Seminar leader and trainer D.J. Harrington discusses leadership: Why leaders should drink, swear, steal and lie, and the power of "Green Eggs and Ham."

Speaker and author Michael York talks about the U.S. economy, the myth of time management, personal vs. business profits and why attitude matters (or why Mickey Mouse never seems “down?).

Jimmy Tigue, President of GetACar.com, discusses the field of third-party and Internet lead generation, how they can grow a dealership and the importance of staying on top of the results.

Michael Nealy, president of Big Ideas Direct, discusses the value of one-to-one marketing, and how the personal touch can increase sales and your bottom line.

Matt O'Brien, director of sales for the InterActive Financial Marketing Group, describes the advantages special finance lead generation, and the difference between standard and special finance marketing.

Tim James, director of sales at HomeNet, speaks on the disconnect between Traditional Marketing and Internet Marketing, and the trends dealerships need to be aware of for future growth and success.

Keeping customers is much more cost efficient than finding new ones. Paul N. Long, president of the re:member group, discusses how loyalty marketing can maximize marketing dollars and build customers for life.

With 80% of customers going online, it makes sense to change your marketing strategy. Daymond Decker, product marketing manager at ADP Digital Marketing, offers information on how to market yourself, and how to keep the pulse of the market.

Getting the right message to the customer using the right medium is vital in automobile sales. John Max Miller, founder and general manager of AutoRevenue, discusses how to best use multi-channel marketing, and what dealership should consider before embarking on a campaign.

Patrick Luck, publisher of SellingSuccess magazines, shares some plans for the new year, and thanks our listeners for a great past year.