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What happens when we become intentional about the stories we put out into the world? In this powerful episode of B the Way Forward, host Brenda Darden Wilkerson sits down with Madeline Di Nonno, President and CEO of the Geena Davis Institute on Gender in Media.
Together, they explore the intersection of media, technology, business, and cultural change. From her early career across ABC, Universal Studios, and Nielsen to leading data-driven advocacy in Hollywood, Madeline shares how media does more than entertain—it shapes who gets to lead, who gets to be a hero, and who gets to see themselves in the future.
Whether discussing the "Scully Effect" in STEM, the business case for inclusion, mitigating bias in AI, or embracing "constructive friction" in leadership, this conversation is a masterclass in turning professional experience into systemic advocacy.
We Learned About
Connect With Madeline on LinkedIn and at the Geena Davis Institute
Chapters:
00:00 - Introduction: Stories as Maps for the Future
02:27 - Welcome Madeline Di Nonno
03:40 - The Formative Power of Connection & Community
05:30 - Real-World Impact: Opening Fan Mail at ABC
08:09 - Why Audiences Connect: Seeing Yourself on Screen
09:56 - The Scully Effect & Inspiring Women in STEM
11:45 - The Global Reach of Hollywood & Cultural Imprints
15:29 - Noticing What's Missing: Female Agency in Media
17:33 - Beyond the Numbers: How Representation Shows Up
22:05 - Financial Risk Aversion in Modern Hollywood
24:24 - Creative Responsibility: Impact vs. Intent
27:04 - Unconscious Bias in Scriptwriting & Casting
32:50 - The Business Case: Inclusion Equals Income
35:34 - Quantifying and Mitigating Bias in Generative AI
38:34 - From Business Success to Systemic Advocacy
42:29 - Winning the Governors Award Emmy & Geena Davis Institute Milestones
45:06 - The Rise of the Creator Economy & Removing Gatekeepers
51:16 - Using Data to Speak the Language of Industry Leaders
53:27 - Envisioning a Future Where Representation is the Norm
55:44 - Key Advice for Storytellers, Executives, and Parents
58:07 - Constructive Friction: What "Being the Way Forward" Means
#BTheWayForward #MadelineDiNonno #BrendaDardenWilkerson #GeenaDavisInstitute #GenderInMedia #WomenInTech #WomenInSTEM #RepresentationMatters #InclusionEqualsIncome #WomenInLeadership #CreatorEconomy #MediaImpact
What if the biggest thing standing between you and your future isn’t your ability, but whether you believe you belong there?
In this episode, host Brenda Darden Wilkerson and Sue talk about how a shy young researcher who dreaded networking found her people at a Women in Science conference in Brussels, then came home and founded BCS Women. Sue shares how she learned that more than 80% of the roughly 10,000 people at Bletchley Park were women, and how a three-year campaign helped keep it open. The campaign ran on a petition, a letter to The Times, a BBC interview, and one tweet from Stephen Fry that sent her blog from 50 hits a day to 8,000.
The conversation then turns to AI. Sue describes a study her team ran on early large language models: they asked the models to finish “men can” and “women can” 10,000 times each, and the results were very different. She and Brenda talk about who decides what counts as “normal” in training data, why Sue shows her first-year Durham students Coded Bias, and why she believes technology owes society nothing while the people building it owe everyone a great deal.
If you’ve ever been the only one in the room, wondered whether your background disqualified you, or wanted to fix something everyone else had accepted, Sue’s story is a reminder that you can start where you are.
We Talked About
Connect with Sue on LinkedIn
Chapters:
00:00 Cold Open
00:51 A Word from AnitaB.org
01:31 Meet Professor Sue Black, OBE
03:03 Leaving Home at 16
07:59 Starting Over as a Single Mom
09:52 Going Back to School for Computing
12:15 Facing the Fear of Networking
13:02 Founding BCS Women
15:45 Driven by Unfairness
20:07 The Hidden Women of Bletchley Park
22:22 The Campaign to Save Bletchley Park
24:46 One Tweet from Stephen Fry
29:45 What Community Gives You
31:15 Building Confidence with TechMums
35:50 What Real Access to Technology Looks Like
39:42 Testing AI for Gender Bias
43:45 Teaching Bias to First-Year Students
45:50 What Does Technology Owe Society?
