B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.

Highlights:

• The impact of having a lean marketing team and the need for a collaborative approach
• The importance of setting writers up for success
• Thinking like a journalist when creating content
• The need for C-suite buy-in

Learn more about Revelant Writing

Connect with Julie on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere dives into the topic of selling the concept of content marketing internally with guest Sarah Sheehan, Senior Manager of Content Marketing at Within3. Sarah shares why it's important to do this, and examples of how she's gone about it. She also shares the ROI of content marketing, and how treating feedback as a learning opportunity can help create better content.

Highlights:

- The three reasons why it's important to sell the concept of content marketing internally

- Examples of how Sarah has gone about it

- The ROI of content marketing

- Treating feedback as a learning opportunity to create better content

Learn more about Within3

Connect with Sarah on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possible to develop and strengthen a brand. He explains the process of cultivating a brand with an example, and the importance of understanding the audience one is trying to reach, as well as the company’s core values and vision.

Highlights:

• What brand cultivation means
• How to develop and strengthen a brand
• The importance of a company’s core values and vision
• The need for an ongoing process of cultivating a brand

Learn more about BayCreative

Connect with Arne on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than just producing content at scale, and that there are certain aspects of media companies that may not be applicable to B2B companies.

Highlights:

• Marketing teams behaving like media companies
• Media companies have certain constraints which lead to content like clickbait titles, biased reporting, and sensationalist headlines
• “What is our version of a media company?”

Learn more about ScaleCrush

Connect with Vince on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry.

Highlights:

• The cookie apocalypse is coming and it’s getting harder to measure what people are doing online
• B2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times the rate of lower funnel traditional digital channels
• How to measure longer sales cycles and impressions effectively.

Learn more about Provalytics

Connect with Jeff on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show. Our guest is Christian Kunkle, Head of Marketing at Finger Check, a payroll and HR platform for small businesses. Host Jeremy Shere interviews Christian to gain insight into the Finger Check secret sauce.

Highlights:

• Christian's background and journey to Finger Check
• The secret sauce behind Finger Check
• How Christian has brought agility to the marketing function

Learn more about Fingercheck

Connect with Christian on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Shere talks with Crystal Coez, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Crystal explains what an “editorial franchise” is and how it can help businesses earn attention from prospects, prove trustworthiness, and create monetization opportunities. She also shares what makes content “crap” and how to create an editorial franchise that meets the needs of the audience.

Highlights:

• What an editorial franchise is and how it can help businesses
• The three elements used to formulate content strategies
• The importance of meeting your audience where they are
• How to create an editorial franchise that meets the needs of the audience
• What makes content “crap”

Learn more about Revmade

Connect with Krystle on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Amelia and Jeremy discuss why it’s important for marketing leaders to do some of the “grunt work” of content creation, and when it’s appropriate to outsource work to freelancers.

Highlights:

• The risks associated with outsourcing top of the funnel content to a freelancer who isn’t familiar with the product
• The importance of investing time in activities that move the needle most
• The value of having a marketing leader do some of the grunt work in order to lead effectively
• When to outsource work to freelancers
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Learn more about Userpilot

Connect with Emilia on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the nuances of different platforms, like LinkedIn. He also provides guidance on how to audit content and use Google as a distribution channel.

Highlights:

•  What it means to prioritize distribution first in content creation
•  Understanding the nuances of different platforms, like LinkedIn
•  Auditing content and using Google as a distribution channel

Learn more about JustinSimon

Connect with Justin on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa.

Highlights:

• The most important element of the relationship between sales and marketing is active listening
• The importance of establishing alignment between sales and marketing in order to understand the customer, how they prefer to consume content, and how to segment campaigns and content
• How content marketing creates enthusiasm and excitement among prospects, and provide sales with the right materials to help close deals

Learn more about Deputy

Connect with Luis on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.