B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Crystal Wiese, Director of Marketing at QuestionPro, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about using humor and irreverence to compete against larger competitors.

Highlights:

• Surprising your audience without being ridiculous
• Using live streaming to out-market competitors
• The value of making yourself uncomfortable

Learn more about QuestionPro

Connect with Crystal Wiese on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.

Highlights:

• Difference between brand marketing and product-centered marketing and why it matters
• How and why thought leadership plays a central role in brand marketing
• Strategies for producing high-level thought leadership content

Learn more about Conquest Planning

Connect with Stephanie Barbosa on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Bryan Clayton, CEO & Cofounder of GreenPal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about 

Highlights:

Marketing to a multi-sided marketplace (consumers and service providers)

Removing friction between you and your customers

Learn more about GreenPal

Connect with Bryan Clayton on LinkedIn & Instagram

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Cultivating end-users as evangelists w/ Leslie Tyler

Leslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or service as evangelists.

Highlights:

• Joining your audience’s community
• Using Twitter to engage with teachers and solicit market data
• How a “freemium” model helps build a user base and turn users into champions
• Starting an “Innovator Team” to get product feedback

Learn more about Edulastic

Connect with Leslie Tyler on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.

Highlights:

• How working with sales can help bridge the gap between marketing leaders and end users
• Marketing as a sales enablement function
• First steps towards better sales-marketing alignment

Learn more about lapetus Holdings

Connect with Sally Lechin on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

James McDougal, VP of Marketing at Paul Davis Restoration, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about staying in touch with leads without annoying them.

Highlights:

• Reading the signs to know when to cut a sales presentation short
• Why listening matters and how to improve listening skills
• Why you need to know what your customers don’t like about you

Learn more about Paul Davis Restoration

Connect with James McDougal on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Allyson Havener, VP of Marketing at TrustRadius, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the importance of consistency across multiple marketing channels.

Highlights:

• Strategies for maintaining consistency across various channels
• The dangers of “over-fluffing” your message
• The benefit of doing a content audit

Learn more about TrustRadius

Connect with Allyson Havener on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Araks Nalbandyan, Director of Digital Marketing at 10Web.io., talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting,  about influencer marketing.

Highlights:

• How Araks and her team cultivated relationships with influencers in their industry
• Finding influencers in your industry
• Measuring influencer marketing ROI

Learn more about 10Web.io

Connect with Araks Nalbandyan on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.

Highlights:

• How Carol defines “authenticity”
• The intersection of authenticity and usefulness
• Authenticity drives a sense of purpose

Learn more about Chyron

Connect with Carol Bettencourt on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.

Highlights:

• Using data and backing up claims to create content that your audience trusts
• Having internal subject matters experts write content
• Why so much content doesn’t engender trusts
• Why having trustworthy content matters

Learn more about Calero-MDSL

Connect with Stephanie O'Malley on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.