Aware with Seb

Megan Snedden is an epic storyteller and viral video creator who got her start working as a journalist for many mainstream media outlets including BBC, the International Business Times, and Buzzfeed among others. She literally had the DREAM job and lived the DREAM life traveling the world and getting paid to write about her experiences but somehow, she still found herself unfulfilled. This is when she founded The Kind Effect.

Show notes in order of appearance:

• Coworking crashing story by Sebastian
• Megan shares her Spain experience when Covid hit
• Megan shares how she became a successful travel journalist for major publications
• Megan shares travel stories and cultural experiences through her journey
• How her DREAM job was leaving her unfulfilled
• Battling depression and the death of her father
• Creating the Kind Effect
• A first date from a dating app that she filmed & got millions of views on Youtube
• People in corporate jobs can still give back and find a bigger purpose
• Struggling with Perfectionism
• Random acts of kindness
• The kindness challenge
• The science of well being
• 2 Traits for the new Conscious Leader

Connect with the Kind Effect

Kindness Challenge

Free Guide: Changemakers's Action Plan 

Kind Effect Youtube

Connect with Sebastian on Instagram

SebastianNaum.com

Certified B Corps are the way of the future. These are certified purpose-driven brands. Why the way of the future? Because they help change the world and they are actually SELLING MORE than regular companies. Avery Young is an expert consultant on the subject in Santa Barbara, CA.

Show notes in order of appearance:

• Surfing and new normal in Santa Barbara
• Innovation & Social Entrepreneurship as a university major in Westmont. What this new study entails
• Hitting the streets for market research in Austin, TX on companies wanting/not wanting to include social impact in their businesses.
• Finding a niche for certified B corp consulting
• What does it mean to help companies become B certified
• Social impact Vs Environmental impact
• Certified B corp process 101
• Understanding the process and things that qualifies companies for certified B
• Challenges/hiccups in obtaining a B corp certification
• How the certification helps business connect with consumers and company employees better
• Trendy icons on packaging like 1% for the planet, Vegan, Organic, Non-GMO, etc
• Follow up process
• Blueberry farm in South America
• Traits of the NEW conscious leader

Connect with Avery Young and Everrot Consulting.

Connect with Sebastian on Instagram

SebastianNaum.com

Meymunna runs a nonprofit that helps modern-day refugee families in the US. Lack of funding caused her to shift into a for-profit business and shares the journey and the fulfillment that comes with the struggle of opening a successful purpose-driven business in the midst of a pandemic. 

• Mina got warned about the pandemic 
• Being recognized by LA Magazine
• TIYYA- What It stands for and what it represents
• Providing assistance to refugees in Los Angeles. 
• Muna’s mom’s journey as a refugee, being showcased and experiencing PTSD
• What is a modern-day refugee and how it can happen from one day to the next. 
• Soccer without borders and other forms of assistance for refugees. 
• Starting a catering business with refugees showcasing their cultures and recipes. 
• How grants and funding worked for Muna’s non-profit and what happens when the government pulls those grants. 
• Starting a for-profit to find a non-profit
• One for one food model used to help refugee families
• Flavors From Afar in Los Angeles
• A story about a refugee who went from sleeping on a friend’s couch to starting a successful business.
• Motivation that keeps Muna going. 
• Being an “overnight success” and getting showcased on BBC and the Food Network. 
• Supporting a cause through your purchasing actions. 
• Muna talks about entrepreneurship mindset.

Connect with Meymunna on Instagram, Flavors From Afar and The Tiyya Foundation.

Connect with Sebastian on Instagram

SebastianNaum.com

Brent is a wellness tech entrepreneur who obsesses about identifying the true potential of content. We discussed early business micro failures as well as new technology that enables creators to build high impact, sustainable businesses while helping their communities form healthy habits in real-time. 

