Autopilot Your Business

Digital publishing is becoming a more relevant and popular means of producing and curating great content. Having your own digital magazine can help position you as an expert in your niche and connect you to a host of industry experts. There are many benefits to having your own digital magazine; this podcast takes a look at these and how you can get started with digital publishing.

This podcast is recorded at our live event in Sydney where our guests ask their pressing online marketing questions and we answer them. From use of Facebook without a website to creating a marketing funnel and where to start with a website, our guests are from different types of businesses at different stages.

We come across many people with frustrations over getting online with their business. In this podcast we address some of the most common issues that are holding people back and provide some practical solutions.

We are fortunate to interview Melanie Benson Strick. Melanie , known as America’s Leading Small Business Optimizer, has a gift for guiding fast-paced, overwhelmed, driven entrepreneurs to thrive in their small business. With over 13 years mentoring thought leaders and creative entrepreneurs, Melanie is a revenue strategist – uncovering costly breakdowns and de-railers while re-energizing profits– ultimately freeing the entrepreneur to do more of what they do best. We really dig in and ask her the question that you need the answers for....

What are the key pages you should have on your website? These will be displayed on your main navigation bar. The home page is of course there, but did you know the 'About' page is one of the most highly-trafficked pages on most websites? Many people often seem to do this as an afterthought but given the traffic it attracts it is a good idea to spend time on it! When setting it up, you should have the benefits to the user above the fold (above the point where people need to scroll down). The next part would be any social proof such as statistics or people you have helped. Put any biographical information right down at the bottom - from a visitor's point of view this is the least important part.

This podcast is the second in a three part online marketing series looking at the essential elements of a successful website. What do you need to ensure that your website is regularly visited and ranks well?

In this podcast we take a look at online marketing and the essential things you need for a successful website. We will take a look at setting up your website, platforms and useful plug-ins to give you key areas of functionality.

This podcast is recorded at our live AYB Fireside Chat event in Melbourne. We answer some of the questions our audience members have about online marketing and discuss specific problems they are having.

If you participate in live events these can be a great place to generate live leads for your business. Unfortunately, in the world of small business marketing most people do not utilize the opportunities presented by live events well. In this podcast we take a look at how you can effectively capture these live leads and add them to your online marketing efforts.

Learn whats needed when Using Images For Your Website. Images are very important in helping your website traffic. In this podcast, we discuss the various ways you can use images, how to collect unique images for your site and the great tools and resources that you can use for you business.