SHOW NOTES

During the show, the conversation covered:

• Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaboration
• The value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnerships
• How AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitive

I really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we covered:

• How ProSource has grown into a leading group with nearly 600 members.
• Jim’s lessons from scaling businesses and navigating challenges.
• Tips for integrators to stay competitive with smart power and controlled lighting.

Jim’s expertise and vision for the future make this a must-listen for anyone in the integration industry. So settle in and enjoy my conversation with the one and only Jim Pearse. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au293

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here are a few of the key topics we covered:

• How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways.
• Creative partnerships that help integrators align their services with life’s key milestones.
• Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver.

Whether you’re aiming to grow your audience, build trust, or drive sales, this episode is packed with actionable takeaways to help your business thrive.

So, let’s dive into my conversation with Kat Wheeler.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During our conversation, Frank and I explored some interesting topics, including:

1. How his journey from electrical engineering to launching Atlantis UGS shaped his approach to the AV industry.
2. The impact of evolving AV technology and the hybrid work revolution on commercial spaces.
3. His strategy to building and managing a team of over 100 full-time AV professionals across the U.S.

I’m confident you’ll enjoy this conversation and walk away with some great takeaways. Let’s dive in. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au291

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In the webinar, we’ll cover:

• How to define and document your ideal candidate profile in order to source individuals who meet your needs for skill set requirements, experience, and culture
• How to leverage your existing team and personal networks to seek new talent 
• Best practices for sourcing talent through social media, job boards, industry events, technical and vocational schools, and more

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can find top talent for your business in 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In today’s episode we cover:

• About landscape lighting industry insights and trends.
• Preview of the upcoming Light It Up Expo.
• Looking for opportunities and how to elevate your business for 2025.

Join us on this episode to look out for the preview of the upcoming Light It Up Expo. Discover what makes this event a must-attend for anyone in the landscape lighting industry, featuring hands-on learning, inspiring panels, and opportunities to level up your business for 2025.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au289

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here are a few of the key topics we covered:

• The difference between SEO and Google Ads, and how to use both for a well-rounded marketing strategy.
• Why ranking fluctuations happen and what metrics really matter for measuring SEO success.
• Actionable tips for setting realistic expectations, tracking performance, and evaluating the ROI of your SEO efforts.

Whether you’re looking to level up your digital marketing strategy or better understand the nuances of SEO, this episode is packed with value. Let’s dive into my conversation with Jordan Littman.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In today’s episode, Adam and I cover a wide range of topics, including:

• How Adam built long-standing partnerships that helped launch Boston Automations.
• Adam’s insights into growing a team, adopting new systems like EOS, and focusing on what matters most: client trust.
• Marketing strategies that make an impact, ranging from leveraging video and social media to implementing creative gifting campaigns that build strong relationships with architects, builders, and designers.

Adam’s story is proof that blending innovation with a human touch is a recipe for success in this fast-evolving industry. Let’s dive into my interview with Adam Zell.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au287

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In the webinar, we’ll cover:

• How to define your company’s brand identity in order to attract the right skills and culture fit candidates to your organization
• How to create compelling job ads and calls-to-action 
• How to effectively position your brand through all the candidate research touchpoints 

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can attract top talent to your business in 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Jamie and I covered a range of engaging topics, such as:

• His journey in transforming Oakville Sight and Sound and navigating multiple business ventures.
• The power of community-driven initiatives and his leadership in the Burlington Dads nonprofit.
• Strategies for balancing business success with impactful community service and volunteerism.

I thoroughly enjoyed this conversation and Jamie’s inspiring insights. I hope you do too. Let’s dive into my interview with Jamie Kozub.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au285

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.