In the fourth segment of this Automating By Design sub-series with Kathy Swanson and Mark Larson of Early Matters SA, we dig into why the childcare crisis stays hidden — and what it takes to change that.
Kathy brings up a hard truth:
✅ Parents aren’t talking about how impossible the math has become, in part because shame keeps them quiet.
✅ The feeling of “I want the best for my child and I’m failing” crosses every income level — even a VP can find that $35,000 a year in childcare costs leaves the family below breakeven after taxes.
Mark makes the stakes concrete with a striking story:during a six-hour San Antonio city council session on Project Marvel, the mic was open — and not a single person spoke about childcare affordability, even though the number of affected families was comparable to those speaking abouthousing. The reason wasn’t indifference.
✅ There is simply no system to help parents know where to show up, feel safe telling their story, or get there.
That’s the gap Early Matters is now working to close.
Through intentional stakeholder journeys — distinct outreach for families, businesses, and civic leaders — the organization isbringing the right stakeholders together in San Antonio to create the infrastructure that was never built when America shifted to two-income households in the 1970s with our families paying the price.
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Connect with Mark Larson (Early Matters San Antonio):
◼️[email protected]
◼️https://earlymatterssa.org/
◼️https://www.facebook.com/EarlyMattersSA/
◼️https://www.instagram.com/earlymattersSA/
◼️https://www.linkedin.com/company/early-matters-san-antonio/
Connect with Kathy Swanson (Integrated Marketing Werx):
◼️https://mktgwerx.com/
◼️https://www.linkedin.com/in/kathyswanson2samarketer/
◼️https://www.instagram.com/samarketer/
◼️https://www.facebook.com/MktgWerx.KathySwanson
Schedule a complimentary 20-Minute Clarity Call with Kathy
◼️https://bit.ly/20min-clarity-call
Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉 https://www.amazon.com/dp/B01KL6KUWK/ 👈
References to:
◼️Talent Performance Model
"One Page Talent Management: Eliminating Complexity, Adding Value" by Marc Effron and Miriam Ort
https://www.amazon.com/One-Page-Talent-Management-Introduction-ebook/dp/B078YBB6RB/
◼️Incentives
"Freakonomics: Rogue Economist Explores the Hidden Side of Everything" by Steven Levitt and Stephen Dubner
https://www.amazon.com/Freakonomics-Rev-Ed-Economist-Everything-ebook/dp/B000MAH66Y/
◼️"The Goal: A Process of Ongoing Improvement" by Eliyahu Goldratt
https://www.amazon.com/Goal-Process-Ongoing-Improvement-Anniversary-ebook/dp/B0DFD2C9F9/
◼️Early Matters SA Leadership Members highlighted
Peter John Holt -- CEO, Holt Cat Co-Chair
Michele Autenrieth Brown -- COO, GDC Marketing and Ideation
https://earlymatterssa.org/about/leadership/
◼️Project Marvel SA
https://projectmarvelsa.com/
#ChildcareCosts #WorkingParents #ChildcareCrisis#ParentingAndWork #WomenInWorkforce #ChildcareAffordability #TalentRetention #WorkingMoms #EarlyChildhoodEducation #EarlyChildhood #WorkforceDevelopment #HRLeadership #LeadershipMatters #SmallBusinessOwners #VideoPodcast #AutomatingByDesign #EarlyMattersSA