B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jim Dicso, CEO at SundaySky, a video platform providor.

Highlights:

• Why video is better for recall than text
• Tips for integrating video into your overall content strategy
• The value of video for talent acquisition

Learn more about SundaySky

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Elizabeth Irvine, VP of Marketing at MarketMuse.

Highlights:

·       How to stand out in the exploding martech landscape

·       Strategies for controlling the customer journey

·       Designing content to deliver ROI

·       Building trust and relationsihps with prospects through content

Learn more about MarketMuse

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kari Hanson, VP of Marketing at Spiro, a sales platform designed for supply chain.

Highlights:

• Why Spiro is trying to kill the CRM
• Why it’s worth marketing to end users
• Using humor and inside jokes to attract readers

Learn more about Spiro

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.

Highlights:

• Developing credibility & trust to connect with purpose-driven leaders
• Earning trust with an audience by joining their community
• Empowering your audience by building tools for them

 Learn more about cchange 

Check out B Local Illinois

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Josh Allen, VP of Marketing at Location3.

Highlights:

• Combining technology with the human element to drive business
• Understanding the needs of individual franchisees
• Helping franchisees integrate marktech and adtech platforms

Learn more about Location3

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. 

Highlights:

• Using intent data to drive marketing and marketing/sales alignment
• Recognizing buying intent signals
• Updating and validating buyer personas

Learn more about Keyfactor

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Turner, an author, professor, and CEO who specializes in leadership.

Highlights:

• The art and science of hyper-personalized marketing
• Authenticity in advertising
• How 1-to-1 marketing works for B2B marketers

Learn more about Jamie 

Connect with guest on LinkedIn

Pre-order Jamie’s latest book, An Audience of One

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Mason Dorner, VP of Marketing at Stax.

Highlights:

• Connecting with busy small business owners
• The strategy behind company leaders appearing on podcasts
• Leveraging your CTO to connect with tech prospects
• Foregrounding the people behind your brand to forge emotion connection with your audience

Learn more about Stax 

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Polly Traylor, VP of Marketing at Komprise.

Highlights:

• The continuing relevance of the good old-fashioned phone call
• The wisdom of not always talking about your solution
• Position your company as a trusted resource that has more to offer than your products and services

Learn more about Komprise 

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jennifer Burak, VP of Marketing at Socialive.

 Highlights:

• Leveraging video as a talent acquisition tool
• Producing authentic videos that resonated with your audience
• Engaging different audience personas
• Understanding who your audience is and what they care about
• Being more vulnerable and less transactional

 Learn more about Socialive

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.