48:40 What Excites Sue About AI
50:25 What Worries Sue About AI
52:55 What “B the Way Forward” Means to Sue
#BTheWayForward #SueBlack #WomenInTech #BletchleyPark #AIBias #TechMums #ResponsibleAI #DiversityInTech #AnitaB #WomenInSTEM
What happens when we stop asking what AI can do and start asking what it should do? Shama Pagarkar has spent more than two decades at the crossroads of technology, product, and people, culminating in leading AI transformation work at PayPal.
In this episode of B the Way Forward, Brenda sits down with Shama to talk about building products people actually need, why "AI isn't a strategy," and how PayPal's Maya initiative turned a weeks-long merchant integration into a few hours. Shama also makes the case that as answers get cheaper, human judgment becomes the whole job, and shares what she told her team when she asked them to trade old-school PRDs for hands-on prototypes.
If you're leading through change, building your career in tech, or wondering which human skills will matter most in the age of AI, this conversation is for you.
We Talked About
Connect with Shama on LinkedIn
Chapters:
00:00 Introduction
01:55 Meet Shama Pagarkar of PayPal
02:55 Early Career Lessons: Be Brave and Try Hard Things
05:10 Entrepreneur vs. Product Leader
06:15 Focus on the Problem, Not Your Solution
09:05 What Makes an Idea Worth Pursuing
10:10 Strategy vs. Iteration
11:05 What Failure Teaches You
12:30 What Makes Generative AI Different
14:50 What Companies Get Wrong About AI
18:00 PayPal's Maya: Making the Complex Simple
19:40 Good Friction vs. Bad Friction
21:00 How AI Changes the Human at Work
23:30 Taste, Judgment, and Creativity
25:30 What We Should Be Teaching Young People
26:55 Skills That Will Seem Outdated in 10 Years
28:25 Leading Through Uncertainty
31:10 An Uncomfortable Truth for Young Professionals
32:15 What Future Are We Building?
34:40 What "B the Way Forward" Means to Shama
36:20 Closing Thoughts
#BTheWayForward #AnitaB #WomenInTech #AILeadership #ProductManagement #GenerativeAI #FutureOfWork #TechLeadership #PayPal #Innovation
What happens when your imagination shows up decades before the technology does?
Adam Cheyer built his first version of Siri in 1993, before the web existed. He went on to co-found Siri and Viv Labs and was the first developer at Change.org. Now he’s saying something many people in tech won’t: 2025 was the year programming died.
Brenda talks with Adam about why boredom made him creative as a kid, and how cardboard became software. They also get into Doug Engelbart’s idea that people and tools have to change together. Adam explains why he thinks we’re in a “golden moment” with AI, and why the thing that scares him most isn’t machines taking over but people losing their sense of purpose.
If you’re excited about AI but uneasy about where it’s going, this one’s for you.
We Talked About:
Connect with Adam on LinkedIn
Chapters:
00:00 Cold open
01:05 Meet Adam Cheyer
03:00 Magic as storytelling
04:20 Boredom, cardboard and creativity
07:55 Active vs. passive time
10:20 Software as the new cardboard
12:15 "2025 was the year programming died"
15:20 Studying the human mind at Brandeis
21:30 Why AI favors generalists
26:20 Doug Engelbart and human-tool co-evolution
32:00 When imagination arrives before technology
34:30 The first Siri, built in 1993
37:55 AI in the 1980s: expert systems in France
41:30 Augmented intelligence and collective intelligence
48:20 What technologists miss about human behavior
54:45 A golden moment for AI
56:30 The real risk: losing human purpose
58:00 Why the slowdown has to be global
1:02:00 Reasons for optimism 10 years out
1:04:50 Closing thoughts
#BTheWayForward #AdamCheyer #Siri #ArtificialIntelligence #FutureOfWork #CollectiveIntelligence #WomenInTech #AnitaB
What if the most important question in AI is not how intelligent we can make machines, but what we want that intelligence to do for us?
