Grassroots Marketing discusses Ayr Wellness Cultivating in a Challenging Cannabis Market with their SVP of Cultivation, Mark Bruno.

A legacy grower with decades-long roots in the most competitive cannabis market in the country (California), Mark Bruno has successfully scaled Ayr’s cultivation operations across eight states and 18 cultivation and production sites to a 1.2M sq. ft. canopy. He’s known for being able to make nearly any growing situation work regardless of the facility layout. While Ayr integrates technology and analytics, he is a firm believer that less is more and believes every good grower should be able to find workarounds for nearly any situation.

A husband, father and son of a legacy grower, he has witnessed the ups and downs of pre- and post-state legalization in the U.S. and the rocky California market up close. Over the years, he has watched friends and family members be imprisoned under prohibition and continues to serve as a vocal advocate for the overturning of outdated laws.

Now at the helm of a major U.S. cannabis operator, Mark’s philosophy is positioning Ayr Wellness as a premier cannabis cultivator in the U.S.

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