August 29, 2023

Avoiding Subscription Pitfalls | 5 Mistakes to Steer Clear Of

18 minutes

On this dose of Subscription Prescription, Matt shares 5 mistakes you need to avoid on your subscription program that he commonly sees people doing. For example, not enough ecommerce shop owners are using valuable consumer data to their advantage. To save you some time and a pounding headache, Matt divulges these top 5 mistakes so you can avoid making them ahead of the game. With the market being heavily saturated and it being difficult to stand out from the competition, avoiding these mistakes can help you rise to the top and stand out for your ideal consumers. Matt also talks about overcomplicating your system, why not listening to your customers is a fatal mistake, and how everyone should ask for help when they need it, and much more!

Not tracking data 0:40
Post purchase surveys 2:20
Not keeping it simple 8:25
Not listening to your customers 10:10
Not testing offers 12:25
Not getting help 15:45

“The whole point of this podcast, of my content, my newsletter, the consulting I do, and the community that we’re launching is to help brands figure out how to do better on their subscription programs because let’s be honest, this isn’t like a course you take at school…this is more about you’ve started a product company because you wanna make some changes and you’re trying to figure out subscriptions.” 16:11

For more on how to keep customers around longer, please visit https://upzelo.com

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