In the second segment of this Automating By Design sub-series with Kathy Swanson and Mark Larson of Early Matters SA, we look at why childcare is so difficult for families.

✅What if the problem with childcare isn’t that the system is broken — but that a system was never built in the first place?

Mark calls this being “asystemular,” and it reframes the entire conversation around early childhood access. Unlike K–12 education, which has districts, funding structures, and accountability systems: the zero-to-kindergarten window has no equivalent infrastructure.

✅And families are left to Google their way to something as critical as early childhood care.

Early Matters SA is changing that. They are leading the early childhood community to launch a comprehensive search tool — think Zillow meets Hotels.com for childcare — where families can filter by cost, location, language, educational philosophy, quality rating, and subsidy eligibility. With an integrated eligibility screener that tells families exactly what funding they qualify for.

✅The harder challenge is provider participation.

With 95% of childcare providers operating as small businesses, keeping vacancy data current requires genuine behavior change. While the system is designed to make it as simple as a 13-second update, busy providers will likely de-prioritize weekly updates. As Kathy notes, a confused mind doesn’t stay — and accurate data is the price of entry if providers want to attract and serve parents.

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Connect with Mark Larson (Early Matters San Antonio):

◼️[email protected]

◼️https://earlymatterssa.org/

◼️https://www.facebook.com/EarlyMattersSA/

◼️https://www.instagram.com/earlymattersSA/

◼️https://www.linkedin.com/company/early-matters-san-antonio/

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call withKathy

◼️https://bit.ly/20min-clarity-call

Order yourcopy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

References to:

◼️ Find San Antonio Area Childcare

https://childcare.twc.texas.gov/find/welcome

◼️ "Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit" by Brene Brown

https://www.amazon.com/Strong-Ground-Lessons-Leadership-Tenacity-ebook/dp/B0DVBPP4NR/

◼️ "All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things" by Robert Fulghum

https://www.amazon.com/Really-Need-Know-Learned-Kindergarten-ebook/dp/B000FC1LRY/

◼️ Texas Education Freedom Accounts (TEFA) program

https://educationfreedom.texas.gov/

◼️ "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones" by James Clear

https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/

#EarlyChildhood #Childcare #SanAntonio #ChildcareAccess#WorkingParents #WorkforceDevelopment #CommunityBuilding #ChildhoodDevelopment #SystemsThinking #ImpactLeadership #VideoPodcast #AutomatingByDesign #EarlyMattersSA

Before society spends a single dollar on a child’s education,90% of the brain development that shapes our future employees is already done.

That is not a metaphor. That is neuroscience — and it has serious implications for how we think about talent, workforce readiness, and where the real skill gaps come from.

Mark Larson of Early Matters SA breaks down why the executive function skills we actually hire for —

👉 Curiosity

👉 Grit

👉 Interpersonal ability

👉 And the capacity to work through hard problems

— are largely built by age five.

And why the broken childcare market is not just a family issue. It is a business problem showing up in absenteeism, turnover, andrecruiting costs right now.

If you lead a team, own a business, or care about the nextgeneration of talent, this one is worth two minutes of your time.

🎙️ Clip from our Automating By Design conversation with Mark Larson of Early Matters SA

Check out the first of five segments with him at

⁠https://open.spotify.com/episode/6uqe0vCWDUzee9HeSBZL7A?si=tIlTZhKIT4GtQ2l_dE58Dg⁠  

#EarlyChildhoodEducation #BrainDevelopment #ExecutiveFunction #ChildcareAffordability #FutureOfWork #TalentDevelopment #WorkforceDevelopment#Leadership #TalentStrategy #BusinessLeadership #VideoPodcast #AutomatingByDesign #EarlyMattersSA

__

Connect with Mark Larson (Early Matters San Antonio):

◼️[email protected]

◼️https://earlymatterssa.org/

◼️https://www.facebook.com/EarlyMattersSA/

◼️https://www.instagram.com/earlymattersSA/

◼️https://www.linkedin.com/company/early-matters-san-antonio/

__

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

__

Schedule a complimentary 20-Minute Clarity Call with Kathy

https://bit.ly/20min-clarity-call

__

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

In the first segment of this Automating By Design sub-series with Kathy Swanson and Mark Larson of Early Matters SA, we talk about how this San Antonio-based initiative is bringing together businesses, families, policymakers, and early childhood professionals to improve access, quality, andaffordability in early childhood education.

