B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Molly Presley, Senior VP of Marketing at Hammerspace, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.

Highlights:

• What thought leadership means to Molly
• Strategies to create thought leadership that decision makers value
• How Molly and her team create thought leadership that cuts through the noise

Learn more about Hammerspace

Connect with Molly on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Joyce Yeung, Senior Director of Marketing at Seurat Technologies, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a strong employer brand.

Highlights:

• What an employer brand means to Joyce
• The core elements of a strong employer brand
• Best channels to engage potential employees 

Learn more about Seurat Technologies

Connect with Joyce on LinkedIn

Jimmy Glenn, Assistant VP of Marketing at Kwik Mortgage Corporation, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about moving from relationship-based to direct to consumer marketing.

Highlights:

• Why Jimmy decided to change from relationship-based marketing to direct to consumer marketing
• Jimmy's experience getting internal buy in for the new marketing approach
• The most important lessons in transforming marketing 

Learn more about Kwik Mortgage Corperation 

Connect with Jimmy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Scott Thomas, Senior VP Marketing at WorthPoint, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about podcasting.

Highlights:

• The role that podcasting plays in Scott's marketing strategy
• Podcast production process
• Key elements to make a podcast successful

Learn more about WorthPoint

Connect with Scott on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing restrictions.

Highlights:

• How industry regulations affect Nathan and his team's marketing efforts
• How those restriction influence Nathan's content 
• Marketing campaigns that successfully navigate restrictions and connect with Nathan's audience

Learn more about CDF Capital

Connect with Nathan on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Debbie Williams, Director of Marketing at Hyperlocology, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about local marketing.

Highlights:

• Keys to getting the most ROI from local marketing
• Common mistakes with local marketing
• The role of digital marketing for local businesses 

Learn more about Hyperlocology

Connect with Debbie on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rachel Moore, Director of Social Media & Community at Hubilo, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about livestreaming.

Highlights:

• How to plan for a successful livestream
• The role Rachel plays to host a successful live stream
• Characteristics and skills that a successful host has   

Learn more about Hubilo

Connect with Rachel on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Marc Mulgrum, Senior VP of Sales & Marketing at Setplex, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about his process for writing and publishing articles

Highlights:

• Marc's process for coming up with article ideas
• Research and planning article writing
• Measuring how well an article connects with the audience

Learn more about Setplex

Connect with Marc on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Erin Ruane, Executive VP of Marketing at Trader Interactive, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content changing due to supply chain issues.

Highlights:

• How Erin's messaging has changed due to the supply chain issues
• How content marketing is most useful during supple chain challenges 
• Some of the major hurdles that Erin has to navigate regarding the supply chain issues 

Learn more about Trader Interactive

Connect with Erin on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Kevin Leahy, VP of Marketing at Gravyty, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting to an audience.

Highlights:

• How Kevin uses content to create a community 
• Keys to producing content that will connect you to an audience
• Utilizing audience feedback to create a better connection 

Learn more about Gravyty

Connect with Kevin Leahy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.