Steve Walker, president of Walker Dealer Services, discusses how services such as onsite vehicle washing can help a dealer's customer retention, while still being both ecological and economical.

Jeff Clark returns to discuss the value of keeping Web sites simple (and the risk of making the online customer dizzy), as well as the value of finding alternate streams of income and making your site a point of transaction.

Jeff Clark, vice president of Skoots, discusses how to stand out from the online crowd, what causes clients to leave your site, and how to bring them into your showroom.

Mark Tewart returns to discuss the power of social networking, the one-word secret of preparing to sell, and the psychology and cost of fear.

Author and marketing and sales consultant Mark Tewart discusses how to make record profits in a “down” economy, how to create your own news and insulate your brain.

Frank Furgiuele, vice president of marketing at SOS Marketing, discusses the great secret of direct mail, and how hard lessons learned 18 years ago can benefit dealerships today.

Mike Hoffey, the Vice President of Marketing at Protective Life Corporation, discusses what service contracts and GAP insurance can do for the consumer and for the dealership.

Dan Ankney, president of Automotive Careers, discusses using placement firms to fill out your dealership’s management positions, and the importance of not only finding the right person for the job, but finding the right job for the person.

Sales and management trainer John Brentlinger talks about motivating your sales force, taking care of your best sales people, why you can’t motivate high achievers and how to run a jerk-free dealership.

Cathy Nuccio, general manager of Car-Appoint.com, discusses Business Development Centers — How BDC and sale departments can best work together, how BDC has changed and where she sees it going.