Aww Shift

In today’s episode, our guest is Frederick Bussey. He is a writer, speaker, coach, creative, and serial entrepreneur. He helps leaders and organizations unleash their hidden potential and connect more powerfully with their ideal clients. He helps his clients gain extreme clarity of purpose, execute with greater precision and consistently perform at the highest level. This person is passionate about helping business owners create more leverage, generate more impact, and ultimately realize a more fulfilling level of success. Today, he will share with us how he helped struggling entrepreneurs scale their businesses to live the life they dreamed about.

[4:47] Why should we listen to you?

I’m interested in people. I want to know what people are up to. What makes them tick, their story, and what their dreams are. And I believe that my role is to help people see what’s possible to tap into those dreams. I learned to be patient, be in the moment, and listen. It is sometimes what people need; to feel pain, and many don’t feel that way.

[06:39] When you work with people, do you find sometimes they get that soft on the inside going on?

Absolutely. As entrepreneurs, we talk a lot about imposter syndrome and that kind of thing. We always defer to the lowest level of our training, and our programming, and our mind. A lot of people managers are stuck in that space. It’s difficult to believe the best things about yourself when we typically focus on those lowest negative thoughts that drive us crazy. 

[08:07] What is your go-to starting point where they should make a move?

We always talked about getting out of your way. The reason we’re in our own way is that we believe that we are, in some ways, we overestimate the impact we’re supposed to have. And we underestimate the fact that we can have in the world. We had to dive in and figure out where that root is and then unhook it from your ship. You can seek and let go. You can move forward and create the momentum to accelerate

[10:32 ] How did you figure it out?

A couple of years ago, I realized that everything that I’ve been building towards even working in the music industry. I was helping to kind of tap into my gift. The discovery process allowed me to realize I could do it more powerfully in this way than all the other ways that I’ve been trying before, unveil for me why I wasn’t delighted. I made this choice actually to invest in a coach instead of paying the rent. I don’t believe that I have a solution. He sent me a message back that just changed everything from me. He said God doesn’t make people without answers.

[18:10] How does the book unpack and like roll through the flow of somebody finding that?

I talk about how it is that we don’t understand what a gift is. A skill is not a gift—it is something that you learn. When you go to school, it’s up to the learner to develop a skill; it is a way of doing something. And so if you have to learn it, or if you can acquire it, then it can’t be given to you. You can do something that only you can do; the only way you can do it is in you from birth. I talked about in the book how Dr. George land did a study where he was studying creativity and children. He realized using tests that 90% of these children are born on a genius level of creativity. A gift is our ability to create an impact in the world in a unique way. Most of us never discover that because we are taught to abandon what society or the world sees as valuable.

[24:26] The big thing about writing this book is that I felt more and more compelled to write it because these are things that people don’t hear. And I didn’t realize that people didn’t listen to it, even though I didn’t even know it myself. 

[26”52] The thing that this book uncovered, and the writing process of writing, was just that the end is already guaranteed.  Your purpose is in your gift, and it is made to create an impact. 

[29:06] Future Analogy

I would describe our gift as the type of container associated with the function we’re supposed to have in the world. If we think about all those experiences that go into our lives, right, we’re shaped to hold a particular type of container experiences. We’re also designed to pour those experiences out to share them with other people. And the way that that that comes out with a water hose, a water hose is a container in some ways it transports water from so everything that we have, everything was designed was a certain way.

[32:05]  What promise did God make to the world when He created you?

I’m going to show you I’m going to be able to tell you, you can discover what that means. I was here to translate the meaning to help people understand what it all means, but not all of it. But we can do whatever I can.

 

Learn more about Fredrick Bussey on:

Website: http://fredrickbussey.com/

Facebook: https://www.facebook.com/frederick.bussey.7

Instagram: https://www.instagram.com/fredrick.bussey/

Twitter: https://twitter.com/fredrickbussey

Amazon: https://www.amazon.com/Fredrick-Douglas-Bussey/

In today’s episode, our guest is Anthony O’Neil. He is the national bestselling author of The Graduate Survival Guide: 5 Mistakes You Can’t Afford to Make in College and travels the country spreading his encouraging message to help teens and young adults transition into the real world. He is also a financial expert and a host of a new podcast called The Table.

[8:32] Why should we listen to you?

I grew up with four parents. I have two biological parents and two step-parents who raised and loved me just as much as my biological parents. I come from a life perspective, not as an expert nor preacher when I talk to you. I’m going to come from a real relevant and relatable perspective. 

[11:08] Where did you get the skills you work with? 

It took me a long time to figure it out. It was when my truck started traveling around the world. Then I started teaching young people how to go to school without racking up student loan debt. And then my mentor Dave Ramsey recruited me.