In this episode of B The Way Forward, Brenda Darden Wilkerson sits down with Francesca Rossi, IBM Fellow and IBM's Global Leader for Responsible AI and AI Governance at the T.J. Watson Research Center, for a conversation about AI ethics, AI governance, and the human decisions behind every system we build.
Francesca spent more than 20 years as a computer science professor advancing AI capability, before a year at Harvard's Radcliffe Institute changed the questions she was asking. She explains why AI ethics is really human ethics, why governance works like brakes and seat belts rather than a speed limit on innovation, and why the language fluency of large language models should never be confused with reasoning. She and Brenda dig into whose values get embedded in a model and who gets to fine tune them, what happens to democracy and the legal system when people can no longer tell what is true, and why the greatest threat to human agency may be the steady accumulation of small decisions we hand over without noticing.
This is a conversation that sits right at the center of this season's theme of presence, passion, and purpose, because the future of artificial intelligence is not something arriving on its own. It is something we are building, one choice at a time.
Connect with Francesca on LinkedIn
We Learned About:
Chapters:
00:00 Just because we can build it, should we?
02:09 The bigger question behind 20 years of AI research
05:28 Leaving a tenured professorship for IBM
06:28 AI ethics is human ethics
10:45 Governance is the brakes, not the speed limit
12:19 What do we actually mean by intelligence?
15:13 Fluency is not reasoning
17:30 Why we anthropomorphize machines
21:36 What technologists miss about consequences
24:09 Business, government, research, and community in one room
29:15 Whose values get built into the model
32:44 The maieutic machine: AI that asks us questions
35:26 Serving humanity means expanding human agency
40:59 What gives Francesca hope
43:01 Deepfakes, jobs, and the risk of AI rejection
46:10 What AI is doing to how we learn
48:23 What working on AI taught her about humanity
#BTheWayForward #AnitaB #FrancescaRossi #AIEthics #ResponsibleAI #AIGovernance #IBM #ArtificialIntelligence #HumanAgency #TrustworthyAI #GenerativeAI #AgenticAI #TechLeadership #WomenInTech #WomenInAI #FutureOfWork #AIandSociety #EthicalTech
In this episode, Brenda is joined by Prasanna Gopalakrishnan, former Global Chief Product & AI Officer at ADP and a veteran executive with over 25 years of experience leading digital transformation across tech, banking, and media.
While much of today's conversation around Artificial Intelligence focuses on what machines will replace, Prasanna shifts the narrative toward a far more empowering question: What can AI make possible for human beings?
Prasanna also shares where her optimism lands ten years out, from democratized superintelligence to breakthroughs in mental health and drug discovery, and what still keeps her up at night. If you're a leader, product builder, or HR decision maker trying to bring people along through AI change instead of running them over with it, this episode is for you.
Connect with Prasanna on LinkedIn
We Learned About
Chapters:
00:00 Welcome back to Be the Way Forward
01:51 Meet Prasanna Gopalakrishnan
02:06 When technology actually works for people
05:08 Three questions to ask before you build anything
07:00 Just because AI can, should it?
08:49 What stays true about people across every industry
12:11 Better at transformation, or just moving faster?
15:03 Customers want a kill switch, and that's okay
16:23 What she listens for when she walks into a company
19:34 How do you measure people when AI does the work?
21:28 The wrong question: what will AI replace?
26:18 Superintelligence in everyone's hands
28:30 The divide forming inside organizations
31:34 Sprint thinking in the middle of a marathon
35:36 The what, the how, and what actually gets rewarded
37:19 Work, roles, and tasks are not the same thing
44:43 Giving people room to figure it out
46:42 The moment leadership became a philosophy
50:19 The moral compass she never gave up
53:01 Straight talk and why women hear it differently
55:41 Ten years from now
58:42 What keeps her up at night
1:00:38 What being the way forward means
#BTheWayForward #AnitaB #WomenInTech #AIEthics #FutureOfWork #Leadership #ArtificialIntelligence #ProductManagement #DigitalTransformation #InclusiveLeadership
Machines can now write, create, diagnose disease, generate art, and carry on a conversation. Which raises a question bigger than technology itself: if machines can increasingly do what humans do, what makes us uniquely human?
