B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes.

Stuff we discuss:

• The value of having conversations with customers
• Building a network of subject matter experts
• Listening to what customers care about instead of nudging them toward a desire conclusion
• How Censia’s HR Innovators program provides a platform for HR leaders to talk about their concerns and challenges

 Learn more about Censia

Connect with Jana on LinkedIn

Check out HR Bartender

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.

Stuff we discuss:

• Why it’s crucial to put the needs and interests of your audience first
• The power of simple, honest conversations to engage decision makers
• Why it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond to
• The importance of engaged listening 

Learn more about Group 14 Technologies

Connect with Grant on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael Cole, VP of Marketing at Everflow, about the benefits of focusing on customer success.

Stuff we discuss:

• Partner marketing
• The challenges of disrupting the partner marketing space
• How to avoid customers being overwhelmed by new features

 Learn more about Everflow

Connect with Michael on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Rachel Lego, VP of Marketing at Certus, about the communication challenges related to acquiring companies quickly and onboarding employees.

 Stuff we discuss:

• Avoiding corporate jargon in favor of plain English when communication with employees
• How jargon can keep people at arm’s length and undermine the value of what you’re trying to communicate
• The importance of listening in having productive conversations with new employees

 Learn more about Certus

Connect with Rachel on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Coltrane Stansbury, VP of Diversity, Equity, and Inclusion at Macmillan Learning about the role that internal communications and employee engagement play in the success of DE&I programs.

 Stuff we discuss:

• How to create an atmosphere where all employees can express opinions and ask questions concerning DE&I without fear of being shouted down or fired
•  How Coltrane partners with the internal comms team to craft messaging aimed at including and engaging all employees
• The biggest challenge in getting DE&I initiatives off the ground
• The importance of demonstrating how DE&I positively impacts the bottom line
• Coltrane’s advice for DE&I leaders building the function from the ground up

  Learn more about Macmillan Learning

Connect with Coltrane on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.

Stuff we discuss:

• Why Christy started a podcast for her business
• How she learned to record, edit, produced, and publish audio
• How Christy finds guests for her podcast and why guests are excited to come on the show
• How Christy markets the podcast
• How the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platform
• Christy’s advice for any small business considering podcasting 

Learn more about Eagle Eye Strategies

Connect with Christy on LinkedIn

Check out Christy’s podcast, Small Business Small Talk

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Anne Fleshman, VP of Marketing at Flowhub, about digital marketing in the tightly restricted cannabis industry.

Stuff we discuss:

·       Why have a diverse array of marketing channels is crucial, especially in a highly regulated industry

·       How leading with genuine intentions and publishing content that educates and helps customers helps Flowhub cut through the noise

·       The importance of having quantitative and qualitative strategies for doing market research

Learn more about Flowhub

Connect with Anne on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Jenna Linnekens, CSO and co-founder of Total Brand Experience, about how to make virtual events as engaging and valuable as in-person events.

We discuss:

·       How to get online participants involved instead of being merely passive observers

·       Why now is a great time for innovation and creativity in the event and experiential marketing industry

Learn more about Total Brand Experience (TBX)

Connect with Jenna on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Kris Rudy-grap, co-founder and CEO of Sendoso, about the psychology behind gifting, engagement, and business relationships.

Stuff we discuss:

• Why relationships matter in sales
• The fine line between being personable and being overly familiar
• How and why sending personalized gifts helps develop relationships 

Learn more about Sendoso
Connect with Kris on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey.

Stuff we talk about:

·       The 5-step “Momentum Method” that WireBuzz uses to help their clients guide prospects along the buying journey

·       Why you need to talk about your competitors

·       The value of narrative structure in designing the buyer’s journey

·       How WireBuzz uses the Video Marketing Mastery podcast as a thought leadership channel

Learn more about WireBuzz

Connect with Jason on LinkedIn

 Subscribe to Video Marketing Mastery

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.