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Self-described, average trail wheeler, Jon Larson, shares the insights that he’s gained with 25 years of running Cherokees. If you ever wondered how you could get involved in off-road, Jon shares his path. Be sure to listen on your favorite podcast app.

5:59 – Dude, did you know that mom and dad were in a cult? I was like, I don’t think it was a cult.

11:18 – I pretty much have OCD when it comes to XJs, I know every part on the XJ by heart, every bolt-size by heart.              

22:46 – I remember some high-speed chases late at night, going through private property, where someone came out with spotlights in some big pickup truck and chased us for 10 miles. 

32:41 – I think the Scout was the only rig I’ve ever sold that I made money on. 

38:56 – I would go to Pick and Pull and take things apart and figure it out. That was my own little personal learning class..

46:03 –I would grab a 30-pack, a buddy or two would come over, and we would part out a whole Cherokee, chop-shop style in 10 hours

1:16:05 – There are private landowners on the Rubicon, 40% of the Rubicon goes through private property, Common people like me don’t know that. 

Special thanks to Maxxis Tires for support and sponsorship of this podcast.

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