B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Kristi Perdue, VP of Marketing at OptimEyes AI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about product-market fit.

Highlights:

• Why founders' initial assumptions about product-market fit are often wrong
• Talking to your audience to improve product-market fit
• The art of listening

Learn more about OptimEyes AI

Connect with Kristi on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Eileen Gilbertson, VP of Marketing at Meetup, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about planning a podcast.

Highlights:

• Why Meetup started a podcast
• Insight into the podcast planning process
• Production workflow to stay on the publishing schedule
• Measuring podcast ROI

Learn more about Meetup

Connect with Eileen on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jennifer Vosburgh, VP of Marketing at Tego, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about planning virtual events and making them as engaging as possible.

Highlights:

• Why virtual events are less engaging than in-person events
• Ideas for keeping participants tuned in 
• Why in-person events are bound to return 
• Tech tips for reducing distractions

Learn more about Tego

Connect with Jennifer Vosburgh on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Greg Yatman, Director of Growth Marketing at Celona, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.

Highlights:

• How Celona uses their podcast, Wavelength, as a marketing channel
• Using video to create podcast episodes
• Greg's podcast production workflow
• How the podcast compliments other marketing channels
• Why Celona leaders appear on other podcasts

Learn more about Celona

Connect with Greg Yatman on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Scott Forshay, VP of Sales and Marketing at MEDL, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about developing new sales targets in a crowded market.

Highlights:

• Why developing new sales & marketing targets is a priority in a crowded market
• Strategies for finding and validating new targets
• Knowing when to stop pursuing a new target category
• Scott's adventures as a child actor!

Learn more about MEDL

Connect with Scott Forshay on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Kathleen Lewarchick, VP of Marketing at Xngage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about digital transformation.

Highlights:

• Why marketing needs a seat at the leadership table at the start of a digital transformation
• How to convince the C-suite that marketing needs a seat at the table
• The strategy behind the company's Bits & Bytes podcast

Learn more about Xngage

Connect with Kathleen Lewarchickt on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Heather Dondis, Director of Thought Leadership and Insights at Harbor Capital Advisors, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about shifting from a product-focused marketing strategy to a thought leadership-focused strategy.

Highlights:

• Shifting from product-focus to thought leadership marketing
• Making content more "human"
• Producing though leadership content that cuts through the noise

Learn more about Harbor Capital Advisors

Connect with Heather Dondis on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jim Lillig, Digital Marketing Director at Remke Industries, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about Search Engine Optimization (SEO).

Highlights:

• Why most SEO agencies "suck"
• Why SEO is all about intent
• Biggest mistakes companies make in regards to SEO

Learn more about Remke Industries

Connect with Jim Lillig on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Amanda Betts, VP of Marketing at SkillGigs, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building a marketing function from the ground up.

Highlights:

• Practicing "no"
• Making a business case for content marketing and thought leadership
• Strategies for building a kick-ass marketing team

Learn more about SkillGigs

Connect with Amanda Betts on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rebecca Silver, Senior VP of Marketing at LetsGetChecked, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about managing diverse marketing segments.

Highlights:

• The challenges associated with marketing across very diverse audience segments and marketing to B2B and B2C consumers.
• Managing a variety of marketing segments and ensuring that they are reached
• The importance of being cohesive in your marketing strategies and ensuring consistency in marketing materials

Learn more about LetsGetChecked

Connect with Rebecca Silver on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.