foundational to business growth• Creating value instead of focusing solely on making the sale• Building a business around your strengths• Why serving others and financial success don't have to be opposites• Using proven systems rather than continually reinventing the wheel• How authors can move through fear by focusing on the people their message can serveBob also shares an important lesson he received early in his sales career:
Making money isn't the target. Serving others is the target. Money is the reward for hitting it.
For authors, that raises an equally powerful question:
What will your book do for the person who reads it?
Instead of making the writing process entirely about ourselves—our fears, our uncertainty, our sales, or whether people will approve—Bob encourages authors to consider the higher purpose behind putting their ideas into the world.
Can your words help someone?
Can your book create more value?
Can what you share leave a person, a conversation, or even a moment a little better than you found it?
When your answer is yes, you have a reason to keep moving forward.
Learn more about Bob Burg on his website: https://burg.com/
32 min - Introduction to Steve Sarner and ShelfLife
Mary Farias and Barbara Wainwright
The Author's Blueprint - From Your Head to the WorldHow do successful authors actually sell books on Amazon? And what role will AI play in book discovery?
In this information-packed episode of The Author's Blueprint, Mary Reiss Farias and Barbara Wainwright welcome Steve Sarner, Director of Author Success at Shelf Life and former Amazon executive, to discuss what today's authors need to know about publishing, book marketing, Amazon advertising, Goodreads, AI, and long-term author success.
With more than 25 years of experience in digital marketing and eight years at Amazon (including Goodreads), Steve shares insider strategies that every author—from first-time writers to bestselling experts—should understand.
In this episode, you'll discover:
✅ When authors should begin marketing their book (hint: long before publication!)
✅ How to build a launch team and gather meaningful early feedback✅ Why Amazon advertising can be one of the most measurable marketing tools available✅ The three most important ingredients for a successful book launch:A great book
A professional coverAuthentic Amazon reviews✅ Ethical ways to generate more book reviews without violating Amazon's policies✅ Why Goodreads is becoming more important than ever for book discovery✅ How AI tools like ChatGPT are changing the way readers find books✅ Why appearing on podcasts, blogs, newsletters, and other third-party media improves your discoverability✅ Why every author should consider publishing in multiple formats, including audiobook✅ How podcasts and books can work together to grow your audience✅ Why writing a series can dramatically increase long-term success for both fiction and nonfiction authors✅ How Shelf Life is using artificial intelligence to make Amazon advertising more accessible for authorsSteve also explains why authors shouldn't rely solely on Amazon, but instead build a broader visibility strategy that includes podcasts, social media, newsletters, speaking, and other forms of third-party media to strengthen both search visibility and AI discoverability.
Whether you're writing your first book, preparing for launch, relaunching an existing title, or looking for proven ways to reach more readers, this episode is packed with practical advice you can implement immediately.
Your book deserves to be discovered. The right marketing strategy can help your message reach the people who need it most.
👍 If you enjoyed this episode, please share it with another author, entrepreneur, coach, or publisher.
👍 If you would like to be a guest on The Author's Blueprint, please fill out the application here: https://kphred.com/kphred-radio-show-host-application/guest-app/
#AuthorsBlueprint #BookMarketing #AmazonBooks #AmazonAds #Goodreads #Publishing #SelfPublishing #HybridPublishing #AuthorMarketing #WritingABook #BookLaunch #Podcasting #ArtificialIntelligence #AuthorEconomy #MaryReissFarias #BarbaraWainwright #SteveSarner #ShelfLife #KPHRED
53 min - Introduction to Barbara Wainwright
Mary Farias and Barbara Wainwright
The Author's Blueprint - From Your Head to the WorldDo you have a message to share with the world—but don't think you're a writer? You're not alone.
In this inspiring episode of The Author's Blueprint, Mary Reiss Farias interviews co-host Barbara Wainwright, founder of Wainwright Global Institute, about her own unexpected journey to becoming an author—and why there are many ways to write a book without ever sitting down to "write" one.
