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Avoiding Mistakes when Localizing Content for Loyalty Members
In Episode 26, Loyalty Summit Global Chair David Feldman chats with Matthijs Kooijman from Attached Language Intelligence about the importance of localization strategies for loyalty programs, and how the right way to speak to different customers in different countries is more than just translation.
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By Tommy Danielsen
5
22 ratings
In Episode 26, Loyalty Summit Global Chair David Feldman chats with Matthijs Kooijman from Attached Language Intelligence about the importance of localization strategies for loyalty programs, and how the right way to speak to different customers in different countries is more than just translation.
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