B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more.

Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over two decades of experience in the IT industry and more than 17 years with Zoho Corp., Ajay has a wealth of expertise in go-to-market strategies, brand positioning, demand generation, social media, product marketing, solutions marketing, and media & analyst relations.

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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations.

Polly Traylor bio

I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts.

Currently, I am the Senior Director of Marketing Communications and Content at Komprise. I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement.

Resources

The B2B Agility podcast website: https://www.b2bagility.com

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience.

To help me discuss this topic, I'd like to welcome Eric Williamson, Chief Marketing Officer at CallMiner.

Eric Williamson, Chief Marketing Officer, CallMiner

As CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University and an MBA from The University of Texas at Dallas.

Resources

The B2B Agility podcast website: https://www.b2bagility.com

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the ins and outs of B2B SEO, why it's so important to do right, and the role of AI in the future of search.

To help me discuss this topic, I'd like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B.

Resources

The Breaking B2B website: https://www.breakingb2b.com

The B2B Agility podcast website: https://www.b2bagility.com

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of Brand and Communications at Drata.

Jordan Sher

With over 20 years of experience in advertising, marketing, online marketing, content marketing, and brand management, I've got a core competency in making enterprise B2B SaaS brands famous. Whether it's building a marketing practice from scratch, crafting a scalable brand story, or executing a product-led growth strategy, I have the skills, creativity, and vision to make it happen, and I've got a successful exit to prove it.

Currently, I am the acting Vice President of Brand and Communications at Drata, a cloud-based security and compliance automation platform that helps SaaS companies earn and keep the trust of their customers and stakeholders. In this role, I am responsible for developing and executing the go-to-market strategy, brand identity, messaging, and awareness for the company.

Resources

The B2B Agility podcast website: https://www.b2bagility.com

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we're going to talk about a few things.

Remember the Great Resignation. Well now, it's more like the Great Hesitation, with many managers being reluctant to hire based on a number of factors. Also, in today's labor market, we observe a striking contrast between different sectors, presenting unique challenges and strategies. Joining us to shed light on these dynamics is Sue Keith, Corporate Vice President at Landrum Talent Solutions.

Resources

Landrum Talent Solutions website: https://landrumtalentsolutions.com/

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

The B2B Agility podcast website: https://www.b2bagility.com

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce's expectations, particularly among younger generations, it's clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package.

To explore these developments and their implications for both employers and employees, I'd like to welcome Nico Simko, Founder & CEO of Clair, with us today.

Resources

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

The B2B Agility podcast website: https://www.b2bagility.com

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce's expectations, particularly among younger generations, it's clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package. To explore these developments and their implications for both employers and employees, I'd like to welcome Nico Simko, Founder & CEO of Clair, with us today.

Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self. The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign.

Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most trusted media players and operating systems in digital signage. Brian leads marketing programs that create connections with customers by focusing on relevance, agility, and fearlessness. He is an accomplished marketing professional who values storytelling, diversity of thought, and stakeholder engagement.

RESOURCES

BrightSign website: https://www.brightsign.biz/

The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We're diving into why these distinctions matter, how shifts in architecture influence observability strategies, and what benefits end customers can gain from a focus on observability. To help me delve into these topics, I'd like to welcome Gerardo Dada, Chief Marketing Officer at Catchpoint. About Gerardo Dada Gerardo Dada is Chief Marketing Officer at Cathpoint. He has over 20 years of experience in technology marketing and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior marketing and strategy positions at SolarWinds, Microsoft, Rackspace, DataCore, BazaarVoice, and Keeper Security. Today Gerardo is the CMO of Catchpoint.

Resources

Catchpoint website: https://www.catchpoint.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"