Joe Kacala, chief product officer of automotiveMastermind, discusses the used car marketplace changes of late and the use of behavior prediction tools.
Mike DeLong, vice president of Dealer Services for Covideo, discusses how sales teams can use simple videos to deliver a personalized experience for buyers, differentiate themselves from the competition, and ultimately increase sales.
Jim Binkley, founder and CEO of Binary Automotive Solutions, talks about milestones within his company and how dealers can keep from "racing to the bottom" with successful marketing strategies.