B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ned Caron, VP of Marketing at Gray Associates. 

• Building trust with prospects
• How building trust better positions your brand as a thought leader
• “Data-informed” vs “Data-driven”

Learn more about Gray Associates 

Connect with Ned on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Dana Freker Doody,  VP of Marketing and Communications at JUNO.  

• The value of being authentic in brand development
• Educating sales teams about the buyer experience
• The importance of building the right team

Learn more about JUNO 

Connect with Dana on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Kortney Osborne, VP of Marketing at Weave HQ.  

• Meet prospects where they are instead of trying to market everywhere
• Providing value before selling
• Using Facebook to engage HVAC professionals & electricians
• The continuing value of direct mail
• Walking through your own sales/buying process

Learn more about Weave HQ 

Connect with Kortney on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Nancy O’Leary, Director of Marketing Strategy at Custom Direct.

Highlights:

• Strategies for getting value from LinkedIn posts
• Difference between a post and an article
• The benefits of using a content calendar

Learn more about Custom Direct

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Melyssa Nocar, Sr VP of Marketing at Level Ex.

Highlights:

• Striving to understand and personify the audience
• Engaging prospects in ways that align with their goals, values, and priorities
• The importance of being nimble and collaborative

Learn more about Level Ex 

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Amy Endemann, VP of Marketing at Apollo Neuro.

Highlights:

Making complex science accessible to non-experts

Using storytelling to make science intelligible

The marketing value of being a guest on podcasts

Learn more about Apollo Neuro

Connect with Amy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Marilyn Mead, VP of Marketing at Winmo.

Highlights:

·       How to learn your prospects’ “language”

·       Recognizing “business triggers”

·       How the Winmo podcast has evolved to become a valued resource on industry trends 

 Learn more about Winmo 

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Emily Mertz, VP of Marketing at Slice Labs about how their podcast, Freshly Sliced, helps them connect with prospects and have genuine conversations that can lead to business.

Learn more about Slice Labs 

Connect with Emily on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Caitie Cunningham, VP of Marketing and Operations at CMRG, about making your messaging a little “cheeky” and giving it personality.

Learn more about CMRG 

Connect with Caitie on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani  Chief Strategy Officer at AcuityAds.  

Stuff we discuss:

• Importance of engaging the audience throughout the journey
• Challenge of fragmentation 
• Managing the mid-funnel gap. i.e. "The messy middle"
• Messaging, consistency, and getting over barriers 

Learn more about AcuityAds 

Connect with Seraj on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.