B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.  

 Stuff we discuss:

• Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problems
• Creating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thing
• Getting to know your end users by simply talking with them, instead of proxies in their market

Learn more about Spyderbat

Connect with Seth on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Tammi Harrison, Sr VP of Marketing at the Institute for Integrative Nutrition. 

 Stuff we discuss:

• IIN’s three-pronged engagement strategy for graduates: education, inspiration, and connection
• How IIN uses social media to connect with graduate and to connect graduates with each other
• Creating special moments for prospects to engage

 Learn more about the Institute for Integrative Nutrition

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Edwin Ojeda, Sr VP of Sales & Marketing at DRG Technologies. 

Stuff we discuss:

• The challenges of identifying your top prospects and what will intrigue them
• Keys to making a first impression with prospects that gets them to bite
• The crucial importance of mapping out your prospects’ buying journey and producing content to nurture them along

 Learn more about DRG

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna  VP of marketing at Data Conversion, Laboratory or DCL.  

Stuff we discuss:

• Enabling prospects to make a compelling business case to their superiors for working with DCL
• The value of making webinars purely educational, without trying sell participants
• In the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makers
• Using simple, direct language instead of marketing jargon and hyperbole
• Putting the customer/prospect first and allowing their needs and interests to drive content

Learn more about DCL
Connect with Marianne on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite.  

Stuff we discuss:

• How connecting with your audience starts with deep listening
• Building brand durability and customer loyalty by helping customers unlock the potential of a product or service
• The deep importance of knowing where and through which channels to engage with customers and prospects

Learn more about BioLite 

Connect with Erica on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Ted Dillon, director of marketing for Clean Energy Ventures, about strategies for engaging multiple audiences.

Stuff we discuss:

• How CEV markets to three distinct audiences: entrepreneurs, co-investors, and limited partners
• The need to “differentiate your dollars” to engage entrepreneurs
• The role that education and thought leadership play in engaging investors 
• The limits of data and the value of one-on-one engagement
• Using Slack as an engagement channel

Learn more about Clean Energy Ventures

Connect with Ted on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized.

Stuff we discuss:

• How highlighting behind-the-scenes content helps Aptimized engage with prospects
• The marketing value of being relatable
• Using LinkedIn to gain insight into prospect language and behavior

Learn more about Aptimized

Connect with Kelly on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.

Stuff we discuss:

• The value of giving before taking and providing value before pitching
• How marketing-sales alignment helps segment audiences more accurately
• Why quantitative data is not enough to present a full and accurate picture of your audience
• The power and value of empathy

 Learn more about FanFood 

Connect with Isabella on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelli Komondor, president and CEO of K2 Creative, a content, marketing, and branding agency, and creator of the book 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis. 

Stuff we discuss:

• How Kelli got the idea for a book about women entrepreneurs during the pandemic
• The central role of resilience in starting and growing a business
• How Kelli managed to start her business during the pandemic
• Kelli’s successful formula for marketing the book and getting it ranked within the top 10 in its category on Amazon
• Business lessons Kelli learned from working on the book
• How Kelli’s network has helped and sustained her and the other women featured in the book

Learn more about K2 Creative

Connect with Kelli on LinkedIn

Get a copy of 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.

Stuff we discuss:

• Techniques for earning customers’ trust
• The challenges of disrupting an “old-school” industry
• Connecting with two related but different audiences

Learn more about Loadsmart

Connect with kathleen on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.