[12:18] Do you find that sometimes it takes an extra level to be confident and teach someone?

I think it’s where I tend to attract and where I tend to go. This generation is looking for authentic, relatable, and relevant content. I just got to force myself into that world into their culture. And once they understand what I’m saying, then that’s it.

[13:21] What have been some of the most impactful groups or organizations that you’ve talked to?

I had the opportunity to speak for NFL and NBA teams and go in there to help out with their rookies every year. I sit down with these rookies and mentor them. When I sit down with him, I say things that he needs to do. 

[16:16]  How do I get people out into financial freedom to have freedom of life?

You got to have a why and if your why doesn’t make you cry, then the price of commitment, the cost to accomplish the goals and dreams that you want, will make you cry. It starts with the internal why. When your why makes you cry, then the price of commitment won’t make you cry, and you will push through anything and accomplish everything you desire.

[18:44] How does somebody get out of debt?

Stop borrowing money. If you want to get out of debt, stop racking up debt, bottom line. I had to be patient and not worry about trying to blend in with the world. Use the Debt Snowball method; when you’re paying off all your debt, on all your debt from smallest to largest, make all your minimum payments. But then when you’re getting your extra income, and if you do a budget, and you cut out some additional expenses, all that extra income, you’re going to put it on the very first one, why are you making your minimum payments on the others.

[20:46] When you get done with the first one, take all of that money and put it on the second one. It’s an efficient way to get out of debt. And when you do this debt snowball method, it’s all about momentum. It’s not about math. It’s not about getting creative knows about when you see yourself paying off the first one, get to the second one, get to the third one. You saw your future change, and you keep moving.

[21:47] What kind of indirect message passes the question of why they should go and start doing something? 

I’m always trying to go back to myself and teach from within myself. When you start avoiding debt, make sure you have an emergency fund. Once you have that emergency fund, take advantage of all the Roth plans out there. Be creative. Go out there and buy your plot of land and just let it sit there put it into the trust for your kids down the road.  

[25:27] What should be the amount of money for an emergency fund?

If you’re in a stable situation, three months of your average expenses. The bare minimum that I teach is three to six months of your expenses if you’re in a commission-based job. It all depends on your situation.

[29:09] What promise did God make to the world when He created you?

You can get an authentic, relevant, and relatable conversation. You’re not going to have an expert. You’re going to have a person who is a student first and foremost, who loves God and who’s going to be genuine, and who genuinely wants to see you win.

Learn more about Anthony O’neil on:

Website: https://anthonyoneil.com/

YouTube: https://www.youtube.com/c/anthonyoneal

Twitter: https://twitter.com/AnthonyONeal

In today’s episode, our guest is Sabri Suby, author of the Sell Like Crazy book. Founder & Head of Growth at King Kong. He is a serial entrepreneur and marketing specialist in the direct response space. Today, he is going to share how to be successful in business, and also be successful in areas of life. 

[6:57] Why should we listen to you?

I have started my business by pulling up my bootstraps and really hustling. Being out there in the trenches on the front lines, getting my teeth kicked in, day in, day out. And I've really just parlayed all of that work into the position where I currently am with my business right now. 

[7:55] What is it that you actually do?

I run a company called King Kong, Australia's number one fastest-growing digital marketing agency. We've got clients in 86 different countries, and we've generated over $1.33 billion in sales. And we're all about basically helping businesses solve the number one problem, how do I get more customers? We do that by helping them grow their traffic leads and sales.

 [8:50] How did you figure it out?

It all started when I got my first gig in sales. At 16 years old, I was selling ink cartridges over the telephone. It was my first kind of full-time job. We were all packed into this old shipping container that was converted into an office. It's just being on the front lines actually doing that customer conversion from a stranger into a client. I started other businesses. I ran a few of those into the ground and sold some of them. And that has all led me to the position that I am in right now in King Kong.

[12:17] What's the most difficult, frustrating part for you to just get people the key to their success?

We can make the marketing work, but you need to make the leads work. It's when you tell people what is required. It takes a different level of hunger to actually do what is required. It’s their willingness to do all the things that unsuccessful people simply aren't willing to do.

[13:53] I blame myself probably because my systems aren't good enough to educate them on the importance of these things. But we have set up those systems in our business, and we provide them with training and everything.  It’s giving them the scripts of what to say to these leads and telling them how many times to execute it or their sales team would need to follow up on those leads in order to really make things work.

[15:20] Do you think that some people aren't cut out to be in business?

