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This episode explores how AI agents are reshaping modern marketing workflows, drawing on the hands-on experience of Ramón Rautenstrauch. Using Microsoft Copilot, Copilot Studio, and Microsoft Foundry, the discussion shows how marketers can automate campaigns, experiment faster, and reduce low-value work while keeping humans in the loop. The core insight is not replacing marketers with AI, but using agents to unlock creativity, speed, and continuous optimisation that were previously impractical.

👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/825  

🎙️ What you’ll learn   

• How Copilot and generative AI change creative and campaign planning 
• Where AI agents add the most value in marketing workflows 
• Practical differences between Copilot Studio and Microsoft Foundry 
• Why experimentation becomes easier with agent-driven automation 
• How to reduce repetitive work without losing human judgement 

✅ Highlights     

• “From one day to another, we had a whole new world of ideas.” 
• “I’ve been fully into agents to try to automate all the marketing work.” 
• “Not to replace me, but to assist me.” 
• “Before I spent more or less half of the day doing things that didn’t add value.” 
• “Now I can try to do things differently.” 
• “This helps us to do different things that we would never have tried.” 
• “With Copilot Studio, it took me half an hour.” 
• “With Foundry, it took me one week.” 
• “With Foundry, you have to sit down and think.” 

🧰 Mentioned     

• Microsoft Copilot: https://www.copilot.com  
• Copilot Studio: https://www.microsoft.com/microsoft-365-copilot/microsoft-copilot-studio/  
• Microsoft Foundry: https://ai.azure.com/ 
• ChatGPT: https://chatgpt.com/  
• OpenAI: https://openai.com/  
• Google Ads: https://ads.google.com/ 
• Microsoft MVP YouTube Series - How to Become a Microsoft MVP - https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7 

✅ Keywords      
ai agents, microsoft copilot, copilot studio, microsoft foundry, marketing automation, generative ai, campaign automation, ai workflows, experimentation, productivity, marketing strategy, human in the loop 

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Thanks for listening 🚀 - Mark Smith