Author and sales consultant Mark Tewart returns to talk about loyalty programs — what they are, what they can do and why the work for dealerships looking to bolster repeat business.

Dealer.com’s Mike DeCecco returns to talk about digital marketing initiatives – why “cool” doesn’t equal “traffic,” how to build your social networks and make your site more inviting to Google.

Harry Wolfington, president of The Wolfington Group, returns to discuss current marketing trends in the industry – what’s working, how to stand out from the crowd and where it’s all going.

Service bays are the financial bright spot for many dealerships today. Lee Moody, VP of dealership services for Colors on Parade describes how those departments can offer more services for customers without adding staff or infrastructure.

Paulette Singer, BDC manager for the Michigan-based Richmond Chrysler Dodge Jeep shares with us her recipe for making an effective and successful BDC experience, both for the dealership’s sales department and for the customer.

We're back with Sean Wolfington to conclude our talk on the Cash for Clunkers bill and what it can mean for both consumers and dealers.

Sean Wolfington, co-founder of Tier10 Marketing, talks to us about the recently passed “Cash for Clunkers” bill, and what it will mean to both consumers and dealers, and the impact it can have on the economy and the environment.

Joe Healy, Internet Director for Houston-based Lone Star Chevrolet, discusses how his dealership jumped 45 spots in the Ward’s Dealer Business annual eDealer Top 100 list.

We’re discussing the recruitment of top sales professionals with Terry Isaac, sales trainer for the Kentucky-based Neil Huffman Auto Group. What to look for, what can be taught and what’s inborn, and how to compete with other dealers for the best candidates.

We’re speaking with Jill Dowty, senior account executive and team trainer for Protective Life Corporation. Jill talks about the value of a well-trained, talented F&I professional to the dealership, dealing with compliance issues and advice for adapting selling styles to various customers.