B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn.

Highlights:

• Why Greg chooses LinkedIn to bolster brand recognition
• The relative value of posting on the company's LI page vs employees posting on their personal pages
• The next steps after getting engagement on a LinkedIn post

Learn more about Endowance Solutions

Connect with Greg on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget.

Highlights:

• Allocating marketing spend on new business vs. existing customers
• Measuring marketing spend ROI on revenue and demo requests
• Partnering with sales to better determine marketing budget allocation

Learn more about Power Reviews

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.

Highlights:

• How Laura defines "alignment"
• How creating commitment across stakeholders results in alignment
• Roles that sales can play in content creation
• How misaligned KPIs can results in sales-marketing misalignment

Learn more about Adlucent

Connect with Laura on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team.

Highlights:

• Steve's strategy to build a marketing team to create an ideal culture
• Key roles to consider for a positive marketing culture
• Strategies for scaling up once key roles are in place

Learn more about AirTame

Connect with Steve on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

JoeMatar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting.

Highlights:

• The role the company's podcast, Talent on the Rise, plays in it's marketing strategy
• How podcasting has been a useful tool for sales
• The role the podcast host plays in making a connection with the audience 

Learn more about Brazen

Connect with Joe on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jay Jablonski, VP of Applied Marketing at Lead to Market LLC, talks with Jeremy about competitive analysis.

Highlights:

• How to maximize competitor analysis ROI
• Competitor analysis strategy
• Buying competitor analysis vs doing it in-house

Learn more about Lead to Market LLC

Connect with Jay on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership.

Highlights:

• How Roger creates thought leadership that is leading and not just following
• How much thought leadership needs to be creative and entertaining 
• Why ensuring consistent branding in thought leadership is important 

Learn more about General Assembly

Connect with Roger on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team.

Highlights:

• How Rachel ensures that her team properly engages with the sales team to achieve the company's goals
• Examples of strategies for working with sales teams 
• How Sales enables marketing to do its job 

Learn more about Baesman

Connect with Rachel on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.

Highlights:

• Matt's bottom up and top down modern marketing function 
• Skills to look for in a modern marketing team
• Matt's approach to build a martech stack 

Learn more about Linnworks

Connect with Matt on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Helen Piña, VP of Marketing at White Cup, talks with Jeremy about sincere marketing.

Highlights:

• What sincere marketing means 
• An example of Helena's sincere marketing strategy
• What does not work with sincere marketing 

Learn more about White Cup 

Connect with Helen on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.