B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Blake Bayardo, VP of Marketing & Communications at RevoTRAC talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about social exchange theory.

Highlights:

• Defining social exchange theory
• How Blake and his team use social exchange theory to build relationships with decision makers
• First steps toward making your marketing more personalized

Learn more about RevoTRAC

Connect with Blake Bayardo on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Robert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program.

Highlights:

• The value of Voice of the Customer program feedback and strategies for using the data
• How the program enables Robert and his team to learn more about their market and audience
• The first steps toward creating a Voice of the Customer Program

Learn more about Sightly 

Connect with Robert on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Josh Reese, Senior VP at Paramount & Co. talks with Jeremy Shere, founder of Tribal Knowledge Podcasting, about marketing to a new sector.

Highlights:

How Josh and his team connect with athletic directors, facility managers, and other members of their niche audience

Strategies for educating a new audience with case studies

Learn more about Paramount & Co.

Connect with Josh Reese on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, talks about why “chest pounding” marketing doesn’t work anymore.

Highlights:

• Shifting from focus on products to solving customers problems
• Marketing to end users as well as decision makers

Learn more about Amerisure Insurance

Connect with Ryan Craig on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rita Lebedeva, VP of  Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.

Highlights:

The marketing strategy behind hosting a “tentpole” event

Planning an event from the perspective of an attendee

Using time between panels as branding opportunities

Cultivating strategic relationships with event speakers and attendees

Involving your sales team in planning events

Learn more about Rightway

Connect with Rita on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan.

 Highlights:

• How Richard and his team identify the most valuable targets
• Using white papers as a lead magnet
• The difference between white papers and blog posts

 Learn more about Sales Boomerang 

Connect with guest on LinkedIn

Download the Sales Boomerangwhite paper “Cracking the Code”

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Janet Jaiswai, VP of Global Marketing at Cloudbeds.

Highlights:

• Avoiding jargon and marketing acronyms when talking to customers
• Helping buyers better understand their challenges
• How accelerated digital transformation has affected buyer expectations

Learn more about Cloudbeds

Connect with Janet Jaiswai on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Prannay Sethi, VP of Marketing at Interfaceware, a company that helps healthcare organizations integrate data.

Highlights:

• The value of being transparent and not overpromising
• Focusing on quality of leads over quantity
• How honesty and transparency results in long-term customer retention

Learn more about Interfaceware

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Michele Reister, VP of Marketing at Zaloni.

Highlights:

• The benefits of featuring prospects and helping promote their personal brand
• “No pitch” demos
• The value of doing regular content audits

Learn more about Zaloni

Connect with Michele Reister on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Charlie Horning, VP of Sales & Marketing at Rootstrap.

Highlights:

• Calibrating language and focus to fit a buyer persona
• Using podcasting as a recruiting tool
• How podcasting allows for longer-form content

Learn more about Rootstrap

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.