Barbara shares how she resisted writing a book for more than 15 years before discovering a process that worked for her, eventually turning spoken messages into her book, Awakening to Divine Purpose.
In this episode, you'll discover:
✅ Why having a message is more important than seeing yourself as a writer
✅ How anthologies can be the perfect first step to becoming a published author✅ Why podcasting can become the foundation for your next book✅ How interviews and conversations can be transformed into powerful written content✅ Creative alternatives to sitting down and writing page after page✅ Why entrepreneurs, coaches, and consultants should consider writing a book✅ How speaking, podcasting, video, and books can work together to amplify your message✅ The importance of leaving a legacy through your ideas and experiences✅ How the right coaching and publishing support can simplify the entire processMary and Barbara also discuss how authors can use podcast interviews to create anthologies, build authority, and expand their reach while helping others share their stories. They explore the power of community through KPHRED Digital Radio and why collaboration is one of the fastest ways to amplify your voice.
If you've ever thought:
"I have a story, but I don't know how to write it..."
"Writing a book feels overwhelming...""I speak much better than I write...""I know I have a message, but I'm not sure what to do next..."...this episode will show you that there are many paths to becoming an author.
You don't have to be a writer to become an author. Sometimes all you need is a conversation, a message worth sharing, and the right guide to help bring it into the world.
👍 If you enjoyed this episode, please share it with an aspiring author, coach, entrepreneur, or podcaster who has a message the world needs to hear.
👍 If you would like to be a guest on the show, please apply here: https://kphred.com/kphred-radio-show-host-application/guest-app/
#AuthorsBlueprint #WritingABook #BecomeAnAuthor #AuthorJourney #BookPublishing #Podcasting #Anthology #SelfPublishing #AuthorMarketing #CoachingBusiness #Legacy #PersonalDevelopment #AuthorEconomy #MaryReissFarias #BarbaraWainwright #KPHRED
26 min - Introduction to Mary Farias
Mary Farias and Barbara Wainwright
The Author's Blueprint - From Your Head to the WorldWant to write a book but don't know where to start? Or have a manuscript sitting on your computer collecting dust? This episode is for you. 📚
In Episode 2 of The Author's Blueprint, co-host Barbara Wainwright interviews Mary Reiss Farias about the complete journey from idea to published book—and beyond.
Whether you're an aspiring author, speaker, coach, podcaster, or entrepreneur, Mary shares the practical roadmap she uses to help people transform their message into a published book that creates lasting impact.
In this episode, you'll discover:
✅ Why 80% of people want to write a book—but only 1% ever publish✅ How your self-image may be the biggest obstacle to becoming an author✅ Why every person has a story worth sharing✅ The first steps to take if you have an idea but haven't started writing✅ How to prepare your manuscript for publication✅ Why memoirs are more than family history—they're part of your legacy✅ How speakers, coaches, and entrepreneurs can use books to expand their influence✅ How podcasters can turn their episodes into published books✅ Why building an audience before your book launches is one of the smartest marketing strategies you can use✅ How relaunching an existing book can create new opportunities and reach new readersMary also shares why authors shouldn't wait until their book is finished to begin promoting it, and how community, accountability, podcasting, and strategic visibility can dramatically increase the impact of a book after it's published.
Whether you're writing your very first book, preparing a manuscript, relaunching a previously published title, or looking for new ways to amplify your message, this episode provides actionable insights to help you move forward with confidence.
Your story matters. Your message matters. And the world can't benefit from a book it doesn't know exists.
👉 If you're ready to write, publish, promote, or amplify your book, we'd love to connect with you. Fill out the guest application here: https://kphred.com/kphred-radio-show-host-application/guest-app/
👍 If you enjoyed this episode, please share it with an aspiring author, speaker, coach, or entrepreneur who has a message the world needs to hear.