It's a product of your environment. I don't think that entrepreneurs are born or anything. I think that human beings are typically made up of their environment. It’s the hunger to make something happen in your environment. And as a coach, we're not in that position to put people through those things, to make them have that hunger. 

[16:21] Why did you trust yourself to go over and be successful?

It is when I did the most random jobs in London and still, I ended up finding myself back in sales. I want to be in charge of my own destiny. And the way that I'm going to be able to achieve that is to be compensated by the value that I bring to an organization. If you're hungry and you're focused enough you can make everything happen. 

[19:40] What do you do when something hits your desk? What's your next step to navigating that situation that most people would never even think of?

By applying mental models to solve problems. I don't try to solve those problems from scratch every time I apply mental models, it's critical thinking. Also applying inversion thinking on the problems. Looking at every single problem that comes into your business with my own framework.

 

[22:52] How do you get to the point where you train people to pass the headaches that you wish you could jump in and do?

You have to understand that in order to scale an organization, you have to become a leader. And you have to look at ways that you can build systems and procedures that try to eliminate as many of that mistakes as physically as possible.  

[25:03] Is there a certain level that people should anticipate in order to expand or grow?

I look at it as constantly trying to make myself redundant in my business. I've got this exercise called the King’s audit. And that's basically where you audit your time, and you have a look at where it is going. And my goal as the business owner is constantly to make sure that I am working on the highest value of a task that you possibly can. You should be spending 80% of your time on revenue-generating activities and the growth of your business.

[27:31] Where do you get them to grasp that revenues are a major piece of the business?

In order to make an impact, and to provide transformation to people in this environment, cash is the oxygen that keeps the base alive. If you want to have more impact, you need to have more oxygen in your lungs to be able to create a vehicle that's going to help impact more people. Not only does that need to be a transfer of value, but there needs to be a transfer of currency in order to keep people accountable and get them to go out and execute what it is that you're asking them to execute.

[29:50] What promise did God make to the world when He created you?

The potential of what it is that I would be able to add to the world. I'm not in this for the money anymore, and I'm in it for the impact. That's the reason that I give away books, and I do all of these other things, to impact as many people as I possibly can. And I believe that business is a huge vehicle for making a change in the world in two different ways. One, if you're in a business, and you're able to generate resources in revenue, that gives you the tools that you need to have more impact and to help people and to give back to the community. It also allows you to show the people in your life the change that you can have. If you have a higher calling, and you can have even more potential, it allows you to impact a lot of people that you've never even met before.

Learn more about Sabri Suby on:

Website: https://selllikecrazybook.com/free

YouTube: https://www.youtube.com/channel/SabriSuby

Instagram: https://twitter.com/SabriSuby

In today’s episode, our guest is Ali Mirza. Founder and CEO of Rose Garden Consulting. This person is passionate about helping other businesses grow their leads.  He has been a CEO of an organization that increased revenue growth with transformative solutions based on behavioral economics. 

[2:42] Why should we listen to you? 

I do significantly better than anybody else in building out sales teams and sales strategies to help people grow and scale their teams. If you’ve got a sales team that you’re looking to grow systematically, I think you’d be doing yourself a massive disservice if you did not speak to me. 

[3:25] When was the pivotal moment of your life where you realize that this is it?  When I was about 19 years old, I started selling insurance. I did it for four years with fifty representatives. I thought I could do whatever I wanted, but I became a troubled person and ended up getting fired. And that’s where I started Rose Garden.  

 [07:28] Core Values 

I’m a very disciplined and principled individual. I will tell you 100% the truth. I also believe to each their own and every adult; I’m not going to play your money manager. My job is to go in there and serve my client and make sure that you buy what I need you to purchase and do the appropriate analysis required. I’m going to motivate you. And I’m going to get a decision from you because indecisiveness is a weakness. 

 [9:52] Can someone delineate whether or not they should be in the sales game? 

Absolutely. That depends on a whole host of different factors. We are Cobian Print Certified. Colby is an assessment that measures your brain’s cognitive side and then prints the effect of the sides of the enneagram to be your intrinsic motivators, If you’re not coachable, you’re not growth-minded, and you got no grit. You’re not going to be successful. 

[12:25] Simplify information and get to the bottom-line brass tacks. Your natural tendencies will allow you to build momentum quicker, more naturally, and the sale’s general function comes more naturally to you. 

[14:33] What are some of the biggest clients you’ve worked with that maybe you can share? 

We work exclusively with SMB. We want to work with founders and visionaries who are looking to take the next step. Our clients are Instapage, Linux Guide. We’ve got a whole host of clients that are all in that SMB space that are sub 100 million that we like working with. 

