B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Nick Belesis, VP of Growth at Scientia, talks with Jeremy about the importance of research in creating personalized outreach.

Highlights:

• Challenges of connecting with buyers and decision makers at banks
• Why it's important to put time into market research and personalized outreach
• Ways personalized outreach works in practice

Learn more about Scientia
Connect with Nick on LinkedIn

Memorable Quotes:

"At the end of the day, we're not looking to sell to anyone who doesn't need us. We really want to be connecting with individuals who really find value and I think that's really why we've had such success and such great clients because we really do build great relationships with these individuals."

"We really want to do a lot of research on our potential clients because, first and foremost, we want to understand if they're going to be a good fit. We don't want to waste anyone's time."

"I believe that way a lot of individuals when they actually see you've paid attention to what it is they're doing, looked at their accomplishments, maybe even some of the trouble that they've had and provided a solution before even having an interaction with them, it does tend to cut through the noise." 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Danielle Lewan,  VP of Marketing at Black Kite, talks with Jeremy about cultivating trust with naturally skeptical clients.

Highlights:

• Strategies for connecting with a skeptical audience
• How to use vertical segmentation to effectively tailor messaging
• Pitfalls to avoid when trying to gain trust from clients

Learn more about Black Kite
Connect with Danielle on LinkedIn

Memorable Quotes:

"There is an area of opportunity for everything. It might not have been done in the past, it might not have been successful in the past, but make sure that you're looking for those opportunities and taking advantage of them and at least trying."

"We're trying to capture a market that, again, has unfortunately been burned in the past and help them understand what better tools and solutions are out there that will alleviate some of the concerns that they're having."

"The moment that you're able in every single decision that you make to pivot that dial to ask what are they getting out of this? What is the customer going to benefit from this conversation or this advertisement, or this medium that I'm trying to reach them through? If you don't have an answer to that, then you probably shouldn't be doing what you're doing."

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jay Hinman, VP of Marketing at Lily AI, talks with Jeremy about the ways buyer intent data helps companies customizes the consumer experience.

Highlights:

• The value of gathering data about buyer intent
• How to effectively use buyer intent data
• Areas buyer intent data is limited

Learn more about Lily AI
Connect with Jay on LinkedIn

Memorable Quotes:

"When you've done it correctly, a visit to one of our customers' online stores should feel ultimately like a visit to a personal shopper."

"It doesn't tell you exactly what to order for the next season, but it can give you leading indicators."

"So we've created this customer intent platform for the retail eCommerce industry and it really has an extensive set of AI powered product attributes and it combines those product attributes with unique customer intelligence."

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Frank Schieber, Senior Demand Gen Manager at Core, talks with Jeremy about the importance of collaboration between sales and lead gen.

Highlights:

• Why sales and lead gen need strong communication to collaborate
• Dealing with the "messy middle" of a sales cycle
• Finding the line between keeping a prospect engaged and overwhelming them with content

Learn more about Core
Connect with Frank on LinkedIn

Memorable quotes:

"Every role I've ever had (in demand gen) has been collaborative and it lives and dies by the level of collaboration  and the willingness of others to collaborate."

"Marketing executives want silver bullets. They don't exist. You've got to tackle things from a portfolio approach and engage accordingly."

"The message is very clear, efficient, easy to read, and not egotistical. Everything's going to serve a purpose that's going to help them. Otherwise, it's just wasting their time."

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Meghan Grumbach, VP of Marketing at Revcontent, talks with Jeremy about the experience of going through a brand refresh.

Highlights:

• Overhauling your brand with the goal of being acquired
• Starting with your "Why" ala Simon Sinek - why it's a good strategy and how it works for rebranding
• Beginning with the end goal and working backwards to achieve it

Learn more about Revcontent
Connect with Meghan on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.

Highlights:

• Using original research to cut through marketing noise
• How Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase content
• How to produce and promote original research

Learn more about Hyperproof
Connect with Tarryn on LinkedIn
IT Compliance Benchmark Report 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Shalini Khanna, Director of Digital Transformation and Consulting at vDart, talks with Jeremy about how research and time influence the success of targeted outreach.

Highlights:

• Why vDart chose to make diversity a central part of their brand
• How to cut through the noise so targeted outreach is memorable and effective
• Prioritizing quality over quantity in targeted outreach

Learn more about vDart
Connect with Shalini on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services.

Highlights:

• How the B2B to C model works
• How the "C" affects marketing strategy
• The meaning behind "Restaurant as a Service"

Learn more about Chowly

Connect with Stacey on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Nick Ryan, VP of Marketing at Calamu, talks with Jeremy about the process of coining a term.

Highlights:

• Cutting through the noise in the data security space
• The origins of the term "data harbor"
• Strategies for testing a new term to see if it resonates with your audience

Learn more about Calamu  

Connect with Nick on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Steven Flaig, VP of Marketing at Compass Data Centers, talks with Jeremy about how restrictions create opportunity to produce unique marketing content.

Highlights:

• How restrictions can drive marketing creativity
• Focusing on big-picture industry issues over tech minutia to offer unique content
• Tips for measuring content ROI 

Learn more about Compass Data Centers

Connect with Steven on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.