In this episode of The Cash Pay Podcast, Hillary Small dives into a critical decision for every medspa or wellness business owner: how to choose the right marketing agency.

Whether you’re just starting out or ready to scale, the agency you partner with will shape everything from your brand identity and website to your lead generation, advertising, and CRM strategy. Hillary walks you through what to look for in a true strategic partner—one that can take you from brand to launch with full transparency and industry expertise.

She breaks down red flags like long-term contracts that lock up your assets, unclear ad spend reporting, and disjointed account management. You'll learn what should be included in a brand package, what questions to ask during your discovery calls, and how to ensure you actually own what you’re paying for—from your website to your Google accounts and CRM data.

🎧 Listen now and subscribe so you never miss an episode.

Learn More & Connect:
Website: www.themedspasociety.com
Instagram: @medspasociety
Connect With Hillary: [email protected]

Free Tools & Resources to Grow Your Business:

• MedSpa & Wellness Practice Start-Up Guide

• The MedSpa Society’s Little Black Book of Vendors & Resources