[16:43] Values 

Human beings were not meant to be happy. Human beings did not evolve because we sat around, trying to think how we can be happy? We evolved because we constantly create.  What we’re chasing is not happiness; we’re pursuing satisfaction. We get it through creation and accomplishment that creates this fictitious feeling that does not exist. We evolved because we wanted to develop and to be satisfied. And that is what makes true happiness. 

[22:53] What promise did God make to the world when He created you? 

Everyone on this planet has a purpose. I am on this earth to be the best salesperson. My gift to the world is to work with clients to achieve genuine change in their organizations.

 Key Quotes 

[17:23] “Gift of accountability is the greatest gift you can give somebody.” 

 

Learn more about Ali Mirza on:  

Website: https://rosegardenconsulting.com/ 

Facebook: https://www.facebook.com/RoseGardenConsulting 

Instagram: https://instagram.com/rosegarden_consulting 

 

In today's episode, our guest is Ruth Proctor, mother, a serial entrepreneur, and the best-selling author behind "I Survived; You Can Too." Placed in Foster care at the age of 6, Ruth forced to make mature life adjustments at a very early age.

[6:52] Why should we listen to you?

It would help if you listened to me because I have been an entrepreneur for 16 years. I'm the rose that grew from concrete, and I have a story to tell. From a small town in North Carolina, I was in foster care at the age of six. And from that burst, I'm resilient that continues to push; no matter what odds are stacked against me, I continue to move forward and go forward. So I think that alone should be a reason for someone to talk to me.

[7:44] How I survive

At the age of around five to six years old, my mom is diagnosed with mental illness. While the community was watching us, my mom began to outsmart the system and run. After countless of running, eventually, they do take me from her. My brother and I were placed into multiple foster care programs. I realized my life that I knew it was no more. I was molested in foster care. I was touched by my brother's father, who was supposed to protect me and watch over me. To know that you still could get out no matter what you go through, you can still be successful as an entrepreneur and person. It's been a roller coaster, but I'm grateful. I'm humbled. And I'm here now to help other people know that you can get out. No matter what adversity you face in life, and you know. I want people to know you can be anything you want to be when you're a person.  

[10:37] Journey to entrepreneurship

At 14, I began to work on my part-time job and really didn't have any weigh-in on me at the time. But now I realized that it is a lot to do with my decisions. I went to college initially thinking that I was going to be a lawyer. I got my bachelor's in political science thinking I was going to be a lawyer. And then when those gears switched, began to work in the mental health field. I went from being a P. P, to being the CEO of the company. And so I began to open up my own agency, and then from there, I just began to open up different agencies in different states. I love giving back and doing things to give back to my nonprofit as well. So it's been a journey. 

[13:36] The book

I started 10 years ago, I began to journal. Many people told me to write a book about my story, and I just kept hearing it. God kept tugging at me. And I was like, I'm going to write a book. And so eventually, those journals became part of the book. The support and the outpour from people that didn't know my story, didn't know the things that they thought they knew about me. It was just the support has been outstanding. And what they see, this person is an entrepreneur working and as a mom, but you don't know. The book will be released on 20 December 2020, when I finally decided to launch my book for my birthday.

[17:38] What was the hardest part for you to write?

Childhood was the hardest when you are writing and when you are typing, and you relive those emotions, you relive those feelings again. But when you're writing it, it's coming to life and then producing it and giving it to someone and knowing that they're going to see the same things, yet It's also painful at the same time. It was days I couldn't write. It was days I was like, I'm not typing today. Emotionally, I can't deal with it today.

[18:56] Have you finally forgiven these people? Do you still ever find the darkness or the anger floating around?

I have my moments. I'm a very forgiving person, but I don't forget. So I will love you. I tend to love people, but I don't have to have a relationship with them. I must put boundaries in place with people that I know love me. I had to learn what limits to put in place because before that, I'll meet with him, and then I will be disappointed, or I will meet with this person, and I'll be upset.  

[25:27] What will be the most powerful lesson that you feel people could learn from the book?

No matter how many doors are closing your face, you can still make it. You can still do it. If 1000 people tell you no if one person tells you yes is worth it. And no matter how many people tell you that you can't make it, and you can't do it, use that and expound on that and push forward no matter what is in front of you.

[26:25] What promise did God make to the world when He created you?

No matter what is in front of you that you can get to the other side, we all have a message; we all have something that we survived. I think that's why he created me. I believe my purpose is to show other people, no matter what you go through.

Key Quotes

[13:22 - 13:24] “Childhood trauma always goes into adulthood trauma.”

[19:15 - 19:17] “You can love people, but you can love them from afar.”

[22:14 - 22:17] “You can't expect someone to love you if you don't love yourself.”