Show Notes in order of appearance: 

• Ability and flexibility of working remotely.
• “Oh shit” January and pivoting strategy of a startup to match demand
• The janitor effect. Being able to play all the roles in a startup
• Being comfortable in the silence for successful selling
• Building Brent Totti’s first business: Spiker Spice
• Building a business with family
• “Microfailures” in startups help build success
• The mission of scaling wellness content by helping creators reach more people
• Using SMS to help creators reach audiences at specific times with VOLV AI
• Long term impact of constant reminders for actionable items
• Importance of having a deeper purpose in business and life
• How to not deviate from the ultimate vision of your business
• Authenticity and purpose
• How an “outsider” is needed as a mentor to give you real outside perspective
• The role of AI in VOLV and technology in general for an automated virtual version of you as a content creator that provides value
• Empathy, learning and conscious leading

You can connect with Brent Totti on Instagram and visit Volv at volvapp.com

Connect with Sebastian on Instagram

SebastianNaum.com

Torri Shack has one of the gnarliest stories I’ve ever heard. She was raised a racist and developed early depression as a young lesbian and had multiple suicide attempts. She shares her epic journey into finding her way through life’s challenges into purpose-driven success.

Show Notes in order of appearance: 

• Torri shares a funny “Oh shit” moment with her girlfriend. 
• Growing up in a raging racist and homophobe household. 
• Being a lesbian and a homophobe at the same time. 
• The stigma around mental health conditions at home. 
• Torri talks about depression, suicidal thoughts and dealing drugs in Orange County, California. 
• Why drugs help you feel good when you’re depressed. 
• Torri tells us how she got her ass kicked in grade school for saying something racist to a black girl. 
• How Torri became an anti-racist. 
• Sebastian shares his past about racist jokes. 
• Torri talks about her father dropping racism. 
• Torri’s journey and process in changing her racist viewpoints. 
• Being Bipolar Type 2 and feeling the manic side of bipolar.
• Torri gets stopped at airport security over something unexpected. 
• The stigma around being or having a mental condition. 
• Creating something with purpose and personal passion. 
• Suicide discussion
• Funding a non-profit with for-profit
• Twella App- mindfulness and compulsive spending 
• Changing behavior through cognitive behavioral therapy
• Voting with our dollars 
• Conscious leaders need to focus on...

Connect with Torri Shack and Tangible Movement 

Connect with Sebastian on IG

www.SebastianNaum.com

CEO of Sun & Swell Foods, Kate Flynn, shares the importance and challenges of leading and building a business that is profitable but is not focused on profits. 

Show Notes in order of appearance:

• Kate talks about being a mom soon and “micro hell yea moments”
• Appreciating small achievements in the business journey
• A personal diet shift giving birth to a business
• Major brand differentiators: certified B corporation, vegan, compostable, local and other 
• Building a business that’s profitable but not focused on profits
• What is a Certified B Corporation
• Valuing vendor relationships over pricing
• Creating healthy habits in your business 
• 1% for the planet
• Pioneering compostable packing in the CPG industry
• Challenges of compostable packaging
• If you can’t grow and profit you can’t help the good causes
• Purchasing decisions for Gen Z and current consumers
• Doing something for consumers vs for yourself or your own employees
• Getting all stakeholders behind one mission
• Adapting to Covid 19 and pivoting CPG sales and distribution strategy
• Innovating during challenging times
• Building a strong brand connecting with consumers during difficult times
• Working with a spouse or family member. 
• Work relationship vs personal relationship
• Conscious leadership, profits and bigger purpose

Connect with Kate Flynn and Sun & Swell Foods. Sun & Swell on Instagram.

Connect with Sebastian on Instagram or visit SebastianNaum.com

Why do we have to choose between generating wealth and making a difference?   Conscious capitalism is the answer and the way of the future as purpose-driven profits are the ones making the biggest impact on community and worldwide problems.   Tune in to Conscious Profits Unfiltered with Sebastian as he interviews intentional conscious leaders, CEOs and entrepreneurs.   The show is “unfiltered” because cookie-cutter shows are boring and the best way to connect and truly learn is through real and raw stories that make us laugh, cringe and everything in between.   Get inspired to be successful and profitable while doing it in a way that helps build stronger communities and a better planet!