In this episode of B The Way Forward, host Brenda Darden Wilkerson sits down with Dr. Vivienne Ming, a theoretical neuroscientist, serial entrepreneur, and one of the world's leading thinkers on artificial intelligence and human potential. She has built AI that improves healthcare, reduces bias in hiring, predicts mental health crises, and reunites orphaned refugees with their families. But the through line of her career isn't machines. It's people.
Brenda pushes on the hardest part: how any of this reaches policy, education, and the systems that keep flattening people into something simpler than they are. Dr. Ming's answer is characteristically unsentimental and characteristically hopeful: tension is the reality of a healthy world, all real problems are messy human problems, and the one thing you actually control is you.
Because meaningful innovation begins with internal alignment. Before we reshape industries or build remarkable technology, we decide what kind of people we want to become.
Connect with Vivienne on LinkedIn
We Learned About
1. Algorithmic bias is a mirror, and that's what makes it useful.
2. Credentials predict far less than we think
3. There is no such thing as a problem-solving skill.
4. The cyborg finding: our advantage is exploring the unknown.
5. Depth is engineerable, and so is a better AI.
Chapters:
00:00 Welcome Back: What Makes Us Uniquely Human?
01:47 Meet Dr. Vivienne Ming
03:02 Sci-Fi Nerd to Neuroscientist: Where the Philosophy Began
05:18 Real Smiles, Fake Smiles, and the Tip of the Tongue
07:43 Why Algorithmic Bias Tells Us About Ourselves
08:21 Facial Analysis for Hiring: Absolutely Not
08:52 Intelligence Isn't Fixed
09:35 Two Scientists, an EdTech Company, and 2008 Venture Capital
10:33 Ending High-Stakes Testing with AI
12:59 Foundational Skills, Not "Soft" Skills
14:58 People Can Change — And It's Measurable
17:23 Zero-Sum, Positive-Sum, and Peer Role Models
18:08 When Systems Treat the Most Complex Thing as Fixed
19:42 It's an Ecosystem Problem
20:11 Productization, Not Science, Is the Problem
22:38 Why Politicians Are So Vile Online
23:07 The Human Trust and the French Pluralism Project
24:05 You Aren't Your Shallowest Self
25:31 Allostasis: Beware Anyone Selling a Simple Rule
26:31 Finding the Happy Tension
28:58 There Is No Such Thing as a Problem-Solving Skill
30:33 Everyone's a Mashup — And Everyone's Bad at Something
32:34 When Scale Becomes a Flattening Word
33:41 Flattening Produces Divergence, Not Sameness
34:41 Three Levers: Technology, People, and Policy
37:03 From Thirty Parameters to Eight Billion
37:32 When the Worst AI Beats the Best Human
38:28 The World's Slowest Copy-Paste Function
39:26 Meet the Cyborgs
41:24 Our Advantage Is Exploring the Unknown
42:23 Why Don't We Take Courses on Curiosity?
43:21 Socrates: The AI That Refuses to Answer
43:52 Hybrid Intelligence — and Why the Students Hated It
44:12 Getting This Into Education Policy
46:22 Thirty Years of AI and a Thirteenth Company
46:46 Refugee Reunification, Autism, and Repurposed Tech
49:30 Building AI That Leaves You Better
50:56 Don't Wait Until You Have Wrinkles
51:27 The World Gets Better When Old Men Plant Trees
53:52 Diverse Teams, Flat Hierarchies, and Reading People You Disagree With
56:49 Tension Is at the Heart of Everything
57:46 The One Thing You Control Is You
58:48 Character and the Building of a Citizenry
01:00:12 Kuala Lumpur: The Question She Read Completely Wrong
01:02:40 What She Hopes She's Remembered For
01:02:50 Closing Reflections
#BTheWayForward #AnitaB #VivienneMing #RobotProof #HumanPotential #AIandEducation #ResponsibleAI #FutureOfWork
We ask AI questions. We trust its recommendations. We increasingly let it shape decisions about our work, our health, our money, and our futures. But there's a question we don't ask nearly often enough: who taught AI what it knows and who was missing from the room while it learned?
