In this segment of Automating By Design, Kathy Swanson and Jennifer Navarrete of Brewing Media unpack one of the most overlooked revenue drivers in any business: working in your zone of brilliance.

We introduce the four-quadrant genius framework —breaking down incompetencies, competencies, excellence, and brilliance — and land on a striking truth:

✅ 80% of a company’s revenue flows from people operating in their brilliance, while most owners stay stuck in competency or expertise and wonder why growth stalls. The antidote isremarkably simple and makes you irreplaceable.

Which is why podcasting is the perfect vehicle forthat brilliance:

✅ Your podcast is your “audio calling card” — content recorded once works 24/7, builds loyal companions out of listeners, and attracts right-fit clients without a hard sell.

Which ties in to the attention economy:

✅ When someone hits play, they aren’t paying with dollars — they’re paying with their attention and intention, which is worth far more.

A foundational segment for any consultant, small business owner, or solopreneur ready to stop trading time for money.

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Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

Connect with Kathy Swanson (Integrated Marketing Werx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call with Kathy

◼️https://bit.ly/20min-clarity-call

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

References to:

◼️"Long Tail: Why the Future of Business Is Selling Less of More" by Chris Anderson at https://www.amazon.com/dp/B000JMKSE2/

#Podcasting #EvergreenContent #AttentionEconomy #ContentStrategy #LeadGeneration #VideoPodcast#AutomatingByDesign #BrewingMedia

Before podcasting, if you wanted to be heard — you needed a radio station. If you wanted to be seen — you needed a TV deal. If you wanted to be read — you needed a publisher.

Jennifer Navarrete launched her first podcast in 2005. The reaction she got at business mixers? Glazed stares and people looking for the nearest exit.

Today she runs a full-time podcast production company working with multimillion-dollar organizations and three-person nonprofits.

The gatekeepers are gone.

The only permission you need is yours.

🎙️ Clip from our Automating By Designconversation with Jennifer Navarrete of Brewing Media

Check out the first of five segments with her at

https://open.spotify.com/episode/2K0Rkd3c3qPubO8aXgScXB?si=b6012117844141d7

#Podcasting #Entrepreneurship #ContentCreation #BusinessLegacy #VideoPodcast #AutomatingByDesign#BrewingMedia #Shorts

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Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

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Connect with Kathy Swanson (Integrated Marketing Werx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

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Schedule a complimentary 20-Minute Clarity Call with Kathy

https://bit.ly/20min-clarity-call

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Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

Kathy Swanson sits down with Jennifer Navarrete of Brewing Media for a candid conversation about legacy, adaptability, and the untold patience required to build something that lasts. They explore the practice of “creative destruction” — intentionally reviewing and refreshing your business every two years — as a strategy that signals forward-thinking leadership to both employees and clients.

Jennifer traces her 20-year journey in podcasting, from launching her first podcast in 2005 when most people had never heard the word, to running a full-time production company serving everyone from multimillion-dollar organizations to three-person nonprofits.

The conversation connects the democratization of media to the “long tail” of niche audiences, and lands on a liberating insight:

✅ the gatekeepers are gone, and the only permission you ever needed was your own.

For consultants and small business owners, this episode is a reminder that longevity is earned by doing the thing you love before it loves you back.

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.

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Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

Connect with Kathy Swanson (Integrated Marketing Werx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call with Kathy

◼️https://bit.ly/20min-clarity-call

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

References to:

◼️Chris Koerner (not Codie Sanchez ; ) at https://www.youtube.com/@thekoerneroffice

◼️"Long Tail: Why the Future of Business Is Selling Less of More" by Chris Anderson at https://www.amazon.com/dp/B000JMKSE2/

#Podcasting #Entrepreneurship #ContentCreation #BusinessLegacy #VideoPodcast #AutomatingByDesign#BrewingMedia