TechShop is for doers. If you want to make something with your own two hands and you don’t have the thousands of dollars to spend on a top-of-the-line workshop, then this is the place for you. Think of it as a gym membership for the DIY crowd. Now, TechShop, in partnership with Ford, will become an incubation lab for new ideas that will fuel R and D. To get to the bottom of this, we’ll talk to the man who’s behind this new plan, Bill Coughlin, President and CEO of Ford Global Technologies. Plus, you can bet we’ll be getting to the news of the week including a rundown of what companies kicked ass in April sales and which companies got their asses kicked. Also, we’ll talk about which companies are doing a beautiful job building their brands and which ones don’t seem to have a clue. John McElroy is joined in studio by co-host Peter De Lorenzo, the Autoextremist, and Charlie Vogelheim from Digital Air Strike.