B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.

Highlights:

• How to save time and increase efficiency when looking for an agency
• What to look for in a digital marketing agency
• Tips for getting honest feedback from customers
• What to look out for in terms of fraud and budget

Learn more about AdTaxi

Connect with Dawn on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

This episode of The B2B Content Show features Howie Chan, branding consultant and specialist and host of the Healthy Brand podcast.Howie shares his journey from STEM cell scientist to brand strategist, and explains how his Healthy Brand Consulting business works. He also explains why he chose a podcast as a way to market himself, and why podcasting is a great tool for B2B companies.

Highlights:

• Howie's journey from STEM cell scientist to brand strategist
•  How podcasting can help B2B companies stand out 
• The value of relationships in business
•  How to repurpose podcast content

Learn more about Healthy Brand Consulting

Connect with Howie on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jeremy Shere and Andrew Schulkid discuss the use of jargon in content for B2B businesses.

Highlights:

• The conventional wisdom of avoiding jargon in content to not confuse or annoy your audience
• The benefits of using jargon strategically to engage your audience
• Using jargon in a B2B context, and how it depends on your audience and the stage of the funnel
• The importance of making your audience feel like an educated consumer

Learn more about Andigo New Media

Connect with Andrew on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.

Highlights:

• Using brand journalism to educate and inform people about the world in which the brand operates.
• Exploring how brand journalism works in the B2B world.
• Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.
• How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issues

Learn more about Frequence

Connect with Jason on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.

Highlights

• What is a content launch and how does it differ from product launches
• How to make content more “launchable”
• How to involve partners in content launches
• The importance of timing when it comes to launching content

Learn more about Sprig

Connect with Matt on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere was joined by Sarah Moore, Chief Marketing Officer at Beekeeper. Sarah shared her insights on the power of storytelling in B2B marketing and gave examples of how Beekeeper is using storytelling to effectively engage with their customers.

• Why storytelling is a fundamental way of doing great marketing in B2B
• How to tell stories about your customer and their challenges
• How Beekeeper uses storytelling to educate their customers about the problem of frontline disconnect and to share customer success stories.
• Using video is a powerful medium to tell stories.

Learn more about Beekeeper

Connect with Sarah on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content that earns trust from the audience.

Highlights:

• How humanized content resonates more with audiences
• The three attributes of a great content experience: Connected, Engaging, and Relevant
• Being transparent with quantitative elements of content to build trust
• Generative AI can be used for content creation, but must be used responsibly

Learn more about Tendo Communications

Connect with Kim on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of the B2B Content Show, Jeremy Shere is joined by Kathryn Joachim, Creative Director at Crème Brands. They discuss what exactly a value proposition is, what distinguishes a weak value proposition from a strong one, and how to develop a unique value proposition.

Highlights:

• What a value proposition is and why it matters
• How to identify what your business is already known for
• Who is your customer and what do they actually want and need
• How to brainstorm for ideas for your unique value proposition

Learn more about Crème Brands

Connect with Kathryn on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Torben Robertson, Content Marketing Manager at Cardata – a vehicle reimbursement provider. They discuss Cardata's transition from traditional marketing to content marketing, how they've been able to use content to drive business results, and the different channels they use for content marketing, including social media, video, and a soon-to-be-launched podcast.

Highlights:

• Cardata's transition from traditional marketing to content marketing
•  How content marketing has been able to drive business results
• The importance of working with other divisions to prove content's value
• The advantages of content marketing compared to PPC

Learn more about Cardata

Connect with Torben on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how this works at Constructor, and how incorporating input from sales and product teams can help create content that is more engaging and effective.

Highlights:

• Content is “the kingdom”, not just the domain of content marketing teams

• The importance of collaborating with other teams can provide valuable insights and stories

• Customer success teams can offer deep expertise in the problem space

• How sales teams can be valuable partners in content distribution

Learn more about Constructor

Connect with Lauren on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.