B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Nicole Lindenbaum, VP of Marketing at Teampay.

Highlights:

Educating your audience about a new technology or way of doing things

How cultivating end-user champions can influence decision-makers

Using customer testimonial to make change seem less risky

Learn more about Teampay

Connect with Nicole Lindenbaum on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Paul Glover, the No-B.S. Work Performance Coach and the author of WorkQuake

Highlights:

• Why most leaders lack solid communication and engagement skills and why it matters
• How leaders can learn to become better communicators
• What marketers can learn from leadership communication techniques

Learn more about Paul’s No-B.S. Work Performance coaching 

Connect with guest on LinkedIn

Buy a copy of Paul’s book, WorkQuake

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Diana Mulhall, Assistant VP of Content Marketing at FinLocker, a fintech company whose financial fitness app prepares consumers for a mortgage and for home ownership.

Highlights:

Using LinkedIn to connect with prospects

Strategies for building thought leadership on LinkedIn

Mining LinkedIn for prospect pain points

Learn more about FinLocker

Connect with Diana Muhall on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Dave Savoy, VP of Marketing at 1-800Accountant, an online accounting and accounting consultation platform for freelancers and solopreneurs.

Highlights:

• Creating timely content
• Geotargeting to get most value from content
• Testing content types for effectiveness

Learn more about 1-800Accountant 

Connect with Dave Savoy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Megan Sawle, VP of Research & Marketing, & Chris Sienko, host of “Cyber Work with Infosec” podcast, both at InfoSec, a cybersecurity education company.

Highlights:

• Why Megan puts a premium on content that’s not about the company
• How Infosec uses its podcast to crowdsource ideas and information about the cybersecurity industry
• How the podcast drives business

Learn more about InfoSec

Connect with Megan Sawle on LinkedIn

Connect with Chris Sienko  on LinkedIn

Check out the Cyber Work podcast

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Danny Greer, Director of Marketing at Close, a CRM built for sales teams.

Highlights:

• The content marketing advantage of adopting a strong point of view about sales
• Cultivating a “raw and real” writing style
• Using podcasting to keep employees engaged and informed

Learn more about Close

Connect with Danny Greer on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Wafa Sayeed-Irtiza, VP of Marketing at ACTO, an omnichannel education platform for life sciences.

Highlights:

• Using a podcast to publish a variety of opinions and insights on industry trends
• Publishing content across channels to appeal to people with different learning preferences
• Starting simply with podcasting

Learn more about Acto

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Laura Vestal, VP of Marketing at Invisibly, a company that enables people to take control of and make money from their personal data.

Highlights:

• Educating customers about “data empowerment”
• Creating content that’s uniquely useful for your audience
• Rooting marketing decision in strategy & product analytics

Learn more about Invisibly

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Whitney Burgess, VP of Marketing and Strategy at MPH/Team SI.

Highlights:

• Mixing traditional and digital marketing
• Podcasting as a thought leadership and networking tool
• Advice for marketing teams thinking about starting a podcast

Learn more about MPH/Team SI

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.

Highlights:

• The value of repurposing content throughout multiple channels
• Focusing educational content on telling the customer story
• The benefits of Zoom’s webinar platform
• Gating vs. not gating content

Learn more about Anyroad 

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.