In this episode of B The Way Forward, host Brenda Darden Wilkerson sits down with Shubhi Rao, founder and CEO of Uplevyl, and a leader who spent decades at the highest levels of global business (Ford, PwC, Tesco, and Alphabet) where she became the first woman and first person of color to serve as treasurer. From that vantage point, she saw a problem that never appeared on anyone's balance sheet: It wasn't only that women were underrepresented in the rooms where technology gets built. It was that the data powering artificial intelligence didn't really understand women's lives at all.
If you build with AI, fund it, govern it, or simply rely on it, this conversation will change what you ask of it. Because behind every algorithm is a series of human choices, and the most important question isn't what AI can do. It's “Who is AI being built to serve?”
Connect with Shubhi on LinkedIn
We Learned About:
1. Data is only half the equation; the algorithm is the other half.
2. Foundational models are remarkable, and they're the wrong tool for specialized guidance.
3. The internet is a skewed teacher, so Uplevyl built its own corpus.
4. A woman is not a homogeneous group and that's precisely the design problem
5. This isn't about replacing human advocates, entrepreneurship is a three-person job.
Chapters:
00:00 Welcome Back: Who Taught AI What It Knows?
00:57 Meet Shubhi Rao: Ford, PwC, Tesco, and Alphabet
02:27 The Problem That Wasn't on Anyone's Balance Sheet
03:18 The Google Project Where the Data Wouldn't Come Clean
04:57 Why Who Builds AI Matters
05:28 Two Halves of the Equation: Data and the Algorithm
06:43 Why Workforce Representation Alone Isn't Enough
07:23 Foundational Models vs. Specialized Domain Models
09:28 The Missing Middle Layer
10:49 The Internet as AI's Largest Teacher
11:19 A Very Western Internet — and How to Rebuild It Cleanly
13:37 The Smithsonian, Women Artists, and Voices with No Webpage
14:20 From Blame to Responsibility: The Consequence of Defaults
15:16 What We Missed When ChatGPT Launched
16:18 Now Everyone Can Be a Builder
17:39 Grace Hopper and "We've Always Done It That Way"
18:08 Seeing the Problem — and Leaving Corporate to Solve It
19:01 A Problem Solver First, an Entrepreneur Second
21:01 What Uplevyl Actually Solves
22:26 Workplace Rights Across 23,000+ Jurisdictions
23:25 A Woman Is Not a Homogeneous Group
24:50 Widowhood, Advisors, and the Great Wealth Transfer
25:50 Trauma-Informed vs. Grief-Informed Algorithms
27:26 Why General Models Hallucinate on Lived Experience
28:40 Founding Uplevyl Before ChatGPT
29:28 Pattern Recognition as a Superpower
31:42 Why Build a First-Party Knowledge Base from Scratch
32:28 Uplevyl Studios and Hundreds of Women Experts
35:11 Craft and Care: Protecting the Algorithm
37:03 When People Questioned the Vision
41:11 Building Every Line — and Choosing Europe for Privacy
42:43 Entrepreneurship Is a Three-Person Job
45:07 Taking Your Fingers Out of the Cookie Jars
46:09 AI for Empowerment, Not Replacement
46:36 Financial Flows, Human Capital, and Unsolved Human Problems
49:21 Technology Should Reflect Our Priorities
50:21 What She Hopes We See in the Mirror in Five Years
51:48 Leadership in the Unknown Unknowns
54:17 Presence, Passion, and Purpose
55:04 The 10,000 Days Question
56:22 Closing Reflections
#BTheWayForward #AnitaB #ShubhiRao #Uplevyl #WomenInAI #AIBias #WomenInTech #ResponsibleAI
For years, we were told that algorithms were neutral. Just math. Just code. Dr. Safiya Umoja Noble asked a different question, and it changed the way the world thinks about technology.
In this episode of B The Way Forward, host Brenda Darden Wilkerson sits down with the scholar, author, and educator whose groundbreaking book Algorithms of Oppression helped spark a global conversation about algorithmic bias years before most of us had the language for it. Dr. Noble takes us back to the beginning: a working-poor childhood full of questions about how the world really works, fifteen years inside corporate telecom, a front-row seat to the dot-com boom and bust, and a PhD earned at forty-one; proof that the timeline you were handed is not the only timeline available to you.