Connect with A Ruth Proctor:

Instagram: https://www.instagram.com/a.ruthproctor/?hl=en

YouTube: https://www.youtube.com/channel/UC-s83EXLdpPHscjwSg781Jg

Website: https://www.aruthproctor.com/

 

 

In today's episode, our guest is Marshall Morris, an Army veteran, and a serial entrepreneur. He's involved in internet-based businesses that focus on high-quality products and services that give back to humanity in a measurable way. He has been able to fund over $350,000 to help veterans with PTSD donate 150,000 toys to animal shelters like the guy has done some incredible things.

 

[4:26] Why should I listen to you?

If we were to start a dialogue, my initial response would not be to tell you would be to listen. And then try to dig into what you know and what you learned and all that. I love learning from people. When you ask questions, you learn from people.

 

[7:29] Good and bad moments

I always love to challenge myself. I started a business at probably the worst time, and when looking back, I wouldn't trade for it again; I also don't want to do it again. It was painful, but I'm so thankful. We just wanted to rely on people. I think that God provided, and people were provided. When you drive up in a car that like, like a new car, but it's behind in payments, and no registration, you're making ten bucks an hour. That's all I could do. That was a humbling experience when you were going from making multiple six figures a year to like; I got a job making seven bucks an Hour building garages in the middle of nowhere. You tell me you don't plan, and you don't think, and so for me, it was just like, the right place, right time with the proper skill set.

 

[10:05] What does matter to you?

For us, it's like generosity is our ethos, me my wife, that's our ethos. We have generosity goals, at the business, how much money we're going to give this year, we have given goals personally, it lights us up. So we look at how we apply our skills in the world to do more of that. 

[10:51] My gift is just the canvas of business, and that allows me to get back financially. Whether people can get back time and mentorship, I try to do as much as possible. So I build businesses; it comes down to how we create something that we love to do.

 

[11:43] How do you guys land on dogs?

I grew up with dogs but didn't have a dog when you started the business—my partner and I well with people, you know, complementary skills. So, I met an individual name's Justin Palmer, who's just one of the most innovative marketing guys. Like I could check my email at that time, like, pretty much like that.

[12:25] He has a background in building companies with purpose. He started by watching social media and realized people love doc posts and cat posts, and they love sharing; it's a therapeutic thing. They're very passionate about that, and they started asking people for better products. We had to take $1 and turn it into something else. There's no extra money that came in; there was nothing. There was no spare cash that went into the company. The company now has a team of 60 people and plans to expand internationally and in the U.S. It will launch its first ad-supported product in the next few weeks, a line of pet products for dogs and cats, and pet-friendly products for people to bring to market. It's called PetPox.org.

 

[16:43] Why you chose that as an avenue?

So people matter or pets matter because people matter ultimately. It's just; it's just a level thing. For veterans, when I have joined the military for college because my dad was, you got to pay for it not doing that you do not do loans. What lit me up was when you talk to the wife of a soldier, who's helped, and whenever to talk to wives about the impact of their husband getting a service animal like that, it just was just the closest thing to a miracle I've ever seen. Our community is passionate about dogs. Therefore, we find a way to connect the community to those causes.

 

[19:10] Like that came from my background and the community's ability to say, we love, we're willing to help people. We love what dogs do for people's lives. And if you do, this is just powerful.

 

[22:26] Envision in your wildest dreams.

I like how we've harnessed this industry's power in this niche to create great products and do excellent, good in the world. I'd love to be in every you know, in China, we've been having conversations with that. It's shopping with purpose like they can buy it from us get a great product, and then the world is better because of that. And they don't have to trade off any value, you're not paying more, so it's so, and I think that's the business model is like, We're not trying to create a brand where it's too expensive, only Sony will buy it right or protect it.

 

[25:28] What promise did God make to the world when He created you?

I think it's just a model to provide a model for the generosity that most people can connect with. Like that's really where my being is like, and I don't give up. So that's my superpower.

 

Key Quotes

[4:46 - 4:47] I think you can learn from everybody. 

[19:34 - 19:42] We're a leader in taking charge and situations to initiate change.

 

Connect with Marshall Morris: 

Linkedin: https://www.linkedin.com/in/marshallsmorris 

Website: https://iheartdogs.com/

In today's episode, our guest is Darrell Patterson. He is the founder and C.E.O. of HEATXtreme and is an international fitness trainer and nutrition specialist who specializes in changing lives one pound at a time. Patterson is also the creator of Hardcore Extreme Active Training, known to many as H.E.A.T. This program is a uniquely orchestrated group of exercises designed to exert the body to its extreme capacity through a continuous nonstop movement 30 minutes class. His mission is to inspire and motivate individuals to live a healthier lifestyle. Today, he will talk with us about staying healthy, the importance of investing in ourselves, and taking care of our health for the long term.

