We’re talking used cars with Tim Deese, chairman of Progressive Basics. We learn what used car managers and stockbrokers have in common, why average day in stock is so important, and the message your used car inventory sends to consumers.

David Book, co-founder of MyGoalTracking, gives us his thoughts on what makes an effective CRM, why buying software doesn’t solve customer relation issues, and why he believes huge investments in CRM technology are unjustified.

Finding the right mix of used vehicles is crucial to a dealership’s bottom line. We welcome back Dale Pollak, founder of vAuto, and learn critical stocking strategies, how to derive the value of a used vehicle, and why you should liberate yourself from your franchise brand.

Third party review sites: your best friend or worst enemy? DealerRater.com’s Matt Lamoureux discusses how to leverage good online reviews, overcome negative reviews, and how to use your online reputation to beat your competitors to the punch.

With cell phones getting more advanced every day, it makes sense to put your inventory in the hands of your customers at their convenience. HomeNet's Tim James and Gumiyo's Richard Abronson examine the benefits of mobile marketing.

John Dobrick, president of FocusGROWTH.com, talks about the value of proper training to a dealership, the importance of a proper presentation and why drastic change isn’t necessary for drastic improvement.

Howard Leavitt, founder of AutoRaptor, discusses the importance of finding the right CRM for your dealership, and how to make it more effective than matchbook covers, scraps of paper or other past methods of keeping track of leads.

Maintaining ongoing lines of communication with customers is vital in today’s automotive market. Brian Epro, director of the automotive services group at iMakeNews Inc. shares his experience on what works, what doesn’t how to build on your relationships with your customers.

We’re talking Rent to Own and Lease to Own with Al Lentsh, president of Northland Auto Enterprises, including the advantages for both dealers and customers, and the benefits of removing the threat of repossession.

Mike DeCecco of Dealer.com talks about integrating your online presence, measuring the effectiveness of your advertising and why flashy Web sites aren’t necessarily the way to go.