B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

On this episode of The B2B Content Show Jennifer Tribe, Director of Content at Syncro,and host Jeremy Shere discuss the launch of Syncro's new podcast. Jennifer shares her experience on industry research, her unique approach to editing, and the technical side of podcasting. 

Highlights:

• The technical side of podcasting, tips and tricks for a better podcast production.
• The advantages of Podcasting for B2B Marketing
• Using podcasting to build a more human and personable relationship with the audience
• How to measure success when creating a podcast.

Learn more about Syncro

Connect with Jennifer on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

 On this episode, Jeremy interviews Tom O'Malley, founder and CEO of Current, an open source knowledge platform. Tom explains what fresh knowledge is and why it is so important in the modern world. They discuss the importance of peer review and the value of conversations and how asynchronous knowledge sharing can be used to bring together people from all professions and backgrounds.

 Highlights

•  Defining the Fresh Knowledge Movement
• The importance of asynchronous knowledge sharing 
• The need to bring strategy, product and marketing teams into the market 
• Leveraging interactions to build relationships

Learn more about Currnt

Connect with Tom on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire talk about getting the most value from content clusters and how Playwire uses them to understand and communicate their expertise in the ad monetization technology platform. 

Highlights:

•  What is a content cluster and why you need them for your B2B content marketing strategy 
• How Google uses algorithms to determine expertise 
•  Creating a content cluster and getting the most value out of it

Learn more about Playwire

Connect with Stacy on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Sheer speaks with Patricia Christiansen,  about how to create next level thought leadership content by demonstrating organization's expertise while also positioning the value that they bring to the market.

Highlights: 

• Defining “next level thought leadership content” 
• Positioning the value of one’s organization 
• Creating content that speaks from the customer’s perspective 

Connect with Patricia on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support.

Highlights: 

• The value of collaborating with costumer support as a marketer  to gain an understanding of customer journeys and create better content.
• The importance of understanding customer needs .
• Techniques to master hero content.

Learn more about Density

Connect with RC on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI can be used in B2B content creation, the benefits of using AI, and its limitations. Jeff shares his experience of using AI, specifically Chat GPT, to generate content, personalized email subject lines or bodies, targeted social media posts or ads an ideas for blog posts.

Highlights:

• How AI is changing content creation and marketing
• The Benefits And Drawbacks Of Artificial Intelligence
• Best practices to create authentic content using generative AI
• The future of AI in content marketing and how companies can best prepare for this shift.

Learn more about Emplifi

Connect with Jeff on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. Krantz explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing. To bypass traditional gatekeepers of the audience, marketers are searching for ways to build direct relationships with prospective buyers and customers. Publishing content like a media organization can help with the delivery mechanism for this direct communication.

Highlights:

• The meaning and value of publishing content like a media organization in B2B Marketing
• How does adopting a media or journalistic approach levels up your content strategy
• The need for sales and marketing alignment in order to create better content
• The importance of creating an identity within your company for effective engagement with your costumers.

Connect with Adam on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing priorities to better manage expectations, setting up monthly syncs with different departments, and using a content calendar to keep everyone on track.

• The importance of managing exceptions for better workflow and content creation.
• Guiding principles to follow when getting started with managing expectations
• The value of communicating clearly across all departments, focusing on alignment, and reprioritizing when necessary.

Learn more about Irwin

Connect with Claudia on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the importance of creating content that provides value for the audience and how businesses can repurpose content in different formats.

 Highlights:

• What does it mean for a B2B brand to think like a media company 
• The next evolution of content marketing 
• Producing content that provides value and resonates with the audience 
• The importance of leveraging owned media channels

Learn more about Vena Solutions

Connect with Jonathan on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show guest Alex Boyd, Founder of RevenueZen discuss how to make the most of LinkedIn, the importance of demonstrating your credibility through your content and how to track the attribution from your LinkedIn content into revenue.

Highlights:

• Strategies for using LinkedIn to demonstrate credibility and highlight customers’ results. 
• The importance of demonstrating a point of view on LinkedIn and being accountable to it.
• How to build trust and show authenticity in order to stand out on LinkedIn. 
• Understanding the ROI of organic content to track the success of your strategy. 

Learn more about RevenueZen

Connect with Alex on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.