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Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website, allowing each page to shine with its own relevance and value.

This episode promises to equip you with practical strategies to refine your SEO approach, ensuring that your site is effectively structured around content pillars. By creating tailored content for specific audiences—like home broadband for gamers and students—we can prevent overlap and enhance user engagement. Discover how to maintain the distinctiveness of each page, avoiding pitfalls in keyword usage and making your site a more organized and authoritative source. Tune in to learn how to navigate the complexities of Google’s algorithm and keep your content from cannibalizing itself.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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