Mark opens with some striking realities:

✅90% of a child’s brain development occurs before the first day of kindergarten

✅That means the executive function skills employers value most — curiosity, grit, interpersonal ability, the capacity to delay gratification — are largely formed by age five, well before public education spending kicks in

✅Meanwhile, a broken childcare market is quietly draining businesses through absenteeism, turnover, and lost institutional knowledge, as employees struggle to afford care for their children

Early Matters SA serves as a convening space for everyone in the ecosystem, cutting across political lines to build solutions with broad support.

For families, businesses, and the community at large, the message is clear: investing in early childhood infrastructure is not just a social good — it is a direct investment in the workforce of tomorrow.

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.

Connect with Mark Larson (Early Matters San Antonio):

◼️[email protected]

◼️https://earlymatterssa.org/

◼️https://www.facebook.com/EarlyMattersSA/

◼️https://www.instagram.com/earlymattersSA/

◼️https://www.linkedin.com/company/early-matters-san-antonio/

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call with Kathy

◼️https://bit.ly/20min-clarity-call

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

References to:

◼️ Rocky Horror Picture Show

https://www.amazon.com/Rocky-Horror-Picture-Show-Blu-ray/dp/B0FMFWMYH3/

◼️Sandman by Neil Gaimen

Audio Book

https://www.amazon.com/The-Sandman/dp/B086WQ7J62/

IMDB

https://imdb.com/title/tt1751634

◼️First Robotics

https://www.firstinspires.org/

#EarlyChildhoodEducation #BrainDevelopment #ExecutiveFunction #ChildcareAffordability #FutureOfWork #TalentDevelopment #WorkforceDevelopment#Leadership #TalentStrategy #BusinessLeadership #VideoPodcast #AutomatingByDesign #EarlyMattersSA

Good marketing isn’t supposed to appeal to everyone.

It’s supposed to attract the right people — and send the wrong ones running.

Jennifer Navarrete’s advice for business owners thinking about podcasting: start with your greatest hits.

Not sure what those are? Look here:

👉 What pages on your website people visit most

👉 What your sales team hears on repeat

👉 The questions you answer so often you’ve stopped noticing their value

Those are your FAQs. Your pain points. Your content foundation.

Build a standalone five, seven, or ten-part series around them. Commit to that — and only that. Even if you never record again, you’ll have an evergreen body of work that attracts the right clients and quietly filters out the wrong ones.

That’s your calling card. Put it to work.

🎙️ Clip from our Automating By Design conversation with Jennifer Navarrete of Brewing Media

#ContentStrategy #Podcasting #RightFitClient#MarketingStrategy #EvergreenContent #VideoPodcast #AutomatingByDesign #BrewingMedia

__

Check out the fifth of five segments with her at

https://open.spotify.com/episode/4dfojgMCodnkmAR8u1fcgD?si=Wm8JNc-IQuSeg8A7xOb_kw

__

Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

__

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

__

Schedule a complimentary 20-Minute Clarity Call with Kathy

https://bit.ly/20min-clarity-call

__

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

In the final segment of this Automating By Design subserieswith Kathy Swanson and Jennifer Navarrete of Brewing Media, we bring the conversation full circle with some of the most practical — and provocative — ideas of the entire run.

Jennifer opens with a question business owners oftencan’t answer: what are your greatest hits?

✅Her guidance is a standalone podcast series strategy as is an evergreen calling card that works, even if you never record again.

✅Good marketing isn’t meant to appeal to everyone — it’s meant to attract the right people and send the wrong ones running.

Kathy extends that with the concept of delight — and backs it with neuroscience.

