B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

David Shenberger, VP of Marketing and Consulting at CAI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the importance of ROI for thought leadership.

Highlights:

• Why measuring ROI for thought leadership is important
• Methods for measuring though leadership ROI
• How to make thought leadership that stands out and captures an audience's attention.

Learn more about CAI 

Connect with David Shenberger on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

James Kotecki, VP of Brand at Infinia ML, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about B2B podcasting.

Highlights:

• How B2B podcasting can help you connect with anyone you want to know 
• Podcast performance metrics
• How to get started with podcasting

Learn more about Infinia ML

Connect with James on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Sheena Shiravi, VP of Marketing at Eaze, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the differences in marketing a controlled substance.

Highlights:

• The process and benefits of creating billboard advertisements 
• Tracking attribution for billboards
• Marketing outside of social media
• Using Influencer programs to work around social media marketing restrictions

Learn more about Eaze

Connect with Sheena Shiravi on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Chip Jordan, Director of Business Development and Marketing at Herrero Builders, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building professional relationships.

Highlights:

• The best approach to developing long lasting professional relationships. 
• Actions to take to develop long lasting relationships
• How developing meaningful, professional relationships adds value
• How to ensure that the transactional component of a business does not interfere with developing meaningful relationships

Learn more about Herrero Builders

Connect with Chip Jordan on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rob Danna, Senior Vice President of Sales and Marketing at ITA Group, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about employee engagement.

Highlights:

• Why Rob thinks that many companies aren't at engaging their employees.
• How COVID-19 has impacted employee engagement.
• The most important element of internal communication.
• The benefits of using a podcast for internal communication.

Learn more about ITA Group

Connect with Rob Danna on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.

Highlights:

• How Scott defines “thought leadership” and why objectivity plays a central role
• Striking a balance between the educational and transactional goals of thought leadership content
• Why a lot of thought leadership content is mediocre at best
• Stuff B2B marketers can learn from B2C marketers

Learn more about Appsian

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Emily Burroughs, VP of Marketing at BGSF, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about staying consistent across multiple channels and audiences.

Highlights:

• The importance of being intentional with content
• Using surveys to learn about your audience
• How Emily and her team have responded to the “Great Resignation”
• Why Emily believes that data, not content, is king

Learn more about BGFS

Connect with Emily on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Amy Sitnick, VP of Marketing at Greenphire, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about content partnerships.

 Highlights:

• Finding content partners
• Strategy for creating sponsored content that engages your audience
• The advantage of publishing sponsored content
• Tips for marketing teams seeking to develop content partnerships

Learn more about Greenphire

Connect with Amy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jamie Downey, VP of Marketing at eLuma, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.

Highlights:

• Creating thought leadership material that people actually want to consume
• Balancing brevity and depth
• Moving thought leadership from the margins to the center of content strategy
• How thought leadership helps drive revenue

Learn more about eLuma

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Harrison Montgomery, VP of Marketing at Aireal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the company’s podcast, Groundbreakers.

Highlights:

• How Aireal uses podcasting to educate the industry and learn from industry experts
• How podcasting compares to blogging and video
• Why it’s important to have a plan for your podcast and measurable goals

Learn more about Aireal

Connect with Harrison Montgomery on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.