B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore the impact of AI on content marketing and SEO. They discuss how AI is changing the landscape of content marketing, how AI tools can be used to generate content, and the implications of AI for SEO and web traffic.

Highlights:

• How AI is changing the landscape of content marketing and how it can be used to generate content
•  Google’s EAT methodology can help content rank better in Google searches
•  The future of AI

Learn more about Roketto

Connect with Ulf on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative and fun than B2C marketing. Vasudha explains that the language of business is usually much more serious than the language to consumers, and that there is a need for a judicious mix of seriousness and fun in B2B content marketing. They also discuss how some companies have found the sweet spot between seriousness and wit, and how storytelling in B2B content marketing requires a realness and imagination.

Highlights:

• B2B marketing is seen as less creative and fun than B2C marketing

• There is a need for a judicious mix of seriousness and fun in B2B content marketing

• Companies like Salesforce and Gong have found the sweet spot between seriousness and wit

• Storytelling in B2B content marketing requires a realness and imagination

Learn more about DigitalAPICraft 

Connect with Vasudha on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere interviews Samantha Lerner, Director of Marketing at Obsess, a platform that enables brands to create immersive and engaging virtual stores. Samantha explains how Obsess helps B2B marketers create content experiences and build brand engagement in the metaverse. Plus, she talks about why the metaverse has gotten a bad reputation, the interactivity and visuals you can add to content in a virtual store, and how B2B marketers can use virtual experiences to extend the reach of their events. 

Highlights: 

•  What a virtual store looks like and the benefits of having one
•  The metaverse as a tool for B2B content marketers
•  Enhancing content marketing by placing it in an immersive, interactive environment 

Learn more about Obsess

Connect with Samantha on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.

Highlights: 

• How to repurpose content, including updating existing content, copying and excerpting, and reformatting 
• The importance of making sure existing content remains relevant
• How to identify which claims need to be backed up with data 
• Making claims more believable by linking to relevant case studies 

Learn more about Storyfuel

Connect with Melanie on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message. 

Highlights:

• What it means to develop a relationship with an audience and why it's important in order to create content that resonates
• Strategies for cutting through the noise and making a lasting connection
• The importance of high-quality content
• Why it pays off to go the extra mile and do quality research to create data-driven content

Learn more about Bizzabo

Connect with Lauren on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of “content is your edge” and how companies need to make sure their content cuts through the noise and has a unique point of view. They also discuss how to create good content, from immersing yourself in your subject matter to executing it properly. 

Highlights: 

• What “Content is your edge” means
• How to create immersive content 
• The importance of understanding the two skillsets needed for content marketing: mining for insight and polishing content. 
• How HR can benefit from having a content strategy while working with the marketing team to help distribute organic content

Learn more about Column

Connect with Mo on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere speaks with Marissa Incitti, Associate Director of Content at Feedvisor, an AI optimization and intelligence platform for large sellers and brands on Amazon. Marissa shares her experience of leading a lean content team in a time of economic uncertainty and provides insight into how she and her team have adapted to this new reality. 

Highlights: 

• How Marissa's team was impacted by the economic downturn 
•  The importance of streamlining tasks and removing obstacles
•  Managing expectations and setting realistic goals 
• The need to focus on valuable customers 

Learn more about Feedvisor

Connect with Marissa on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadership content that stands out from the crowd and offers something new and different to readers. 

Highlights:

• The importance of telling the story that only you can tell and the value of understanding your audience
• Techniques from journalism to create better thought leadership content 
• Incorporating your subject matter experts and customers into your thought leadership content.

Learn more about Reward Gateway

Connect with Chloe on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere interviews Haralds Gabrans Zukovs, Head of Marketing at Credo Lab. Haralds shares his insights on competing with small marketing budgets and teams and outlines strategies for success. 

Highlights:

• Advantages of small marketing teams: move faster, explore new channels, make decisions quicker 
• Exploring channels that your competitors are not targeting 
• Creating better content than your larger competitors
• How email marketing is a great channel for small teams

Learn more about credolab

Connect with Harald on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helpig B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of Swipe Guide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Anika provided five pieces of advice for marketers struggling to measure ROI for their content. 

Highlights: 

• The definition of ROI and content marketing has to do with the amount of money, effort, and time you put into it
• Prioritizing what works and planning content roadmaps 
• Anika’s five pieces of advice when measuring ROI of your content marketing

Learn more about SwipeGuide

Connect with Annika on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.