Susan Glandon, national sales and marketing director for the Bird Dog Club, discusses the value of referrals, both for the dealership and for consumers.

Richard Vanderport, CEO of LenderToLender, discusses the challenges and the opportuninties of offering vehicle financing within your dealership, including selling to customers with subprime credit and the necessary capitalization.

Harry Wolfington, president of The Wolfington Group, speaks on how a properly-prepared for special sales event can re-energize a dealership, the dangers of paralysis by over analysis, and how dealers can keep going in tough times.

Sean Stapleton, executive vice president of sales for Visible Customer, talks about the importance of marketing and retaining customers for life.

vAuto Founder returns to discuss maintaining proper inventory on your dealership's lot, selling in a radically extreme buyers' market, and the difference between owning vehicles the right way and the wrong way.

Many dealers are realizing how RFID technology can streamline their inventory operations. George Cresto, founder and president of MyDealerLot.com talks about this technology, and where it's headed.

Author and consumer advocate Denise Richardson examines the Red Flag Rules that will affect Dealerships on May 1, 2009. What can, and should, dealers do to protect themselves and their customers from identity theft?

Barry Lubin, president of Automotive Incentives and Marketing, talks on what cruise incentives can do for your dealership.

Drake Baerresen, vice president of sales and Marketing for TurnKey Events, offers some case studies on the use of direct mail and special sales events, including the steps a dealer must make to ensure an successful sale.