 

[5:08] Why Should I listen to you?

I can change your life. I can have a conversation with you that may have you looking at life a little differently. One thing that I'm solely about is positive energy pouring into yourself, so you can be a better person. When you get to talk with people, everybody's busy, and they don't have enough time on your hands. I try to install in people about pouring into yourself because the return on your investment is irreplaceable. It's priceless.

 

Long Term Health

[6:49]

When it comes to taking care of your body and focusing on your life for the long term, there are just certain things you got to look at a little different.

 

[7:19] How did fitness become part of your lifestyle?

I was active throughout my childhood. I played all sports, but basketball was my primary focus. As I went through college, I had a chance to play overseas. It was a decision between going overseas and or start my career, and I chose to start my career because I figured I wouldn't go into the N.B.A. 

[8:30

At the end of the day, I just didn't want to get fat. I've always worked out and been conscious of my mind and my presence, but it was never to the point of what it is now. It was just working out and doing things. It was a hobby. I ended up losing both of my jobs after college and went full force into training, not knowing what it had to offer.

[9:30]

There's a passion that I had. It wasn't really a job. I like people, and I like to talk to people. I like to help people, and everything just kind of went hand in hand.

 

[9:54] Did you ever think of doing something else?

Everything that I've accomplished through these years, the growth that I've seen there, I'm in a way better place than I would have been and probably making way more money than I've ever thought I would have made if I was still working for somebody else. There's always some self-doubt in there, but sometimes you got to bring yourself back to reality and just remind yourself who you are.

 

[11:48] When did going online came into the picture?

The online was always there. COVID just happened to magnify everything I was doing. I've been doing online programs for seven years now. When COVID hit, everybody who did the program before started coming back, and everybody who did the program before started telling everybody, and it just took off. I was doing free classes and still do to this day just to get people involved because there's still a lot of states and cities that are locked down. I still try to give back in the best way I can by offering free information, free classes, and just tips from time to time across all my different platforms to help people just be a little bit more health-conscious.

 

[14:55] Leading by Example 

When people invest in themselves in my programs, they'll see the buy-in on my hand. I'm very active, and I'm on calls all the time. I'm answering D.M.S. all the time. I'm on every platform, so they never feel left alone, and I think that's the biggest thing.

[16:09]

All I need is 1% of your trust. I'll prove, and I'll show you the other 99% just by adding more value by being more consistent. The biggest thing for me is I don't know any other way but to lead by example.

[17:44] An Answer to Why

I always have an answer to my why until I no longer have an answer to my why. I'm going to keep getting up and keep pushing because that's the reason why I want to be healthier, stronger, to feel better, and to be here for my kids. Those are never going to change, and I'm going to continue to keep pushing.

 

[23:22] What promise did God make to the world when He created you?

There's a gift within him that I want you guys to fall in love with because it's going to benefit you guys. You'll feel the love and the passion that comes from the hands that are placed on this young man.

 

Key Quotes:

[13:44-13:49] "There's a bigger equation at hand instead of outside of just the stuff that you get."

[13:56-14:02] "If you just invest in yourself, the return on investment is priceless."

[19:12-19:19] "There's no greater feeling than being better than what you were before off of the work that you put in, and you have a respect for it."

 

Learn more about Darrell Patterson on:

Instagram: https://www.instagram.com/iamtherealdp/?hl=en

LinkedIn: https://www.linkedin.com/in/Darrelll-patterson-a4a9a842/

HeatXtreme: https://heatxtreme.com/

In today's episode, our guest is Sean Matson, Co-Founder & CEO of MATBOCK, a company run by retired Navy SEALS and whose staff are also former US Military Veterans.

[8:22] Why should we listen to you?

I enjoy authentic conversations with people and sharing what's passionate to me. For me, it's my work, my working out, and my family. I want my work to impact wherever we're doing with our work, I want to inspire other people to work out and be better. And then for my family, trying to push them and lead them as husband and father, to be the best versions of themselves. 

[11:18] What are some of the things that you could have done that much blown your life up?

I didn't have the best father, and my mom entirely raised me. And so before I had that was kind of always in the back of my head, I must be a dad. I had to realize that that train has to keep moving. If that train stops, because I get off, we got more significant problems. It was also the same thing that was reassuring to know now that I'm not there anymore, they could continue to do what they need to do, and they don't need me. I wanted to be the guy leading. I liked when I was in the I'm an officer. So I was naturally in a leadership position. I loved being with my guys and doing everything with guys into and pouring my heart and making sure that I've going to bring these guys home.