#AuthorsBlueprint #AuthorMarketing #WritingABook #BookPromotion #SelfPublishing #AuthorCoach #AuthorEconomy #Podcasting #KPHRED #PersonalBrand
29 min - Introduction to The Author's Blueprint
Mary Farias and Barbara Wainwright
The Author's Blueprint - From Your Head to the WorldWelcome to the very first episode of The Author's Blueprint! 📚🎙️
Every book begins with an idea—but how do you transform that idea into a published book that actually reaches readers?
In this premiere episode, hosts Barbara Wainwright and Mary Reiss Farias introduce The Author's Blueprint, a show dedicated to helping aspiring authors, published authors, podcasters, and publishers amplify their message and expand their impact.
You'll discover:
✅ Why every person has a message worth sharing✅ Why publishing your book is only the beginning✅ How to build an audience before your book is released✅ How podcasters can turn podcast episodes into published books✅ How authors can use podcasting to extend the life of their books✅ Why publishers should help their authors build visibility—not just publish booksMary shares her vision behind The Author Economy, a framework for helping authors transform a simple idea into authority, visibility, relationships, and opportunities. Barbara discusses how podcasting has helped her bring her own book, Awakening to Divine Purpose, to life in an entirely new way, reaching listeners around the world.
Whether you're writing your first book, promoting your latest release, launching a podcast, or looking for new ways to amplify your message, this show is designed to help you move from your head to the world.
If you've ever thought, "I have a message to share, but I don't know where to begin," this episode is for you.
👉 Interested in being a guest on The Author's Blueprint? We'd love to hear your story and help you amplify your voice. Apply to be a guest here: https://kphred.com/kphred-radio-show-host-application/guest-app/
👍 If you enjoyed this episode, please share it with another author, entrepreneur, or creator who has a message the world needs to hear.
#AuthorsBlueprint #AuthorMarketing #WritingABook #SelfPublishing #BookPromotion #AuthorEconomy #Podcasting #PersonalBrand #Publishing #Authors #Entrepreneur #KPHRED #MaryReissFarias #BarbaraWainwright
14 min
About Author's Blueprint
From the publisher's feed
The Author’s Blueprint: From Your Head to the World
With Barbara Wainwright and Mary Reiss Farias
**You have a message. The Author’s Blueprint helps you get it out of your head—and into the world.**
Hosted by authors and publishers Barbara Wainwright and Mary Reiss Farias, *The Author’s Blueprint* is a KPHRED Radio show and podcast for aspiring authors, published authors, podcasters, publishers, speakers, entrepreneurs, and experts who have something meaningful to share.
Because writing the book is only one part of the journey.
For aspiring authors, we explore how to take the knowledge, experiences, stories, and ideas already inside you and transform them into a book.
For published authors, the conversation continues beyond publication. Too many authors spend months or years creating a book, publish it—and then wonder why nothing happens. We explore how to build an audience, increase visibility, amplify your message, and create opportunities around your book.
For podcasters and content creators, your next book may already exist inside the content you've created. Episodes, interviews, articles, and conversations can become the foundation for a book that allows your ideas to reach an entirely new audience.
And for publishers, *The Author’s Blueprint* provides another avenue for helping authors gain visibility and bring their books and messages to more people.
Each episode explores different parts of the author journey, including:
* Developing your idea and clarifying your message
* Writing and publishing your book
* Turning existing content into a book
* Building an audience before publication
* Book marketing and discoverability
* Podcasting and multimedia
* Author visibility and third-party media
* Reviews, endorsements, and reader relationships
* Building authority around your expertise
* Creating opportunities around your book
Barbara and Mary are joined by authors, publishers, marketers, media professionals, and other experts who bring practical insight into creating, publishing, promoting, and amplifying a book.
Throughout it all, one idea remains at the center:
**Your message matters.**
Whether your book is still an idea in your head, your manuscript is underway, your book has already been published, or you're wondering what else you can build around it, *The Author’s Blueprint* is here to help you take the next step.
**From your head. To the page. To publication. To the world.**
Because publishing your book isn't the end of the journey.
**It's the beginning of what your book—and your message—can do.**