✅Drawing from Oren Klaff’s “Pitch Anything” and the crocodile brain framework, she unpacks why business owners lose people in conversations not because the content lacks value, but because it never clears the reptilian brain.

✅Delight is what opens the neural pathway upward — from the reptilian brain through the mammalian brain and into the prefrontal cortex, where decisions are actually made.

✅Content that delights doesn’t just inform. It converts.

This segment closes with a frank exchange on AI:

✅Not AI for AI’s sake, not AI slapped on as a Band-Aid or deployed to fix what wasn’t broken.

✅AI as a tool that enhances what’s already working — or doesn’t belong at all.

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Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call withKathy

◼️https://bit.ly/20min-clarity-call

Order yourcopy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

References to:

◼️ "Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal" by Oren Klaff

https://www.amazon.com/dp/B004H4XL7E/

#ContentStrategy #Podcasting #RightFitClient#MarketingStrategy #EvergreenContent #VideoPodcast #AutomatingByDesign #BrewingMedia

“You’re going to make me do MORE work? I’m out.”

That’s the real objection most business owners have when theyconsider investing in systems and automation.

And honestly? It’s a fair one — if that’s what it actuallyrequired.

Here’s how our intensive model actually works:

👉 You don’t bring a business plan. You don’t bring a manual. You don’t prep a deck.

👉 You bring your brain.

👉 You already know your business better than anyone else ever will. The job is to extract that knowledge efficiently — and build the systems around it while you stay in the decision-maker seat.

Not the doer seat. The decision-maker seat.

🎙️ Clip from our Automating By Design conversation with Jennifer Navarrete of Brewing Media

#DecisionMaker #BusinessAutomation #ProcessImprovement#BusinessSystems #VideoPodcast #AutomatingByDesign #BrewingMedia

__

Check out the fourth of five segments with her at

https://open.spotify.com/episode/2K0Rkd3c3qPubO8aXgScXB?si=b6012117844141d7

__

Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

__

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

__

Subscribe to Automating By Design here:

https://www.youtube.com/@automatingbydesign?sub_confirmation=1

__

Schedule a complimentary 20-Minute Clarity Call withKathy

https://bit.ly/20min-clarity-call

__

Order yourcopy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

In this segment of Automating By Design with Kathy Swanson and Jennifer Navarrete of Brewing Media, we look at what pain-point-to-process thinking looks like in practice.

Jennifer’s example: podcast guests who show up to recording sessions looking and sounding unprepared — a bad product foreveryone. Her solution became a non-negotiable, concierge-style audio/video design session now baked into every workflow, every time — a clean model for how a real problem becomes a permanent system improvement.

Kathy’s example: the biggest obstacle between a client and meaningful process transformation is rarely the work itself — it’s the fear they’ll have to generate even more work to get there.

Her answer is direct:

✅Don’t bring a business plan. Bring your brain.

✅Let her intensive model handle the rest, beginning with a two-hour tech setup session that puts everything in place, followed by a series of focused half-day intensives where the client sits firmly in the decision-maker seat — not the doer seat — while the systems get built around them in real time.

You will hear about how challenges businesses constantly encounter in growth mode can be handled, including:

✅teams stretched thin

✅owners that end up being bottlenecks

✅new hires onboarding into chaos

Discover how the application of simplification and critical thinking equips the creation of high-touch processes with high-tech that builds lasting relationships at every level of the business, while increasing a profitable bottom line.

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Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call withKathy

◼️https://bit.ly/20min-clarity-call

Order yourcopy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

#PodcastDesignSession #DecisionMaker #BusinessAutomation#ProcessImprovement #BusinessSystems #VideoPodcast #AutomatingByDesign #BrewingMedia

Cookie-cutter solutions aren’t solutions. They’re someone else’s answer to someone else’s problem.

Your business needs a system built for your business, your team, your clients, and your goals — not a template someone made for an industry.

In practice, that looks like:

✅ Documenting your actual processes — not the ideal version, the real one

✅ Mapping the customer journey from first touch to raving fan

✅ Building systems that can be updated as the business evolves

✅ Anticipating behavior so results can be measured and refined

This is what it means to simplify, streamline, and automate —intentionally.