[14:55] Sean’s company and what he does

Matbock’s name comes with my business partner and my last name. My last name is Matson, and his last name is Steinbach, and we both went through SEAL training. We created this product initially, thought we were going to sell it to a company and license it, and figured give it to someone else, let them do it, we'd make all the money off of the royalties. We know that we're always getting high-quality products because they are on the front line like we can tap into them. There's never a shortage of ideas. There's always a shortage, but it's a good one. The company also gives close to 10 times the typical 510 percent royalty on an idea from a veteran or police officer.

 

[16:53] When we built the company of MatBock, the idea was to hire a guy similar to me to come in and be an r&d guy and pay him 100, 150, $200,000 a year to do that position. But after six months, 12 months, it is no longer relevant. Because again, that train is kept ongoing, it's moving, and he does have experience. But he's not going to know the latest trend. Tapping into resources has been our kind of bread and butter to that and how we've created that.

[18:02] Vision or passionate idea to be like an entrepreneur

In 2006, Zach and I flew from San Diego to Alaska to do our advanced cold-weather training. It's an eight-hour flight on the back of C 130 military aircraft. And it took 30 of our hours to build and load all our cargo onto the pallet. And we're sitting there just like there's got to be a better way. So we redesign this entire cargo net system. We got a patent for it. We've only sold like one of them now and then, like, ten plus years. It's been ours. It was our worst product ever. But what it ultimately did for us was we stayed laser focus on that one product to get it to market. And now we can get what that took us years to get that to call in a few months to get a product to market, a process in place.

 [26:25] The rise of Superman

It's all about flow state how you get your body into the flow. The cool thing is they use a lot of examples of like extreme sports athletes and talk about how they get to that flow state.

[27:35] What promise did God make to the world when He created you?

That no matter what, I'm true to me, and that I will always be transparent and lead whoever's with me, in the place that not only we should be going, but I'm going to be going.

Key Quotes

[23:10 - 23:14] number one reason companies go out of business is they choke on their own success.

 

Connect with Sean Matson:

Linkedin: https://www.linkedin.com/in/sean-matson

Website: https://www.matbock.com/

 

In today's episode, our guest is Jason Zilberbrand, consultant, teacher, conference speaker, and author. He is an aircraft valuation expert and the President of VREF Aircraft Value Reference & Appraisal Services. Jason knows the international aviation marketplace. He is considered an expert in aircraft valuations and aircraft transactions, and his background is diverse with knowledge in technology and aviation.

[5:57] Jason’s Background

I had a very fortunate experience of being born into an aviation company. My dad started an insurance business when I was in high school. And I was at that just-right age to be able to absorb it like a sponge. I was 15 when he started the business. And by the time I was 21, I was working for him full time. So it was a really strange situation. I got to see somebody who is an entrepreneur, his whole life starts something from scratch that he knew nothing about and actually makes it work. 

[8:23] Entering Entrepreneurship

I was fascinated by how people have made their money. I was promoting concerts. That was what I was doing punk rock shows and whatever we could do. I go to my dad and my dad's business partner, I need to borrow some money, and I'm going to do this big concert, and they thought I was absolutely out of my mind, but they never said no, they just kept giving me enough rope to hang myself. But no, I didn't want to be in the business at all but they wanted me to figure it out. Like if I was going to be an entrepreneur, and this was my career path, they're going to support me.

[11:20]

Back in the 80s and 90s, there weren't many popular aircraft; flying corporate aircraft and entertainers primarily used them. It was a really neat time to be in aviation and corporate aviation because we still had flight departments, we still have flight departments. Today, things have gotten a little crazy. But back in the 70s and 70s was a little different because there were all sorts of options for flying privately. The planes are used by every publicly traded company, right to move middle management to move the chairman.

[14:55] Closing Big deal

One thing that all of us have in common is structure or schedule. It's so easy to say that, but it's not easy to do it. You've got to have a structured life to succeed in the business side of the business. It's no different from running a marathon, doing a triathlon, being a professional athlete, or being a collegiate athlete.

[19:00] Learnings from Darkest Moment

My most depressing moments in life were also my weakest in terms of my physical fitness. I think one thing that I've learned over the years is that you've got to pay attention to your body. You got to stay healthy. And the stress of having all that financial responsibility will eat you alive and that was eye-opening. Always remember you can be saved. Being a salesman is not the way to be successful, like finding a solution. You want to find something you can do as a service. You want to solve people's problems.

