By The Agile Brand
5
6363 ratings
The podcast currently has 30 episodes available.
Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion?
Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, meaningful acts of gratitude can strengthen business relationships, boost morale, and drive long-term success.
About Brendan Kamm
Brendan is the Co-Founder and CEO of Thnks, where he is responsible for all day-to-day operations including Thnks’ strategic vision while advancing the platform’s tech capabilities and partner integrations. A media and technology veteran who spent more than 17 years focused on sales, product, and client development, Brendan is recognized for his ability to leverage innovation to drive revenue.
Resources
THNKS website: https://www.thnks.com
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that?
Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marketing Officer at Asana. We’ll dive into how AI can be a powerful collaborator, how marketing leaders can start using AI themselves, and how to encourage teams to integrate AI into their daily workflows.
About Shannon Duffy
Shannon Duffy is the Chief Marketing Officer at Asana, leading global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, Shannon held the role of Executive Vice President Cloud & Industry Marketing at Salesforce. In this role she guided messaging, experiences, and go-to-market strategy for their flagship products. A technology marketing veteran, Shannon has held leadership positions in the industry since 2003. Shannon graduated from Boston College with a B.A. in Communications.
Resources
Asana website: https://www.asana.com
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025.
Joining host Greg Kihlstrom to discuss this topic is Sue Keith, Corporate Vice President at Landrum Talent Solutions.
About Sue KeithSue is Corporate Vice President at Landrum Talent Solutions. After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.
ResourcesWelcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations.
About Brian Gates
Brian Gates is the SVP of industry strategy at RainFocus, leading industry change through key partnerships, alignment with our client's sales and marketing goals, and overall market evolution. During his tenure at RainFocus, Brian has architected the organization's go-to-market strategy, created an award-winning account-based marketing program, and advanced the usage of data within event marketing.
Prior to joining RainFocus in 2016, Brian built his own tech companies before leading innovations at other high-growth B2B SaaS CRM, MAP, and LMS providers. With over 20 years of marketing, product, and design leadership, Brian has gained expertise in elevating teams to do the seemingly impossible by aligning business outcomes to unimaginable client value.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends.
Ryan is an American Buddhist entrepreneur. He co-founded Wildcast a podcast advertising platform for the world’s iconic technology brands. Wildcast helps business and tech podcasts add revenue to their operation. Ryan facilitates thousands of extraordinary conversions and conversations with podcasting.
Ryan would like to talk about the role podcasts play in healing our ailing culture by creating profit for podcast hosts and value for podcast audiences.
Kitcaster currently serves 400+ clients and Wildcast is slated for their official launch August 21st 2023. Ryan is an expert in leveraging podcasts for meaning and profitability.
Ryan’s audience on social media is greater than 10,000 and he is happy to share your episode with his fans!
Resources
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences.
Elisabeth Zornes is a visionary Go-To-Market executive with a distinguished career defined by her strategic prowess in commercial strategy and digital transformation. Known for her unwavering commitment to excellence, Elisabeth has been a catalyst for innovative growth, bringing dynamic change and innovation to organizations she has served. Her leadership experience ranges from large multinational corporations such as Siemens, Cisco, and Microsoft to pioneering roles in dynamic startups. She is a driving force behind customer-led growth and a visionary advocate for digital transformation.
Currently serving as Chief Customer Officer at Autodesk, a global leader in 3D design software, Elisabeth plays a pivotal role in shaping the organization's customer-centric initiatives. Her responsibilities encompass a wide spectrum of customer-facing functions. She oversees a substantial portfolio, including managing a $2.5 billion software renewal business and a $80 million Professional Services P&L. In addition, Elisabeth leads the Voice of Customer program, an initiative integral to shaping Autodesk's customer experience strategy.
Resources
Autodesk website: https://www.autodesk.com
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more.
Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over two decades of experience in the IT industry and more than 17 years with Zoho Corp., Ajay has a wealth of expertise in go-to-market strategies, brand positioning, demand generation, social media, product marketing, solutions marketing, and media & analyst relations.
RESOURCES
Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations.
Polly Traylor bio
I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts.
Currently, I am the Senior Director of Marketing Communications and Content at Komprise. I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience.
To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner.
Eric Williamson, Chief Marketing Officer, CallMiner
As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeline and CallMiner’s explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University and an MBA from The University of Texas at Dallas.
Resources
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search.
To help me discuss this topic, I’d like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B.
Resources
The Breaking B2B website: https://www.breakingb2b.com
The B2B Agility podcast website: https://www.b2bagility.com
This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
The podcast currently has 30 episodes available.
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