🎙️ Clip from our Automating By Design conversation with Jennifer Navarrete of Brewing Media

Check out the third of five segments with her at

https://open.spotify.com/episode/53cpcuTr7rb8OICeghsBx1?si=9sFvMZLfQGu92ieGipMtvQ 

#CustomerJourney #BusinessAutomation #ProcessImprovement #CustomerExperience #VideoPodcast #AutomatingByDesign#BrewingMedia

__

Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

__

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

__

Schedule a complimentary 20-Minute Clarity Call with Kathy

https://bit.ly/20min-clarity-call

__

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

In this segment of Automating By Design with Kathy Swanson and Jennifer Navarrete of Brewing Media, Kathy gets personal — sharing that the life and legacy thread woven through this show didn’t come from a content strategy. It came from years of real challenge, where systems, habits, and processes became the tools that didn’t just maintain her life but elevated it.

✅That authenticity is something podcasting can fully carry — whereas you simply cannot show the whole person through a billboard, a business card, or a Google ad.

Jennifer turns the lens on Kathy’s work and asks the question every service business owner should be able to answer clearly: who is your right-fit client and who should be beating down your door?

✅Kathy unpacks the concept of the EOS visionary-implementer model, her unique 50/50 position with both skills that allow her to translate business into marketing and tech, and why she’s most drawn to visionaries — across solopreneurs, small businesses, and even Fortune 100 companies — who have the big ideas but need someone who can translate vision into executable systems without drowning in unnecessary detail.

✅Discover Kathy’s signature process: the no-obligation fit (clarity) call, the Imperfect Path to Profit Plan (a two-hour intensive that replaces hundreds of hours of guesswork), and the customized roadmap that gives clients the clarity andconfidence to move forward — with Kathy or on their own.

✅Jennifer shares the perfect word for it: immersive. Because when you can read human behavior like a map and anticipate how customers move through a journey, you can design systemswith the least amount of friction — and that’s where the real business transformation begins.

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Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

Schedule a complimentary 20-Minute Clarity Call withKathy

◼️https://bit.ly/20min-clarity-call

Order yourcopy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈

References to:

◼️"Traction:Get a Grip on Your Business" by Gino Wickman

https://www.amazon.com/dp/B007QWLLV2/

#CustomerJourney#BusinessAutomation #ProcessImprovement #CustomerExperience #VideoPodcast #AutomatingByDesign#BrewingMedia

“What does free mean to you?”

We asked that question about 10 years ago.

The answer: “It’s my attention.”

That’s the price. And the benefit — at the same time.

When someone hits play on your podcast, they’re handing you something more valuable than money: their time, their focus, their intention.

Jennifer Navarrete calls it your audio calling card. And the best part?

You record it once. Three years from now, the right prospect discovers it for the first time — and to them, everything you have is completely brand new.

That’s evergreen content doing the work 24/7.

🎙️ Clip from our Automating By Design conversation with Jennifer Navarrete of Brewing Media

Check out the second of five segments with her at

https://open.spotify.com/episode/6vb26q3YqE11SDVLdeddEm?si=onBcOlP2RVmGz9RzpRRmdg

#Podcasting #ContentMarketing #EvergreenContent #AttentionEconomy #VideoPodcast #AutomatingByDesign#BrewingMedia

__

Connect with Jennifer Navarrete (Brewing Media):

◼️https://brewing.media/

◼️http://x.com/epodcaster

◼️http://linkedin.com/in/jennifernavarrete

__

Connect with Kathy Swanson (Integrated MarketingWerx):

◼️https://mktgwerx.com/

◼️https://www.linkedin.com/in/kathyswanson2samarketer/

◼️https://www.instagram.com/samarketer/

◼️https://www.facebook.com/MktgWerx.KathySwanson

__

Schedule a complimentary 20-Minute Clarity Call with Kathy

https://bit.ly/20min-clarity-call

__

Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ 👈