She also gets honest about the cost. About Black women stepping back from leadership because they turn around and find no one behind them. About the online violence pushing women and girls out of public life. And about why, right now, retreat is a luxury none of us can afford.
Connect with Safiya on Instagram
We Learned About
Chapters:
00:00 Welcome Back: Presence, Passion, and Purpose
01:28 Meet Dr. Safiya Umoja Noble
02:17 Curiosity, a Working-Poor Childhood, and a PhD at 41
04:23 Corporate Tech, the Dot-Com Bust, and a Skeptic's Eye
08:00 Why We Ever Believed Technology Was Neutral
09:53 From Chat Rooms to Search Engines
12:45 Gen Z Doesn't Trust Search Anymore
13:44 The Search That Started It All
16:33 Designing the Study: What the Data Revealed
19:22 Algorithms Are Not "Just Math"
20:53 The Bifurcation of Technology and the Humanities
22:20 What If Women Had Held the Power and the Resources?
24:35 Eugenics, Race Science, and the History of CS
26:25 Techno-Solutionism and the Defunding of the Humanities
28:15 Sabbatical, Stand-Up Comedy, and Staying Present
30:03 The Cognitive Cost of AI Dependence
33:22 When Being Device-Free Becomes a Luxury
34:49 Who Gets Chatbots and Who Gets Teachers
37:23 Data Centers, Water Bills, and Community Pushback
40:58 "We Are the Optimists"
42:19 Tell the Truth
44:17 An Ecosystem of Truth-Tellers
47:16 Find Your Lane: Where Everyday People Have Power
49:51 Pensions, Portfolios, and Pro-Social Technology
51:53 Trained vs. Educated
54:02 Advice for the Exhausted Changemaker
56:08 Building "Data in Society" at UCLA
57:26 Gen Z and Values-Aligned Work
58:59 Black Women, Leadership, and the Cost of Retreat
01:02:31 Closing Reflections
#BTheWayForward #AnitaB #SafiyaNoble #AlgorithmsOfOppression #AlgorithmicBias #WomenInTech #ResponsibleAI #TechEquity
What does it really mean to lead with purpose in a world that rewards speed over intention?
In this episode of B the Way Forward, host Brenda Darden Wilkerson sits down with Betsy Ziegler, CEO of 1871, one of the nation's premier startup incubators and innovation hubs in Chicago. From her early days at McKinsey and GE to leading innovation at Northwestern University's Kellogg School of Management and now championing thousands of founders through 1871, Betsy has built a career defined not by a linear plan, but by a learner's mindset, radical authenticity, and an unwavering commitment to expanding what people believe is possible for themselves.
Brenda and Betsy dig into what it takes to lead through ambiguity, how to stay grounded in your identity when your title becomes your identity, and why the future will be shaped by whoever has the courage to grab the pen. This is a conversation about redefining leadership, reimagining success, and building something that lasts beyond yourself.
Connect with Betsy on Twitter (@betsyzeo) and LinkedIn
We Learned About
Chapters:
0:00 Introduction & Season Theme
1:44 Welcome to B the Way Forward – Meet Betsy Ziegler
3:11 Betsy's Response: Partnership Between 1871 and AnitaB.org
4:02 Leading in the Present While Focused on What's Next
8:26 Was Your Career Path Linear? Betsy's Honest Answer
13:10 The "40 by 40" List That Changed Everything
16:08 Letting Go of Certainty to Step Into Something New
19:42 Trusting Yourself Through Major Career Reinventions
21:53 The Danger of Giving Too Much of Yourself Away
25:07 How Betsy Separates Urgency From Importance
29:56 Authenticity in Leadership: Where It Costs You and Where It Pays
37:16 What Really Motivates Founders (It's Not the Metrics)
43:24 A Founder Story That Shifted Betsy's View on Impact
46:00 What People Misunderstand About Failure
50:20 Advice for Anyone Struggling to Believe in Themselves Right Now
54:05 AI, Abundance, and Who's Grabbing the Pen
1:00:05 Closing Thoughts and Defining Integrity
#BTheWayForward #WomenInLeadership #StartupEcosystem #Leadership #Innovation1871 #AuthenticLeadership #AIandInnovation
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