[24:07] Discipline and Skills

I discovered that I had a skill set that was coveted and needed and that in a space that nobody was paying any attention to was Buying and selling aircraft. Therefore, I know what they're worth. I started reaching out to the people that were competitors of mine in the brokerage world and said, Hey, I'm not buying and selling airplanes anymore. I'm just appraising. And suddenly, business started to come. You have got to stick to what you know, and there are many opportunities out there. 

[27:20]

I realized that there was money to be made as an expert witness. Suppose there are kids out there interested in a fantastic industry with so much to offer, I mean, corporate pilot, air airlines, and transport piston aircraft, helicopters. In that case, it's the backbone of our economy.

Key Quotes

[14:54 – 15:04] “I think the first time you close a big deal or you have like that first taste of success, it's a double-edged soared because what I learned in sales is you're only as good as your last close.”

[18:50 - 19:01] “There's immediate gratification, you finish that workout and you've accomplished something and that's why I think more people that look for success need to start inside.”

 

Connect with Jason Zilberbrand:

LinkedIn: https://www.linkedin.com/in/jason-zilberbrand-asa-caa-isa-am-aoa-am-mraes-620b124

VREF LinkedIn: https://www.linkedin.com/company/vref/

Twitter: https://twitter.com/vref17

Facebook:  https://www.facebook.com/vrefvalue/

 

In today’s episode, our guest is Brian Johnson, author and an Emmy Award-winning producer in Los Angeles who works with the biggest names like James Corden’s carpool karaoke, Tavis Smiley, Arsenio Hall, Bill Nye the Science Guy. He’s with the industry for a long time as a producer and author of Live Your Dreams Out Loud. Today, he is going to share how he wants to help out other people reach their dreams.

[8:45] Why should we listen to you?

There's something energetically about who I am. If you're sitting down next to me and want to talk to me, you're going to get a true assessment of life and value. I want to help anyone by extending my efforts as much as I can.

[10:50] How did you get to the point where you want to help other people blossom?

It was during my childhood when my grandparents are always helping the community even though we didn’t have a lot financially. As a young little kid growing up in Skipper Ville Alabama, that just really grew on me. It became natural for me to help other people just like my grandparents did.

[12:13] Core Values

My success came when I made the decision to sacrifice. So now people see all of the accolades and the things that I do, but it was in the sacrifice that really got me to this point. It took me a long time to accomplish where I am now. 

[13:26] Accomplishments

It’s when I moved to Los Angeles where I was mentored by someone who was already doing what I wanted to do. And from there, began my journey. I've been part of some great franchises and got a chance to produce television shows and work with some of the world's biggest name in the industry

[15:07] What's that whole experience like?

I think it's because my genuine intent is to just add value. As long as I'm genuine and pure, the way that I operate, I can't control the outcome. I seek out counsel and just learning behind the scenes from so many different people. I have trouble getting started because I don’t have these millions of dollars budget and I have to start from where I am right now. I'm just focused on myself and I'm not in competition with anybody.

 [16:38] How did you find your way of helping people? Is there a process to it?

I learned a long time ago that I was able to turn my mess into my message. If you're trying to help people, start with your story. We've all grown through things in life. I wrote a book where there’s everything that I've done and how I was able to overcome that. I just doubled down on finding and helping people who have been in very similar situations now and evolved from that. I intentionally open a coaching business with nothing to show people that you don't have to have everything together to help people to do what you need to do to get started.

[19:01] Is there some kind of carryover congruence to your ability to help because of sports?

Sports is the foundational makeup of who I am as a person. The experiences that have shaped me that I can't even write down. There's something about athletics that teaches you discipline, the importance of hard work, the importance of teamwork and chemistry and just going above and beyond.

[21:54] How do you do speeches as a coach? Where do you link that hooper instinct in what you do?

The art of conversation and being able to communicate with somebody. I think there's just a certain skill that I feel that I can coach people better and coach myself. But I can sit down with anybody and just have a great conversation and take you from blank page to finish product or something, just that process in between. Establishing those boundaries as a coach and ensuring that you're not getting too involved from a personal standpoint, and strategizing and helping people out, and allowing them to reach their goal.

[24:23] What's the best flow for you?

Hiring a team to help systematize and be more organized is one of the best decisions that I've had to do. I think sometimes as entrepreneurs depending on where you are in the process, just the mindset shift. It's about leveling up and invested in yourself. 

[25:42] What's the coaching program about? Who's the perfect client for it?

I created the 90-day bestseller accelerator program with a one-on-one session. It’s about teaching people not only how to write a book, but how to truly build a business from that. And how you leverage that and make money and leverage the publicity in the world that I've been a part of. 

Learn more about Brian Johnson on:

Website: http://liveyourdreamsoutloud.com