B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Chris Shuptrine, VP of Marketing at Kevel, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about engaging multiple audiences.

Highlights:

• The challenges associated with engaging with two different audiences
• How Chris keeps marketing momentum during long sales cycles with two different audiences 
• Example of a marketing campaign that worked well connecting with Chris's audiences 

Learn more about Kevel

Connect with Chris on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jane Stecyk and James Mulvey, Senior VP of Marketing and Director of Marketing at Mighty Networks, talk with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about introducing new product categories and The Creator Manifesto.

Highlights:

• How Jane and James educate their audience about a new product category
• Targeting the right leads
• The strategy behind "The Creator Manifesto"

Learn more about Mighty Networks

Connect with Jane on LinkedIn

Connect with James on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Julie Halgren, VP of Marketing at Nexben, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about persuading a hesitant audience.

Highlights:

• Julie's strategy to break down an audience's resistance to change
• Successful methods that are able to persuade an audience to take a chance on a new product
• How Julie breaks through the noise to grab an audience's attention

Learn more about Nexben

Connect with Julie on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Minami Rojas, VP of Growth and Marketing at Moogsoft, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing to software engineers.

Highlights:

• How Minami markets to a skeptical software engineers
• Marketing that has worked with a skeptical audience
• Moogsoft's strategies for cutting through the noise and reaching a highly informed audience

Learn more about Moogoft

Connect with Minami on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Keith Juhola, Senior VP of Sales & Marketing at Old Mill Brick, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about presentation-based marketing for reaching a skeptical audience.

Highlights:

• Keith's strategies for engaging a skeptical audience 
• How in-person presentations help Keith reach a skeptical audience
• How COVID-19 has affected presentation-based marketing 

Learn more about Old Mill Brick

Connect with Keith on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Kristy DelMuto, Senior Director of Strategic Marketing at LLR  Partners, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about earning the right to have a conversation with buyers.

Highlights:

Why marketers need to earn the right to ask for buyers' time and attention

How marketing helps earn the right by first earning trust

Examples of marketing pieces and messaging that have enables LLR to build relationships with founders

Learn more about LLR Partners

Connect with Kristy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.

Highlights:

• Why George pivoted Authvia marketing efforts to focus on the "Why" 
• Risks associated with not focusing on the "Why"
• How incorporating the "Why" raises the value of marketing content

Learn more about Authvia

Connect with George on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.

Highlights:

• Janis' Strategy for allocating marketing budget in the early stages of development
• Channels and strategies providing the most ROI at this early point
• Developing a marketing plan for the next few years with built-in flexibility 

Learn more about ROVR Score

Connect with Janis on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Tony Aveiro, VP of Digital Marketing at Endurance IT Services, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating relationships.

Highlights:

• How Tony has gone about defining and segmenting his audience
• The importance of building relationships with prospects and clientele
• How Tony builds lasting relationships online

Learn more about Endurance IT Services

Connect with Tony on LinkedIn

Roger Welch, Senior Director of Marketing at Dataquest.io, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about domain relevance.

Highlights:

• How domain relevance gives Dataquiest.io an advantage in marketing
• How Roger learns about the needs of specific accounts
• How Roger uses the fine-tuned solutions Dataquest provides in messaging

Learn more about Dataquest.io

Connect with Roger on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.